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Hello AliceMarketing Director
Sep. 2024United StatesJoined a fast-paced tech platform focused on helping small business owners access funding, tools, and resources. I led high-impact acquisition campaigns and strategic partnerships that engaged hundreds of thousands of entrepreneurs. I drove go-to-market strategies, shaped inclusive storytelling across all channels, and partnered closely with program managers, data, and project management teams to align messaging with user needs and platform features. My work focused on growing the user base, improving campaign performance, and elevating Hello Alice’s brand as a trusted resource for small business success. - Surpassed registration goals by 38%, attracting 5,500+ entrepreneurs to virtual events - Improved email performance through CTA testing, content planning, and segmentation for our partners - Created UTM tracking infrastructure to optimize performance marketing and measure ROI - Served as a lead instructor bootcamps, training over 1,200 entrepreneurs in branding and marketing strategy
Boral AgencyMarketing Director and Co-founder
Jun. 2011 - Aug. 2024Co launched and led a full-service marketing agency specializing in ABM and B2B growth strategies. Directed brand positioning, digital execution, and retention programs for clients across industries, with a focus on performance-driven campaigns and multicultural audiences. Managed a cross-functional team and built systems that aligned marketing with business outcomes. Key Achievements: - Drove over $1M in marketing-attributed revenue through strategic growth initiatives - Increased client retention by 51% with data-driven, targeted campaigns - Improved ROI by 40% through continuous testing, optimization, and performance analysis - Boosted market share by 30% by aligning sales and marketing strategy - Built strategic partnerships that increased brand visibility and led to a 48% rise in collaborations
Avalon Risk ManagementSales
Oct. 2006 - Aug. 2009Houston, Texas AreaSupported marketing initiatives and client engagement for a global risk management firm. Worked closely with clients to develop marketing collateral and improve outreach strategies. - Strengthened client relationships by improving account coordination and campaign support - Contributed to key marketing efforts that enhanced customer experience and retention - Developed presentations and tools used across multiple departments
Universidad Privada de Santa Cruz de la Sierra - UPSAMarketing Coordinator
Jul. 2000 - May. 2005Santa Cruz, BoliviaOversaw marketing for university academic programs, including one of the region’s most competitive Global MBA offerings. Developed campaigns to attract international students and support enrollment goals. - Developed strategies that grew Global MBA enrollment by 75%, earning Top Producer recognition - Shaped bilingual marketing materials to engage multicultural audiences across Latin America - Managed university communications, brand messaging, and enrollment campaigns
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