University of Southern CaliforniaDirector of Design
Nov. 2004 - Apr. 2011Greater Los Angeles AreaWhile at USC, I ran the University’s design department and directed the creative group to execute University marketing, branding, and design initiatives. I presided over University initiatives related to the University’s global brand identity, as well as website properties, print, and media campaigns, interactive media projects, campus, and retail environments, and student services and recruitment. During this time, I also played a key leadership role as part of the Presidential Leadership and PR Council, guiding the development of unique USC-owned brands and the strategic launch of these brands through the branding, marketing, and communications plans of the University.