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Work Background
NMQ DigitalPaid Media Specialiy
Dec. 2024Colombia, BogotáSet up digital campaigns ensuring the integration of measurement tools and alignment with strategic objectives. Monitor, adjust, and analyze campaign performance through continuous testing and optimizations to maximize results
Promoted the use of bid strategies from SA 360 and work towards better engaged sessions to core products
Making SciencePerformance Consultant
Aug. 2022 - Sep. 2024Colombia, BogotáAccomplished the acquisition of a new client at Making Science by doing a presentation where expose an audit with a road map of actions to increase the effectiveness of acquisition
Increase the conversions of the main accounts by at least 10% percent, working with constant optimizations on tactics and if it requires change on the strategy of the full performance channel keeping the same budget
Manage clients and be able to promote the addition of a new channel on digital marketing strategy. Such as: Discovery, YouTube, Display, Pinterest, Twitter, or TikTok
Publicis GroupeSenior account manager
Dec. 2021 - Aug. 2022Colombia, BogotáAccomplished the increase of conversion rate of business from 5% to 7% by changing the structure of campaigns in Google Ads to adding cluster’s with the highest average monthly searches.
Increase the lead generation by 10% with the creation of a report in Google Data Studio to focus on Quality Score and working on the keywords with the highest quality.
Manage clients and be able to translate the main objectives of the business to the digital marketing area.
OMD WorldwideDigital search specialist
Mar. 2021 - Dec. 2021Colombia, BogotáAccomplished the objective of IS of brand campaigns by increasing them from 65% to 85% average by changing the structure and keep focus on optimization actions that increase this KPI.
Awarded as top 3 brand with the highest optimization rate by Google Ads in Search
PAXZU ColombiaDigital planner
Oct. 2020 - Mar. 2021Colombia, BogotáAccomplished the increase of conversion rate from 5% to 8% by doing an A/B Test that change the landing page with the same amount of monthly spent
Contribute with the creation of digital marketing proposals and be able to increase the paid media clients with 4 new ones
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