marcus evans GroupCONFERENCE PRODUCER (LSE APAC)
Jan. 2017 - Dec. 2018Kuala Lumpur, MalaysiaI am responsible for the project managing of an event from idea conception through to final event execution and am involved in all parts of the event management cycle. This involves developing event concepts from paper through to 2-5 days high level events for some of the world leading business professionals.
Functions • Responsible for the research, development and evaluation of event concepts to determine the commercial viability of each event and develop thought provoking the contents of the event.
• Combining both desk research together with direct one-to-one research over the phone with past clients, speakers and independently sourced contacts to move beyond the “nice to have” and focus on the “must have content” which drives delegate attendance. • Responsible for speaker acquisition, identifying and securing market insights and contributions from the world’s foremost experts on each topic.
• Responsible for briefing sales, marketing and operations teams to ensure the commercial success of the event.
• Drive force behind each campaign resulting in the opportunity for revenue generation through sales, ensuring future growth for the company. • Possess a balance of journalism, research, communications, public relations, and project management skills.
• Travel to attend events produced which could be both domestic and international and have excellent client facing, customer management and interpersonal skills.