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Network Power<100 people
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💸100%
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🗿100%
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💰50%
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United States
Work Background
LudicrumUX/UI Lead Designer & Product Strategy Lead
Mar. 2022 - Aug. 2025Built and scaled the UX/UI department from 0 → 7 members with clear growth paths and skill maps. Partnered with Product, Tech, and Compliance to align user experience with regulatory and business requirements. Implemented DesignOps and agile processes, cutting delivery cycles by 20% and reducing QA tickets by 60%. Defined KPIs and reporting systems to measure design impact on product performance. Led research and localization initiatives improving conversion rates by 30% and customer satisfaction from 6.8 → 8.1. Recognized as Best Mentor 2024 for leadership and cross-functional impact.
LudicrumUX Lead Designer
Jan. 2022 - Aug. 2025• Built the UX/UI department from the ground up, defining roles, growth paths, and career development frameworks. • Recruited and coached designers, creating a culture of learning and performance — awarded Best Mentor at Ludicrum’s Product Conference (Nov 2024). • Established OKRs and KPIs, aligning design outcomes with strategic business objectives. • Introduced Agile workflows, reducing sprint delivery time by 20% and improving cross-team collaboration. • Implemented DesignOps practices and a scalable Design System, ensuring consistency and efficiency across products. • Partnered with product stakeholders to align UX strategy with business vision, boosting user engagement and retention.
The Level MediaSenior Product Designer (iGaming)
Jan. 2011 - Dec. 2022Designed UI, motion, and interaction systems for high-profile iGaming brands like Mohegan Sun and BetOnline. Partnered with product and marketing teams to optimize player acquisition and retention flows. Delivered data-informed, cross-platform experiences that improved user engagement and brand reach.
The Level MediaSenior UI Designer
Jan. 2011 - Dec. 2022• Designed interfaces for digital iGaming platforms such as Mohegan Sun and BetOnline, enhancing usability and engagement. • Delivered motion graphics and video campaigns that supported product launches and marketing growth. • Produced 3D assets and visual storytelling materials that strengthened branding and user experience. • Collaborated with creative, product, and marketing teams, bridging strategy and execution across disciplines.
JustBetSenior UI Designer
Jan. 2009 - Dec. 2011• Redesigned the core sportsbook platform, improving navigation and usability for thousands of players. • Delivered updated UI components and design assets that created a consistent and seamless brand experience. • Partnered with cross-functional teams to support marketing campaigns and increase brand visibility.
TBT AgencySenior UI Designer
Jan. 2006 - Dec. 2009San Jose, Costa Rica• Designed UI and branding for multiple iGaming brands, improving player experience and engagement. • Produced marketing campaigns for high-profile poker professionals, boosting campaign success. • Coordinated with cross-functional teams to ensure brand consistency across multiple platforms.
Various CompaniesUI/UX Designer & Team Lead
Jan. 2003 - Dec. 2011Led early UX and UI initiatives for sports betting and casino platforms. Directed design teams and collaborated with marketing to deliver high-performing campaigns. Developed a strong foundation in product lifecycle, user behavior, and brand experience.
Nine.comDesign Department Manager
Jan. 2003 - Dec. 2006San Jose, Costa Rica• Led and scaled the design team for Nine.com, overseeing UI/UX across poker and sports betting platforms. • Directed the creation of marketing and branding materials that strengthened Nine.com’s market positioning. • Balanced leadership responsibilities with hands-on design execution, ensuring delivery of high-quality solutions.
proweb.com.veUI Designer
Jan. 2000 - Dec. 2003Caracas, Federal District, Venezuela• Designed digital solutions for clients in the energy and automotive sectors, improving usability and customer satisfaction. • Delivered custom UI designs tailored to client needs, enhancing user experience across platforms. • Produced integrated branding and marketing assets that supported successful campaigns.
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