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Work Background
Marketplace Merchant Success Manager
Kingfisher plcMarketplace Merchant Success Manager
Aug. 2023London, England, United Kingdom· Take responsibility for supporting marketplace merchants throughout their selling journey, from onboarding to ongoing operations. · Provide exceptional customer service to merchants, ensuring their needs are met and their concerns are addressed promptly. · Assist merchants with technical settings and troubleshooting any issues that may arise. · Ensure smooth onboarding of merchants onto the platform, assisting with vendor onboarding, IT settings, and testing. · Monitor the daily activity of merchants on the marketplace, ensuring compliance with platform guidelines and policies. · Identify recurring issues and propose initiatives to streamline the onboarding process, improve merchant experience, and enhance operational efficiency. · Collaborate with cross-functional teams to address complex merchant inquiries and provide comprehensive solutions. · Stay updated with the latest platform features and updates, enabling effective guidance and support to merchants. · Foster strong relationships with merchants, offering guidance, training, and resources to help them succeed on the platform.
Marketplace Onboarder
SEPHORA UKMarketplace Onboarder
Mar. 2022 - Jul. 2023Londra, Regno Unito• Expertly communicate and illustrate the on-boarding process and integration possibilities to sellers. • Gain a deep understanding of sellers' business operations and technologies to identify the most efficient and scalable integration options. • Provide hands-on assistance to sellers in testing technical integrations and deliver comprehensive training on utilizing the back-office platform. • Offer dedicated support to sellers during the catalog on-boarding phase, ensuring a smooth transition to the platform. • Foster collaboration with the marketplace team to surpass on-boarding targets and drive successful seller integration. • Develop and update comprehensive on-boarding documentation to streamline processes and enhance clarity for sellers. • Serve as a reliable point of contact for sellers throughout the testing phase, ensuring a seamless end-to-end experience. • Maintain diligent tracking and reporting of launch timelines, providing regular updates on progress to internal stakeholders.
Brands Management
Areia GroupBrands Management
Feb. 2022 - Mar. 2023Londra, Regno Unito• Proficiently manage Virtual Showrooms during Paris Fashion Weeks ensuring exceptional client support, campaign asset management, and seamless room setups. • Actively participate in the Premiere Classe Showroom during Paris Fashion Week, specifically for the FW22 collection, ensuring efficient operations and successful outcomes. • Keep clients well-informed with timely monthly and weekly press reports, providing valuable insights and updates on media coverage. • Drive business growth by pitching sales campaigns to key buyers and boutiques, securing appointments, and acquiring new stockists. • Conduct thorough review of product catalogs for internationalization of high-end brands, including setting wholesale prices for the international market. • Manage the sales platform for the international market, ensuring an effective online presence and facilitating global transactions. • Develop and implement strategies for international brand expansion, identifying market opportunities and adapting product offerings as needed.
Business Development
BLACK PRBusiness Development
Aug. 2021 - Jan. 2022Londra, Regno Unito• Proficiently oversee the Virtual Showrooms during London, Milan, and Paris Fashion Weeks, ensuring exceptional client support, managing campaign assets, and facilitating seamless room setups. • Collaborate with BrandLab to establish clear production scopes and schedules for all projects, ensuring smooth coordination and execution. • Prioritize client satisfaction by consistently delivering high-quality projects and addressing any concerns or feedback. • Efficiently manage Instagram, website (WordPress), and email marketing (Mailchimp), ensuring engaging and cohesive brand communication across platforms. • Keep clients well-informed with timely monthly and weekly press reports, providing valuable insights and updates on media coverage. • Provide comprehensive support to Sales Account Manager, including office administration, research tasks, and active involvement in pitching activities. • Drive business growth by pitching sales campaigns to key buyers and boutiques, securing appointments, and acquiring new stockists. • Assisting and taking charge of the Showroom SS22 Sales Campaign during London, Milan, and Paris Fashion Weeks, ensuring smooth operations and successful outcomes. • Create engaging newsletters highlighting new products, trends, or brand news targeted at key buyers and stores, effectively promoting brand awareness and driving sales.
Marketplace Business Development
Grupo NetshoesMarketplace Business Development
Jan. 2018 - Dec. 2019São Paulo e Região, Brasil• Conduct thorough analysis and scouting of new suppliers for Clothing, Shoes, and Accessories categories, evaluating crucial factors including photo quality, product mix, stock volume, API integration, and logistics standards. • Efficiently analyze, format, and monitor documentation and partnership agreements, ensuring compliance and effective collaboration. • Actively monitor the onboarding process of new suppliers, facilitating seamless coordination between Operations, Legal, Digital Catalog, and Integration/IT departments. • Participate in key events and fairs focused on the Marketplace field, such as VTEX Day, to stay updated on industry trends and forge valuable connections. • Conduct insightful analysis of KPIs and sales performance, providing valuable insights and recommendations to optimize business outcomes. • Perform in-depth SKUs and product mix analysis, identifying opportunities for improvement and growth.
Marketing Coordinator
KARIN MATHEUSMarketing Coordinator
Nov. 2016 - Dec. 2017São Paulo e Região, Brasil• Develop comprehensive strategies and growth plans for online marketing, leveraging various channels to maximize brand visibility and reach. • Effectively manage social media platforms (Facebook and Instagram), blog, email marketing, and website, ensuring engaging and cohesive brand communication across all channels. • Create strategic content for dissemination channels, crafting compelling messages and narratives to resonate with the target audience. • Skillfully develop visual arts for campaigns, including videos, posts, banners, and gifs, to capture attention and drive engagement. • Organize events tailored for B2B customers, ensuring seamless execution and a memorable experience. • Take charge of production and styling for catalogs and showcases, ensuring a visually appealing representation of the brand and its products. • Implement effective visual merchandising strategies, optimizing product presentation and enhancing the overall customer experience. • Conduct benchmarking activities, staying informed about industry trends, competitors, and best practices to drive continuous improvement and innovation.
Marketing Coordinator
Le RicardMarketing Coordinator
Mar. 2015 - Apr. 2016São Paulo e Região, Brasil• Drive online marketing strategies and develop growth plans to maximize brand reach and achieve business objectives. • Expertly manage social media platforms, including Facebook and Instagram, along with blog, email marketing, and website, ensuring a cohesive and engaging online presence. • Create strategic content tailored to various dissemination channels, crafting compelling narratives to effectively communicate brand messaging. • Develop captivating visual arts for campaigns, encompassing videos, posts, banners, and gifs, to captivate audiences and drive engagement. • Organize and coordinate B2B customer events, delivering seamless experiences that foster strong business relationships. • Take charge of production and styling for catalogs and showcases, ensuring visually appealing representations of products and brand aesthetics. • Implement effective visual merchandising techniques to optimize product presentation and enhance the overall shopping experience. • Conduct comprehensive benchmarking activities, staying abreast of industry trends, competitor analysis, and best practices to drive continuous improvement and innovation.
Marketing Coordinator
Luz da VillaMarketing Coordinator
May. 2014 - Nov. 2016São Paulo e Região, Brasil• Develop and implement effective strategies and growth plans for online marketing, driving brand visibility and expansion. • Skillfully manage social media platforms, including Facebook and Instagram, along with blog, email marketing, and website, ensuring a cohesive and engaging online presence. • Create strategic content tailored for various dissemination channels, delivering compelling messages to resonate with the target audience. • Conceptualize and develop visually captivating arts for campaigns, encompassing videos, posts, banners, and gifs to maximize audience engagement. • Organize and coordinate in-store events, providing immersive experiences for customers and fostering brand loyalty. • Implement impactful visual merchandising techniques to enhance product presentation and create an appealing in-store atmosphere. • Conduct thorough benchmarking activities, continuously monitoring industry trends, competitors, and best practices to drive innovation and stay ahead in the market.
Marketplace Account Manager
FarfetchMarketplace Account Manager
Mar. 2014 - May. 2015São Paulo e Região, Brasil• Foster and maintain relationships with national suppliers, ensuring smooth collaboration and effective supply chain management. • Oversee commercial and operations aspects, managing key functions and processes to drive overall business success. • Strategically plan operational and strategic actions to boost sales growth and meet organizational objectives. • Conduct insightful analysis of key performance indicators (KPIs) and sales performance, providing valuable insights and recommendations for improvement. • Perform in-depth analysis of SKUs and product mix, identifying opportunities for optimization and enhancing product offerings. • Collaborate with cross-functional teams to streamline operations and enhance overall efficiency. • Continuously monitor market trends, competitor analysis, and consumer preferences to stay ahead in the industry. • Develop and maintain strong relationships with key stakeholders, including suppliers, partners, and internal teams.
Account Manager
ASSINTECALAccount Manager
Mar. 2012 - Feb. 2014São Paulo e Região, Brasil• Cultivate and maintain strong relationships with partner companies, ensuring collaborative and mutually beneficial partnerships. • Actively pitch and sell institutional projects, leveraging persuasive skills and market knowledge to secure business opportunities. • Participate in industry events and exhibitions, representing the company and showcasing products/services to target audiences. • Proactively scout for new partner companies, identifying potential collaborations and expanding business network. • Stay informed about industry-specific events and fairs such as Couromoda, Francal, and Inspiramais, with a specific focus on leather-footwear, to capitalize on networking and business development opportunities. • Develop and maintain a database of potential partners, nurturing leads and pursuing strategic alliances. • Collaborate with cross-functional teams to ensure successful implementation of partnership initiatives and projects. • Provide timely and accurate reports on partner company relationships, project progress, and sales activities.
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