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Work Background
FreelanceFreelance - education, AI & media
Oct. 2023Paris, Île-de-France, FranceSKILLS: 🎯 Strategic planning, foresight, communication, 🎯 Strategy, operations & large scale project management, 🎯 L&D strategy and design --- I strongly believe in people, good stories and communities to build up new narratives and spaces to explore for today's and tomorrow's worlds #GENAIFORGOOD
Maria SchoolsLearning Experience Adviser
Mar. 2021 - Oct. 2023Paris, Île-de-France, France🌹 Maria Schools is a campus of schools proposing custom-designed learning experiences with an innovative, community-driven and impactful pedagogy. 🌹 Convictions: learning is a lifelong mission and an essential one in the world to come, to tackle the many continuous changes. We believe in learning by doing and all our trainings are taught by forward-thinking professionals that are still in activity, testing, innovating each day. 🌹 MARIA facilitates new mindsets, methods, new ways of working and thinking. The campus fosters innovation and digital transformation from within. -----
LEARNING DESIGN
>> Designing impactful and engaging learning experiences over the world putting forward a future-proofed and innovating pedagogy, sourcing and coaching top teachers from the field (start ups founders, ceo, cmo, coo, artists, journalists, researchers, etc.) DEVELOPMENT
>> participating in B2B sales strategy, complex sales & closing, commercial proposals, negotiation, up/re-sell - connecting corporate learning needs, their business pain points and our pedagogy
>> TOP CLIENTS: L'Oréal France - Asia - Europe / L'Oréal DMI / L'Oréal Marketing - Leadership - Learning for Learning Universities, Leroy Merlin, Docaposte (La Poste), Monnier Frères, Publicis, Unibail-Rodamco-Westfield, ACOSS, RATP, Bain, etc. BUSINESS INNOVATION & SERVICE DESIGN
>> "LOVE LEARNING" - new track for L&D professionals to craft impactful learning experiences: ideation, learning design, sourcing and briefing headmaster and teachers, crafting learning contents, pilote, go-to market-strategy >> MARIA POOL - building from scratch a community of L&D professionals into a DO-tank - #1st promotion working on the deliverable of "la fresque des compétences" (the 21st century skillset fresk) COMS & MARKETING
>> Strategic planning, writing and interviewing about future of work / client-centric strategies, events, masterclasses, webinars, etc.
My Little ParisCreative Media Strategy & Campaigns
Jun. 2019 - Mar. 2021Paris Area, FranceMy Little Paris is one of the most successful French start-up that turned one newsletter into one of the most influential media company (10 media brands) & e-commerce group. My Little Paris is known for its team out-of-the-box bid ideas and concepts for impactful campaigns to build strong and meaningful brands. From creating high quality content on all of our medias (My Little Paris, Merci Alfred, Tapage) to creating immersive places and events, I helped brands to truly connect to their customers with one of a kind insights.
=> I created amazing offline and online brand experiences for top clients: L'Oréal, Canal+, Meetic, Spotify, Editis, SNCF / Lyria, Interparfums, etc. BRANDING, EDITORIAL & COMMUNICATION STRATEGY
Insight and ideation - conceptualization - strategic planning - matching media and brand tones of voice - writing - participating in rebranding of media brands MEDIA ACTIVATIONS
Creation of media activations: online & offline experiences (brief, brainstorming, ideation, media planning, project management) for digital campaigns / influence / social media / events / 360° campaigns / crossmedia / e-commerce with various goals: awareness, drive to store / drive to web, engagement, brand perception, etc. SALES & ACCOUNT MANAGEMENT
In relation with brands and agencies - monitoring RFIs / RFPs from idea to final project, commercial monitoring and closing
Lire Magazine LittéraireHead of Advertising, Partnerships & Business Innovation
Nov. 2017 - Jun. 2019Paris Area, FranceReporting directly to CEO of EMC2 Publishing Group (Lire Magazine, Le Nouveau Magazine Littéraire, Classica, Pianiste) : ADVERTISING
Relationship and commercial development with agencies, brands, publishing houses, cinema distributors - implementation of annual deals PARTNERSHIPS To develop brand awareness and new business opportunities: literary and arts events (Salon Fnac Livres, Livre Paris, Etonnants Voyageurs, etc.) - partnerships with Les Mots for a cycle of writing workshops (new business offer) - writing contest with Librinova, media partnerships (Prix RTL-Lire) SOCIAL MEDIA Social Media editorial DNA, planning and development (+15 K followers IG within 1 year) - Community Management - Development and monitoring of a series of video interviews to propose new editorial formats (Mot pour maux / Les Mots qu'on aime / LECTURE) and commercial spaces (video thread with Audiolib) with interviews of authors, actors and influenceurs such as Morgane Ortin, Sophie Fontanel, Alice Zeniter, Cécile Coulon, Cécile de France, Adèle Exarchopoulos, Niels Schneider, etc.
VivendiSVOD International Acquisitions executive - Studio+
Jul. 2016 - Aug. 2017EDITORIAL
Editorial strategy and positioning in relation to strategy, marketing, programming, commercial teams and in line with each country features
Identification and artistic evaluation of digital series (decks, scripts, rushes, ready-mades, etc.)
Shortlisting series and presenting them at editorial committees INTERNATIONAL ACQUISITIONS
Autonomous negotiations of long form agreements terms (€ 90k - 1M)
Redaction of deal memos and long form agreements with the legal department
Acquisition markets upstream readying and follow-up BUSINESS DEVELOPMENT
Market research & competitive watch
Identification, contact and meeting of new talents (directors, agencies, screenwriters, actors, web) Identification of strategic partnerships opportunities in line with international expansion Be a creative force and work on brainstorming, developing side ideas, future developments for the service
Havas Media GroupNew Business
Jan. 2016 - Jul. 2016NEW BUSINESS (RFPs) Solicit, receive, and assist to answering major and / or international RFIs & RFPs Manage the new business process from start to finish; from RFI/RFP to building pitch teams (strategy, media experts, etc.) to presentation
Aid in crafting and executing a compelling vision to potential clients, oversee deck creation
Organize and facilitate requests to the design team
Coordinate the scheduling of all new business activities
Monitor and optimize processes BUSINESS DEVELOPMENT
Participate in creating the yearly New Business Strategy Researching prospective clients
Identify innovative opportunities and trends in mediaplanning STRATEGIC PLANNING
Brand and target analysis, market study, media analysis (Kantar), brainstorms, insights for strategic recommendations
Use of strategic insights to identify the cornerstones and development of media recommendations DATA ANALYSIS
Retrieval and analysis of Kantar data & internal reporting
AXA XLMarketing & Development - AXA ART (Insurance for Art Galleries and Art Dealers)
Jul. 2015 - Dec. 2015Paris Area, FranceAssistant of the Marketing & Development Director of AXA ART South-West Europe
Transversal projects management in relation with other countries of the Euro Zone MARKETING / SALES
Operational CRM (sales support, customer incentives)
Newsletter and competitive watch
Prospection and database management
Financial monitoring EVENTS / SPONSORING
Events within AXA ART partnerships with "AD Intérieurs" and "Paris Tableau" exhibitions (organization, monitoring, reporting) Partnerships monitoring
Elaborate an internal charity auction for Kongo's works COMMUNICATION
Website Management (TYPO 3)
Follow up and development of press relations
Press releases redaction
Elaboration of communication supports, monitoring graphic chain
Equal for AllMember of the Equal for Child Project
Oct. 2013 - May. 2014Paris Area, FranceSupporting of a Social Entrepreneurship start-up: Equal for All, socially responsible shoe brand that initiates projects to create positive change • Communication on the brand within the « Grandes Ecoles » network
• Marketing support: creation of marketing campaigns on social networks
• Organisation of social events: creation and financing of Equal for Child (awareness event for disabled children to promote art for all)
McAllister OlivariusPhilantropic projects sponsoring
Jan. 2009 - Dec. 2009London, England, United Kingdom
Freelance
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