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Work Background
DoxAIHead of Creative
Jul. 2022 - Oct. 2024Sydney, New South Wales, AustraliaConceptualised AI-driven products to automate manual processes for the banking sector, delivering over 20 operational products in 6 years. Collaborated with the marketing team on campaigns, creating social media assets and landing pages to support product launches. Designed logos and visual guidelines for 13+ brands, ensuring cohesive brand identity across various platforms. Delivered solutions for high-profile clients including ANZ, Macquarie Bank, and Perpetual, shaping their digital transformation with innovative designs.
LakebaHead of Creative
Jul. 2022 - Oct. 2024Sydney, New South Wales, AustraliaAs the Head of Creative at Lakeba Group, the owner of DoxAI, I play a pivotal role in driving creativity and innovation across a diverse portfolio of digital ventures. Lakeba Group is a leading Australian venture studio, specializing in building digital businesses and accelerating commercial success through our Low Risk/High Return framework. About Lakeba Group:
With over a decade of experience, Lakeba Group has established itself as a top-performing Australian venture studio, successfully creating and commercializing 15 ventures in the technology sector. Our innovative approach to business creation has led to the development of cutting-edge solutions that address real-world challenges and drive meaningful impact. About DoxAI:
DoxAI, a flagship venture of Lakeba Group, is dedicated to revolutionizing businesses by automating manual processes and integrating advanced technologies such as Artificial Intelligence and Machine Learning. As part of the Lakeba ecosystem, DoxAI is committed to driving digital transformation and empowering businesses to thrive in the digital age.
groovysunniesBusiness Owner
Jun. 2022Manly, New South Wales, AustraliaStarted Groovy Sunnies in 2022 with a vision to create stylish, sustainable eyewear. In just two years, we’ve hit six figures, producing over 10,000 sunglasses and fulfilling 3,000+ Shopify orders for 2,000+ happy customers. 🚀 From local markets to global reach – I manage everything from product design to marketing, branding, and growth. Each pair is crafted with handmade wooden frames and recycled materials, featuring polarized lenses for the ultimate summer vibe. 🌊 Rooted in Manly, Sydney, our mission is to blend style, sustainability, and adventure into every pair.
LakebaHead of UX/UI and Multimedia Manager
Jan. 2021 - Jun. 2022Sydney, Nova Gales do Sul, AustráliaAfter almost 3 years committed I had a chance to implement officially some methodologies and mindsets that I've been developing since the start on 2018. I'm responsible to look after the UI / UX and branding strategy of 7 ventures in blockchain and fintech fields. I personally believe that methods and kindness can promote greatness on the team > product > company > market. Lakeba brings me the challenge to not just turn boring interfaces into sexy ones but also the opportunity to deliver design values and principles through our 7 ventures, across 3 continents and 200 collaborators.
LakebaMultimedia Specialist
Apr. 2018 - Jan. 2021Sydney e Região, AustráliaI am responsible for developing user interfaces and experiences for new projects. In addition, improve usability and customer experiences, for five partner projects, through design thinking and product/service design. My main goal is to create value propositions behind interfaces and experiences.
My responsibilities at Lakeba include: Analysing and collecting requirements from internal and external stakeholders Creating multimedia User Interface designs for web and mobile screens in liaison with Product
Managers, Business Managers and Developers Working with Product Managers to design the User Experience on web or mobile versions Developing digital designs, animations, presentations, 3D objects using software packages such as Sketch, Adobe XD Exporting digital assets for technical teams using tools like Zeplin Developing websites for company products/ ventures using HTML/ CSS and Javascript Assisting technical teams in the development of web applications Assisting System and Network Admins in publishing designs and websites on servers
Lakeba GroupMultimedia Specialist
Apr. 2018 - Jan. 2021Sydney e Região, AustráliaI am responsible for developing user interfaces and experiences for new projects. In addition, improve usability and customer experiences, for five partner projects, through design thinking and product/service design. My main goal is to create value propositions behind interfaces and experiences. My responsibilities at Lakeba include: Analysing and collecting requirements from internal and external stakeholders Creating multimedia User Interface designs for web and mobile screens in liaison with Product Managers, Business Managers and Developers Working with Product Managers to design the User Experience on web or mobile versions Developing digital designs, animations, presentations, 3D objects using software packages such as Sketch, Adobe XD Exporting digital assets for technical teams using tools like Zeplin Developing websites for company products/ ventures using HTML/ CSS and Javascript Assisting technical teams in the development of web applications Assisting System and Network Admins in publishing designs and websites on servers
McKinsey & CompanySenior UX/UI Designer (Contractor)
Sep. 2016 - Aug. 2017Cidade de Nova Iorque e Região, Estados UnidosAt McKinsey, I was part of the dynamic core team tasked with revitalizing McK's Engage and Propose to Win platforms, revolutionizing the way managers initiate new projects with ease and efficiency. Leveraging my expertise, I crafted interactive mockups that served as both proof of concepts and invaluable references for developers, ensuring alignment with their vision. By integrating business requirements and user feedback, I meticulously crafted wireframes, high-fidelity mockups, prototypes, and final designs for a diverse range of mobile and desktop applications.
BlueRocket AssociatesSenior UI + UX Designer
Sep. 2016 - Aug. 2017Cidade de Nova Iorque e Região, Estados Unidos- Redesign the Global software, which helps managers to set up new project, of one of the most prestigious consulting firms in the world; - Helped establish and maintain long-term contracts with Fortune 500 companies.
World Meteorological OrganizationWMO Innovation / Senior Design Consultant
Jul. 2015 - Sep. 2017Inmet - Instituto nacional de meteorologia - BrasíliaDuring my time at the World Meteorological Organization (WMO), I led the design efforts at the Brazilian National Meteorological Institute (INMET) for the Rio Olympic Games 2016 forecast solution. Acting as a bridge between the Olympic Committee, forecasters, and developers, I designed user-friendly interfaces for software and mobile apps, integrating digital media like charts and maps. I also worked on projects like ALERT-AS, a severe weather warning platform for South America, and BDMEP, a database platform for meteorology research. Plus, I helped create the Previsor Olímpico app for the Rio Games and Agro + Clima, a weather app for all Brazilian cities. In short, I focused on making weather forecasting accessible and user-friendly while contributing to various projects to improve meteorological services across Brazil.
B2T - Business to TechnologyHead of design and Product owner
Nov. 2014 - Jun. 2015BrasíliaBusiness To Technology (B2T), started its activities in 2003 with the goal of bringing its customers the most complete technology in IT solutions. In partnership with the best manufacturers in the world market, B2T offers advanced solutions in Analytics, Big Data, Identity Management and Forensic Analysis. Whether acting in various government agencies or in the private market, B2T proposes a new way of understanding and developing projects according to customer demand. Over these years of work, there were more than 100 solutions delivered to areas of government, financial market, law enforcement and health actors. In order to meet the real needs of society and the market in information technology, presenting the best technological solution to contribute to the sustainable development of its customers, focusing on efficiency, innovation, safety and quality. I was responsible for the company's digital entrepreneurship sector, where we develop new business through multimedia design and service design including: Meeting and liaising with clients to discuss briefs, requirements and project strategy. Making technical recommendations producing, demonstrating and receiving feedback about ideas. Creating multimedia designs and graphic assets for internal/external products and services. Design interfaces, logotypes, illustration, icons and digital media for websites and mobile apps
Interface software programming. Working together with developers to maintain and publish online projects. Product designing evolving development plan and marketing.
MegafotoOperations Manager & Head of design
Jun. 2013 - Oct. 2014Brasília e Região, BrasilIn my role, I collaborated closely with business partners, executives and investors, understanding deeply their needs and challenges to identify optimal technology investments. I played a pivotal role in translating intricate business requirements into robust technology plans, ensuring seamless alignment between strategic objectives and operational implementation. Moreover, my focus extended to devising comprehensive planning strategies and overseeing the smooth transition of projects into operational workflows. With a steadfast commitment to excellence, I assumed responsibility for maintaining the operational integrity of the technologies and services provided, safeguarding their effectiveness and reliability in driving organizational success.
954 Business ConsultingHead of design UI + UX
Aug. 2011 - May. 2013Brasília e Região, BrasilHead of design for all products developed by 954 Business Consulting. I was an activist of design thinking, which enabled me to work directly with the Research & Development sector. He was responsible for developing user interfaces, user experience, complex flows of interaction for mobile and web softwares. I had the opportunity to design projects for large companies like: Harley Davidson, General Motors, Chevrolet
Santafé IdéiasSenior UI Designer
Feb. 2011 - Aug. 2011Brasília e Região, BrasilLead User interface and User experience designer, also front-end developer for websites.
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