Cinch Home Services, Inc. (HMS National, Inc., Cross Country Home Services, Inc.)Vice President, Regional Sales
Jan. 2013 - Dec. 2020Boca Raton, Florida, United StatesDuring this role as VP, I drafted and implemented sales growth strategy, conducted sales process improvement workshops, and increased the profitability of the organization through advanced planning. I increased revenue with a focus on sales across the Mid-Atlantic and Northeast Regions which included the two largest revenue producing states in the real estate channel, Maryland, and Virginia. Streamlined sales and business development processes throughout the department. Delivered assistance and training to account executives resulting in promotion to senior account executive for three direct reports. Contributed to the design of a competitive home warranty product to achieve sales growth and attain profitability goals. I developed cross functional relationships to promote cohesiveness between sales and operations, collaborating with accounting and finance departments to establish sales promotion and T&E budget. Selected Contributions:
Built competitive home warranty product and go to market strategy that triggered annual revenue by over $50M annually representing approx. 50% of total real estate channel revenue.
Contributed over 60% of real estate channel renewal warranty revenue.
Developed national sales training protocols for new products and managed the roll-out of new client relationships that boosted overall customer satisfaction scores significantly.
Secured new business partnerships, ensured client retention, and maintained client satisfaction that doubled sales revenue over a five-year period.
Trained and directed a successful sales team of twelve (12) Account Executives
Established and strengthened relationships with two of the top five privately owned independent real estate brokerages in the country.
Successfully leveraged existing client relationships into referrals and added additional high-profile clients from the Real Trends Five Hundred Rankings.