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Work Background
Swiss Capital Investimento ImobiliárioCEO
Jan. 2023São Paulo, Brasil
Alex Silva - Negócios Digitais e BlockchainMentor e Consultor de Negócios Digitais e Blockchain
Jan. 2019Campinas e Região, Brasil
Consultoria em Marketing Digital e Vendas NWMídiaDirector of New Business
Feb. 2012 - Jan. 2019Americanaa) In 2011, Alex Andrade created an expansion plan for NWMídia Consulting Digital Marketing in franchising format, starting the network NWMídia franchises. b) Also in 2011, developed all the franchisee manual contents, and along with legal counsel, developed the COF and the Franchise Agreement. c) In February 2012, Alex created and implemented a planning digital marketing 8Ps using inbound marketing concept to achieve the cauda longa markets in the franchise segment. c.1) Results;
* 10 units sold in a 180 days period.
* 40% increase in the monthly billing franchisor which until then was just a consulting company. c.2) Monthly office advices:
* Display and track business guidelines for the expansion of the franchise network.
* Apply technical, commercial and operational training for the entire network.
* Plan digital marketing and mobile marketing for the franchise network.
* Plan actions to gain share of the franchise network.
* Promote partnerships with suppliers and customers.
* Create and sales strategies by applying web sales funnels.
NWMídia Consulting Digital SalesDirector of New Business
Feb. 2012 - Jan. 2019Americanaa) In 2011, Alex Andrade created an expansion plan for NWMídia Consulting Digital Marketing in franchising format, starting the network NWMídia franchises. b) Also in 2011, developed all the franchisee manual contents, and along with legal counsel, developed the COF and the Franchise Agreement. c) In February 2012, Alex created and implemented a planning digital marketing 8Ps using inbound marketing concept to achieve the cauda longa markets in the franchise segment. c.1) Results;
* 10 units sold in a 180 days period.
* 40% increase in the monthly billing franchisor which until then was just a consulting company. c.2) Monthly office advices:
* Display and track business guidelines for the expansion of the franchise network.
* Apply technical, commercial and operational training for the entire network.
* Plan digital marketing and mobile marketing for the franchise network.
* Plan actions to gain share of the franchise network.
* Promote partnerships with suppliers and customers.
* Create and sales strategies by applying web sales funnels.
Consulting Digital Marketing NWMídiaPolitical Consulting Marketing Digital
Apr. 2005CanpinasAlex Andrade coordinated electoral digital marketing teams to some politicians, as the Professor Eduardo Coelho (federal deputy of Campinas-SP), campaigns for party PCdoB, Partido Verde and PMDB, among others. Functions in the campaigns: * Digital Marketing Team Coordination;
* Installation Team;
* Development of Digital Marketing Strategy (inbound marketing);
* Installation of digital Marketing Planning and Mobile Marketing;
* Plan Social Networks;
* Candidate's evolution in the digital world;
* Métricas. Performance: Party, Candidate and Militancy.
NWMídia Consulting DigitalPalestrante Marketing Digital e Mobile Marketing
Jan. 2005 - Jun. 2024Campinas Area, BrazilAlex ministrou palestras e cursos de marketing digital para vendas em várias localidades do Brasil para diferentes instituicões, seja no âmbito privado, público ou entidades de classe.
NWMídia Consultoria em Marketing Digital & VendasDiretor de Negócios
Apr. 2001Americana, SPa) A Trajetória: Em mais de 14 anos, Alex acumulou cases nacionais e internacionais no ramo industrial, comercial e marketing esportivo. b) Funções: * Implantação de SEO (On e Off Page) e SEM * Planejamento Marketing Digital * Plano de Mídia On Line * Plano para Redes Sociais * Atendimento ao Cliente c) Cases de Sucesso: c.1) Cemara Loteamentos * Planejamento macro de marketing digital (presença digital) * Planos de Comunicação Digital (campanhas loteamentos populares, industriais e comerciais) * Planos de Mídia On Line (estratégias e administração de verba para mídias digitais) * Implantação de estratégia inbound marketing para mercados hits, nichos e cauda longa * Estratégias SEO (On e Off Page) * Assessoria de imprensa digital para linking building c.1.2) Resultados: * Aumento de mais de 60% de presença web * Aumento de mais de 30% no faturamento de clientes oriundos da web c.2) Cervejaria Kremer * Planejamento macro de marketing digital (presença digital) * Planos de Comunicação Digital (campanhas para a cervejaria e distribuidores) * Planos de Mídia On Line (estratégias e administração de verba para mídias digitais) * Implantação de estratégia inbound marketing para mercados hits, nichos e cauda longa * Estratégias SEO (On e Off Page) * Assessoria de imprensa digital para linking building * Planejamento para Redes Sociais c.1.2) Resultados: * Aumento de mais de 40% de presença web * Aumento de mais de 20% no faturamento de clientes oriundos da web * Aumento de 40% de presença da marca no mercado de franquias
Consultoria em Marketing Digital e Vendas NWMídiaConsultant in Digital Marketing an Sales | CEO NWMídia
Jan. 2001Campinas e Região, Brasil
Consultoria em Marketing Digital e Vendas NWMídiaCEO
Jan. 2001
ArcelorMittalExecutivo de Contas
Jan. 2000 - Jan. 2001Visitar grandes empresas com departamentos de compras em condições de implantação de sistema de leilão reverso para integrado ao erp atual. Sistema e-procurement Superbuy.
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