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Work Background
Sprouted Solutions, LLCBusiness Owner
Oct. 2022Washington DC-Baltimore AreaWe are a forward-thinking marketing company with over 25 years of marketing experience specializing in healthcare, fitness, and wellness industries. With a passion for promoting healthy lifestyles and supporting businesses that make a positive impact on people's well-being. We strive to deliver innovative marketing solutions tailored to the unique needs of our clients from startups to 50 year old companies.
Content Creation: Developing high-quality, relevant content that educates, inspires, and connects with consumers across various channels.
Social Media Management: Building and managing robust social media presences to foster communities, drive brand awareness, and cultivate brand loyalty.
Email Marketing: Designing personalized email campaigns to nurture leads, enhance customer relationships, and drive conversions. Analytics, Operations Overhaul & Reporting: Utilizing data-driven insights to measure campaign performance, optimize strategies, and maximize ROI. Review current operations to ensure all processes are in alignment to improve business and profit. Why Choose Us? Industry Expertise: Deep understanding of the healthcare, fitness, and wellness sectors, enabling us to provide tailored solutions that resonate with target audiences.
Creativity & Innovation: Constantly exploring new ideas and approaches to deliver impactful marketing campaigns that stand out in crowded markets.
Results-Driven Approach: Committed to achieving measurable results and delivering tangible value to our clients through strategic planning and execution.
Collaborative Partnership: Dedicated to building strong, collaborative relationships with our clients based on trust, communication, and mutual success. Our clients become family! Ethical Practices: Adhering to high ethical standards and prioritizing integrity, transparency, and respect in all aspects of our work.
Let's connect and explore how we can help elevate your current brand or rebrand to grow your business!
Kolmac Integrated Behavioral Health Director of Marketing and Communications
Oct. 2022 - Jul. 2023Oversee Marketing and Communications for Kolmac and Concerted Care Group for 20 locations in Washington, DC, Maryland, Virginia, Delaware, and Pennsylvania * Website management & content * Lead generation and reporting
* Media buying * Google Ad Campaigns
* SEO/SEM * E-Mail Campaigns * Marketing & Conference Materials * Budgeting & Forecasting
* Social Media
* Digital and Print * Branding & Re-Branding
* Events
* PR * SalesForce Marketing Cloud Administrator and Content Creator * Outreach & Partnerships
* EAP Programs * Purchasing * Community Events Our companies are always looking to connect with industry partners. We welcome the opportunity to connect with individuals or services to help expand our footprint into our five markets to support patients with substance use and alcohol treatment options.
Kolmac Integrated Behavioral Health Corporate Marketing Communications Manager
Aug. 2021 - Oct. 2022Washington, District of Columbia, United StatesManage the branding of Kolmac’s family of behavioral health services through all channels. Develop marketing strategies, planning, and coordinating of all marketing efforts, while building brand awareness. I am responsible for developing and executing Kolmac’s overall communication strategy including print and digital.
Kolmac Integrated Behavioral Health Regional Community Outreach Specialist
Oct. 2020 - Aug. 2021Maryland, Virginia, Washington, DC, Pennsylvania, Delaware, NJ & NC
Kolmac Integrated Behavioral Health Community Outreach Liaison For Anne Arundel, Howard, and Prince George’s Counties
Jun. 2019 - Oct. 2020
EntercomDirector, National Accounts - New Business Development Partnerships
Dec. 2017 - May. 2019~ Digital strategy ~ National Partnerships ~ SEO/SEM Optimization ~ Events ~ Content Creation
Cumulus MediaMarketing and Customer Success Manager
Feb. 2016 - Jun. 2017Washington D.C. Metro AreaWorking for a company that continued to add services to offer to clients was extremely rewarding both personally and professionally. As employees we were not only selling and building campaigns, we were learning cutting edge digital services that drove results for our clients. Cumulus Media operates 406 stations in 86 markets delivering news, talk, sports, podcasts and radio with 9500 affiliated stations through Westwood One. Our focus was personal connections on a local level and national impact through broadcast, digital, social, experiential, as well as integrated digital services. Creating compelling digital campaigns for my clients and seeing the success of their business is what drives me, while learning new industries. What sets me apart from most people is I live and breathe my clients business as if I worked for their organization by research, collaboration with employees, going on-site to learn the operations, and listening to the them. Understanding a clients pain points will help build a campaign with results. Building compelling campaigns helped me rise to the top within my company. * Awarded Make Your Mark Company Award for Top Seller 2x *. Exceeded sales goals ever quarter * My passion is connecting people and networking. I facilitated a partnership between Hilton Hotels and Blue Valley Vineyards which resulted in distribution of Blue Valley Vineyard Wines into Hilton Hotels.
* Created two record breaking events with Hilton Hotels. A New Year's Eve Party with over 500 attendees. Executed an Inaugural Celebration Party with over 750 attendees Hilton which made history with a record in attendees and sales at the hotel social bar.
Belmont Plastic Surgery Sales and Marketing Manager (Contractor Position)
Aug. 2015 - Feb. 2016Chevy Chase, MD * Generated new business through cold-calling, referrals, virtual web consultations for top
reconstructive plastic surgeon, Dr. Jules Feledy, JR., MD
* Led the new design of the website project. Created procedures video content to post. Created blogs. * Increased appointments by 38% by cold calling customer database
* Managed social media content ads using Facebook ads and posts, E-mail blasts, marketing initiatives, data analytic reports
* Increased cosmetic sales by 62% researching clinical studies, product ingredients, marketing product information through digital marketing, social media and office displays
* Assisted with consults, procedure packets and scheduled cosmetic procedures.
Randstad USARecruitment Sales Account Manager
Sep. 2014 - Aug. 2015Washington, DCRandstad provides outsourcing, staffing and consulting with workforce solutions within the areas of accounting, finance, legal, human resources, office and administration and sales and marketing. My job was to sell work solutions services and recruit professionals finding the best talent for their organizations, impacting their work culture, productivity and profitability. Our team managed a full service recruitment desk combined with sales, staffing, recruiting and on-boarding for an average of 7-15 employees per week. As staffing Manager, I led the daily leadership calls and team meetings. Managed a staff of seven metrics, performance, forecasting and reviews through Salesforce dashboard, reporting and analysis. During my time at Randstad, I accomplished the following: * Increased Direct Hire placement growth by 82%, achieving monthly company and branch records * Increased Gross Margin and Revenue growth by 11% putting branch at 108% over income projections
*Created a new territory database in SW Washington with 250 clients in 9 months resulted in top seller in the region and top three on the east coast
Private companyProject Manager Content & Proposal Editor
Oct. 2011 - Jul. 2012Paris, Île-de-France, France
Private CompanyContract Editor
Oct. 2011 - May. 2012Delhi, India
American UniversityManager of Communications, Technology & Project Management
Jun. 2004 - Dec. 2011Washington D.C. Metro AreaMy roll with American University began as the Coordinator of Communications and Customer Relations division. Within two years, I was promoted to Manager of Communications and Technology, continuing to oversee the Customer Service and Customer Relations division. In addition, I obtained my PMP and I worked on all campus construction projects, campus security and access control projects with over 30 buildings on campus to include new building construction. Project budgets ranged from two thousand to one million dollars. During my time at American University I accomplished quite a bit. Several professional accomplishments include: * Increased client customer service evaluations from 54% to 91% * Designed, developed and implemented the first NCIC program for American University to ensure 100% compliance
* Designed, developed and implemented a Secondary Emergency Command Center for AU on a Homeland Security Grant budget of $75,000. Managed the installation of 42 additional cameras to the current 260 cameras to the Endura IP Camera System
* Managed a major Sprint/Mobile Access Network Build Out project for AU campus wide data and telephony network from scoping to final execution. Delivered the installation of 200 Sprint devices and 100% network capability, with 98% functionality to 12,600 AU students and staff. * Managed the monthly building, service contracts, device upgrades and new technology for over 150 telecom devices
Active Clearance TS/SCI.
University of MarylandCommunications
Feb. 1999 - Jun. 2004College Park, Maryland* Trained and monitored contact center agents ensuring quality control & customer service * Scheduling and performance reviews for team and new trainees
• Member of Regional Crime Analysis System (RCAS), provided administrative support and coordination for RCAS meetings
• Received and maintained certifications in NCIC, First responder, and CPR
• Maintained standard operating procedures training manual and quarterly updates
• Group member on CAPWIN radio project for DC Metro Area
• Worked with HIDTA (High Intense Drug Traffic Agency) Crime and Data Analytics for DC Metro Area, special appointment
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