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Work Background
neoecoCo-Founder & CEO
May. 2023United Kingdomo-founded neoeco, a sustainability accounting platform redefining how finance and sustainability data integrate.
• Shaped the Financially-Integrated Sustainability Management (FiSM) category, aligning sustainability reporting with financial controls.
• Led a £1 million capital raise and secured Innovate UK funding to accelerate product development.
• Secured early enterprise customers, designed investor materials, and built financial systems to support scale.
UMA Entertainment GroupCFO
Jan. 2018United Kingdom• Strategic finance lead for a group spanning music, live events, and IP partnerships.
• Oversee group structure, capital allocation, and multi-jurisdictional financial operations.
• Support ongoing and high-profile confidential fundraising and capital-raise projects with major cross boarder investors.
Key Achievements:
• Designed and implemented group consolidation and reporting systems across international entities.
• Advised founders on funding structures, international licensing models, and investor negotiations.
ICONACFounder & CEO
Dec. 2016 - May. 2025• Founded ICONAC, an accounting and business management firm representing leading musicians, actors, record labels, publishers, and creative agencies.
• Built a team serving clients across the UK, US, and Europe, providing integrated financial management, structuring, and commercial advisory.
• Grew the business to £1 million annual revenue with sustained profitability before a successful exit in 2025.
• Oversaw all aspects of strategy, finance, operations, and client growth.
Key Achievements:
• Scaled ICONAC into a market-leading entertainment accounting firm before a successful sale in 2025.
• Trusted adviser to high-profile artists and executives, structuring tours, royalties, publishing deals, and IP ventures.
Sports Licensing InternationalManaging Director
Sep. 2013 - Dec. 2016Netherlands, Amsterdam• Led a specialist firm managing image rights licensing and international tax structures for elite sports talent.
• Oversaw commercial negotiations, licensing frameworks, and cross-border compliance.
• Built strategic partnerships across the sports, legal, and financial sectors.
Thomas St John GroupTax Manager
Jun. 2012 - Sep. 2013United Kingdom, London• Managed global tax and structuring for internationally touring artists and sports clients.
• Advised on complex residency, royalty, and withholding tax issues across multiple jurisdictions.
Friend LLPAudit & Tax Manager
Sep. 2007 - Jun. 2012United Kingdom, Birmingham• Progressed from graduate trainee to assistant manager across audit and tax.
• Developed technical foundations in financial reporting, audit, and compliance for SME and entertainment clients.
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