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Work Background
EVEREVEDirector of Visual Experience
Jun. 2023Minneapolis, Minnesota, United States• Lead creative for Brand Experience and Visual Merchandising elements for 100 Evereve store locations
• Developing a creative strategy to scale and grow VM while maintaining a boutique store aesthetic
• Creating brand awareness and recognition by ensuring consistent, thoughtful and sustainable visual storytelling and brand elements across all channels
• Active and contributing partner and thought leader to Styling, Merchandising and Store Design teams
Lyn HealthHead Of Brand
Jun. 2021 - Mar. 2022• Led and executed all things brand, marketing, communications and PR for total company
• Created strategy for and designed visual and written content, including brand image and messaging, ensuring integrity and consistency in all channels
• Actively contributed to member experience and implementation teams, ensuring excellent MX, UX, and engagement strategies
• Member of the Executive Leadership Team
BelkSenior Manager of Fashion Styling
Sep. 2019 - May. 2021Charlotte, North Carolina, United States• Head fashion stylist for total Belk, overseeing on-figure and off-figure styling for all marketing channels • Aligned and influenced key leaders in design, merchandising and marketing to support styling initiatives • Led team of 4 full-time stylists and all freelance stylists
TargetManager - Visual Styling
Jan. 2017 - Aug. 2019Greater Minneapolis-St. Paul Area• Led the creation and styling of key looks for each of Target’s owned apparel brands on a monthly basis
• Managed daily workload and developed a team of 3 stylists
• Cultivated strong partnerships with Marketing, Design, Merchandising, and Trend teams to gain alignment on key look strategies
• Executed physical styling on-figure, flat-lay and on mannequin
• Oversaw visual styling communication documents for corporate and store associates
AvedaManager - Global Visual Merchandising and Events
Jul. 2011 - Jan. 2017Blaine, Minnesota, United States• Styled and assisted on photo shoots and events, inclusive of sourcing, prepping and physical styling
• Creatively merchandised product launches and focuses for Aveda retail stores, Institutes, and Salons
• Concepted and sourced props, plants, and fixtures for in-store displays and windows • Designed event spaces inclusive of retail pop-ups, corporate meetings and industry shows
Brand Strategy | Art Direction | Business Development | Wardrobe StylingBrand Strategist and Creative Consultant
Jan. 2011• Brand and Business Development Consultant; creating marketing and messaging strategy and securing $50k of new business annually for clients
• Creative Consultant; inclusive of design, work-shopping, art direction, and visual styling, successfully creating and executing projects based on client needs
Abercrombie and FitchBrand Coordinator/Visual Merchandiser - A&F Women's
Jun. 2009 - Mar. 2010
Abercrombie and FitchBrand Coordinator/Visual Merchandiser - Gilly Hicks
Jul. 2007 - Jun. 2009
Abercrombie & FitchBrand Coordinator/Visual Merchandiser - Gilly Hicks
Jul. 2007 - Jun. 2009
Abercrombie and FitchVisual Communication Coordinator
Sep. 2005 - Jun. 2007
Abercrombie & FitchVisual Communication Coordinator
Sep. 2005 - Jun. 2007
Abercrombie and FitchStore Visual Manager/Stylist
Jun. 2003 - Sep. 2005
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