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HeinsohnGrowth Manager for ERP
Sep. 2024Bogotá D.C. Metropolitan AreaGrowth Manager | ERP Solutions (SAP Business One & Grow with SAP) As a Growth Manager specialized in ERP, I lead data-driven strategies to boost acquisition, retention, and industry-specific positioning across logistics, manufacturing, agribusiness, and retail. Key Results: Increased MQL + SQL contacts from 11 in Q1–Q2 2024 to 65 in Q1–Q2 2025 (+491% YoY). Consistent growth in qualified leads through SEO, content, and marketing automation. 🧠 360° Growth Strategy: Integrated campaigns: SEO + paid media + workflows + events (webinars, trade shows, activations). Developed high-value content assets: ebooks, infographics, checklists, and newsletters. Website personalization with AI (If-So) and A/B testing to improve conversions. Optimization & Tools: Performance tracking via Looker Studio (GA4) and SEMrush. HubSpot automation with behavior-based segmentation and nurturing flows. Acquisition and retention loops aligned with digital maturity stages. Strategic Collaboration: Cross-functional alignment with Sales, Brand, and Product teams. B2B partnerships with media, associations, and innovation clusters. Targeted messaging for C-level audiences (CEOs, CFOs, CIOs). 🚀 My focus: Helping growing companies scale successfully through tech, storytelling, and digital experiences—turning data into decisions and impact.
HeinsohnSearch Engine Optimization Specialist
Apr. 2024 - Aug. 2024Bogotá, Capital District, Colombia
RadiopolisSearch Engine Optimization Specialist
Mar. 2022 - Sep. 2024Bogotá, Capital District, ColombiaSEO Specialist 1. Internal Technical SEO Analysis: • Locate errors in source code of sites. • Identify crawling errors. • Analyze technical SEO elements such as: Robots.txt and Sitemap.xml. • Verify redirects and server loads. • Semantics of the source code Microformats and special markup. • Structure URLS and recommendations. • Analyze domains and subdomains. • Analyze SEO focused images. • Analyze internal links. • .Verify practices for SEO Mobile and AMP. 2. External SEO and content analysis: • Analyze keywords and keyword difficulty for each category. • Evaluate the structure of the content for SEO. • Matching of keywords with landing pages. • Proper use of keywords to avoid spam. • Analyze results and positions of keywords. • Analyze results of the website in Google Mobile or AMP. • Analyze external links (Inbound and outbound). • Identify new and improve external links. • Analyze indexing and visibility.
Partners DigitalSearch Engine Optimization Specialist
Nov. 2021 - Mar. 2022SEO Specialist Achievements: In my role at Partners Digital, I led key projects that resulted in significant accomplishments for our clients. For Cafam.co, I developed and executed an SEO strategy that positioned their "family compensation box" service in the top 3 on Google, increasing their organic traffic by 10%. This success was attributed to meticulous website optimization and strategic keyword selection. With Heinsohn.co as a client, under my leadership, the team surpassed expectations by achieving positioning goals in less than 4 months, earning us a performance bonus. We successfully positioned multiple keywords related to their services in the top 10 on Google, standing out against the competition. This achievement was a direct result of the SEO strategy we implemented, showcasing our ability to adapt quickly and deliver measurable results. Responsibilities Increase the potential traffic of the website through its optimization. Keyword research and positioning of the main keywords in search engine results. Implementation of SEO strategies, content management and optimization. Perform technical SEO and generate alerts to the team based on the results. Increase the DA of assigned marks.
Partners DigitalSEO Account Executive
Jul. 2021 - Nov. 2021SEO Account Executive Offer professional after-sales assistance to maintain customer satisfaction. Maintain constant contact with customers to understand their needs and create plans or strategies based on these. Create detailed business plans to help achieve goals Receive complaints or concerns to respond to any situation in order to achieve customer satisfaction and preserve the good image and good service of the company.
Simbolo Agencia DigitalAccount Executive, Commercial Executive
Feb. 2021 - Jul. 2021Bogota,D.C., Capital District, ColombiaAccount Executive & Commercial Constant meetings with my clients to receive feedback on the actions and decisions taken, in order to refine strategies and maintain a path with which the client feels satisfied. Carry out constant market research to find new needs in the target audience and confirm that the strategies developed are paying off with respect to the client's interests. Develop public relations campaigns, constantly looking for new opportunities for the brands it manages to develop their advertising in various media. Work together with the Account Planners, supervise the work of the creatives and the marketing area to ensure that the campaign goes according to the client's intentions. Be the link between the client and the Public Relations agency.
Marketing Tools AgencyProductor
Feb. 2020 - Mar. 2020Executive Producer Responsible for the Production of BTL activities and Agency Events and related activities. • Present and support the client regarding pertinent production aspects. Define, sustain, schedule and coordinate the Events with prior approval of the Management. • Responsible for the conception, costing, planning, supplier management, execution and control of BTL activities and various events Negotiate and authorize the Budget and / or Quotation of the Suppliers participating in the Events, as well as supervising their implementation. Other functions according to the position.
Compañia Let’s go LatinEjecutiva Comercial
Dec. 2015 - Dec. 2019Ejecutiva comercial en el campo del entretenimiento y experiencias de marketing (manejo de clientes, perfilamiento del cliente, proceso comercial, manejo de preguntas, manejo de objeciones, técnicas de cierre, elaboración y preparación de presentaciones para las propuestas comerciales).
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