AT&TMarketing Director, Emerging Enterprises & Devices Organization, AT&T Wireless
Aug. 2012 - May. 2014Atlanta, Georgia, United StatesReporting to Chief Marketing Officer, Emerging Enterprises & Devices Organization, AT&T/Aio
. New Brand Launch (Aio Wireless)
. Acquisition & Integration (Leap)
. Re-Brand (Cricket Wireless)
. $50M+ P&L Mgmt, 46% ROI
. Team of 25 Partners: Creative Artists Agency (CAA), United Entertainment Group, PGW Experience