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Work Background
Booz Allen HamiltonStrategic Communications Lead
Feb. 2025
Public Relations Society of America (PRSA)Member
Nov. 2024
SHRMSenior Specialist, Media Affairs
Nov. 2022 - Dec. 2024Alexandria, Virginia, United States-Secured media placements in top tier outlets including: The Wall Street Journal, Forbes, New York Times, Inc. Magazine, Fortune, NPR, Bloomberg, FOX Business, L.A. Times, The Washington Post, USA Today, among others. Along with the contributions of my team, this has resulted in an AVE of over $400 million and total potential editorial reach of $44 billion in 2024.
-Appointed project manager for several high-stakes initiatives involving cross-functional teams and organizational-wide stakeholders, including C-suite executives.
- Collaborates in developing creative, proactive strategies to communicate SHRM’s mission of advancing the human resource profession and serving the professional through various media.
- Proactively seeks media coverage and responds to a heavy volume of inquiries by the trade and national media. - Prepares talking points and prepares SHRM executives for media interviews.
- Anticipates need for and prepares press releases and multimedia communications
- Promotes SHRM’s Annual Conference and smaller conferences; conducts reporter outreach and coordinates media presence at the conferences; coordinates press room logistics; and travels to several conferences annually to manage press on-site.
- Monitors press coverage; oversees department’s media-monitoring software and coordinates regular production of reports about coverage. - Edits and distributes twice-weekly organization-wide newsletter and twice-monthly internal presentation deck.
-Consistently received glowing performance reviews and was recognized as a "Top Dog" for my contributions during divisional meetings.
SHRMSpecialist, Social Media Content
Mar. 2022 - Nov. 2022Alexandria, Virginia, United States- Develop (through multiple stakeholders) and create consistent, meaningful content editing for social media around SHRM’s key policy issues.
- Assist with writing, editing, reviewing, posting, promoting SHRM blog and blog submissions.
- Support in-house designer to create original graphics, videos, illustrations, and other visuals to live on all social media channels as well as use online tools to create graphics and visuals as needed.
- Maintain and manage a content calendar across departments, campaigns, and projects.
- Train designated staff and entities in the use of and best practices for social media platforms and similar technologies relating to digital content development, engagement, digital relationship building, social communities, and social networking.
- Work with Social Engagement and Community Specialists to monitor and manage each platform assigned – knowing the strengths, weaknesses, opportunities of each platform while connecting the patterns between product lines, PR campaigns, and thought leadership.
- Create, implement, and enforce guidelines and standards for social media content across multiple social channels.
- Increase awareness of key messages, drive traffic to our products and resources, and foster engagements with key audiences and influencers such as SHRM members, business leaders, policy elites, and key stakeholders. SHRM creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today's evolving workplaces. With nearly 325,000 members in 165 countries, SHRM impacts the lives of more than 235 million workers and families globally. Learn more at SHRM.org.
Think MediumProducer
Aug. 2021 - Feb. 2022Springfield, Virginia, United States- Lead the launch of two new shows and a new season of an existing Think Medium audio/video program
- Oversee social media campaigns, graphics, and content creation
- Responsible for final quality control of three audio/video programs, including technical troubleshooting during recording, set up/break down of audio/video equipment, and guest communication
- Maintain quality and accuracy of website via WordPress and external vendors
- Project manage and coordinate all aspects of programs’ production and post-production tasks with program-specific hosts and TM support team (admin/finance, marketing/coms, Production, post-production vendor)
- Oversee sponsor relations Think Medium provides a digital platform to explore critical issues in healthcare. We create original content through interviews and research and use various mediums—audio and video podcasts, stories, and interactive graphics—to shape and deliver actionable insights.
Think MediumMarketing and Communications Manager
Jan. 2021 - Aug. 2021- Manage messaging and stories shared across social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Create content for Think Medium's social media platforms, including both proactive and reactive posts
- Manage a team of 4 direct reports
- Lead both qualitative and quantitative audits of social channels
- Create email marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Perform Quality Control: Edit various outbound Think Medium materials, including reports, studies, media resources, blog posts, and websites.
- Populate internal editorial calendar, including key stories captured through media monitoring, and elevate strategic stories/developments
- Create and disseminate key graphics and videos for the organization, ensuring messages are consistent with overall communications strategy and talking points Think Medium provides a digital platform to explore critical issues in healthcare. We create original content through interviews and research and use various mediums—audio and video podcasts, stories, and interactive graphics—to shape and deliver actionable insights.
Written, LLCMarketing Specialist
Oct. 2019 - Jan. 2021- Support communication and marketing efforts for ASVAB CEP and other national clients including messaging and content development, outreach strategy, social media, scripts, and presentations.
- Brainstorm and develop on-going social media campaigns to meet clients’ needs and expectations. This includes content creation, content calendar management, graphic creation, and analytics.
- Edit and provide feedback on the development of training materials, articles, online ads, etc.
- Manage a team of 5-8 independent contractors on an on-going occupational assessment project.
- Represent ASVAB CEP at national conferences.
- Contribute to ongoing data and website design changes and supports occupational analysis and content development.
- Facilitate and maintain relationships with agency partners.
- Leverage Google Analytics to make performance assessments and develop reports.
- Analyze established websites in order to make recommendations to meet clients’ needs and marketing goals.
- Assisted in the development of a PSA for the Defense Suicide Prevention Office. Written LLC supports the marketing and communication efforts for numerous small businesses and government entities including the Department of Defense and Northrup Grumman.
Smart Electric Power AllianceSenior Communications Associate
Oct. 2018 - Oct. 2019Washington D.C. Metro Area- Assess social media accounts and develop new standard operating procedures based on my findings.
- Lead the development of social media content, graphics, and strategy. - Track social media engagements and reach in order to present monthly updates to management via Google analytics.
- Write, edit, and send bi-weekly email newsletter via Pardot.
- Proofread, edit, and post weekly blogs to website via Wordpress.
- Plan and execute awards gala with C-Suite guests in attendance. The Smart Electric Power Alliance (SEPA) is a nonprofit organization that envisions a carbon-free energy system that is safe, affordable, reliable, resilient and equitable.
WMBFDigital Content Reporter/Producer
Jun. 2017 - May. 2018Myrtle Beach, South Carolina, United States- In this hybrid role, 50% of my time was spent in the field producing content for news reports to be distributed on television. The other 50% of my time was spent running the WMBF social media channels and website.
- Wrote compelling stories for WMBF social media feeds, including video content
- Researched, pitched, shot, wrote and edit stories for distribution via broadcast channels, the WMBF website, and the WMBF social media channels.
- Engaged with local viewers via social media, including leading live streams - Managed content posted to social media and monitored analytics via Crowdtangle.
- Maintained communication with local Public Information Officers in order to accurately publish breaking news in a timely manner.
WMBFNews Content Specialist
Dec. 2016 - Jun. 2017Myrtle Beach, South Carolina- Ran audio and cameras for news casts.
- Collaborated with all functions within the news department to determine a smooth and successful broadcast.
- Operated Chyron computer system to run on-screen graphics for news casts.
- Edited video for broadcast using Edius software.
WMBFAssistant News Specialist
Jun. 2016 - Dec. 2016Myrtle Beach, South Carolina
WUSA-TVDigital Media Internship
Aug. 2014 - Dec. 2014Washington D.C. Metro AreaAs an intern in the online department, it was my responsibility to find, research and write news stories for the WUSA website.
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