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Work Background
ExpressVPNSenior SEO Team Lead
Jul. 2022 - Mar. 2025Hong Kong SAR- Led a cross-functional team focused on improving keyword rankings, conversions and organic sales from our key landing pages. - Devised and executed organic growth strategies with SEO (Google and Naver), CRO, Affiliates, and Content Marketing Results: -2x increase in organic traffic and sales growth year-over-year.
CogneyDigital Marketing Strategist
May. 2019 - Jun. 2022Hong KongResults: - 15x boost in organic traffic and 192x jump in keywords ranking in position #1 to #3 in Google for Rollbar, a cloud-based tool for developers to monitor and debug errors in their applications. - 17x increase in organic traffic and 177x jump in keywords ranking in position #1 to #3 in Google for TALSEM, a Shopify eCommerce store selling Tesla aftermarket accessories worldwide. - 4x increase in organic traffic and 2x increase in keywords ranking in position #1 to #3 in Google for Gall Solicitors, Hong Kong's leading dispute resolution law firm. - 292% increase in organic traffic year-over-year, 380% increase in referring domains, and position #1 in Google for "Hong Kong warehouses" for Goodman, one of the largest providers of industrial property in the world. - 58% increase in organic non-branded search traffic, 31% increase in keywords ranking between positions #1 and #3, and a 2.5x jump in clicks to the blog for Botpress, an open-source conversational AI development stack or, in their own words, “the building blocks for building chatbots”. Cogney is a digital marketing agency with unrivaled experience and knowledge of paid and unpaid search marketing. We've helped some of the world’s top companies grow their business with best-in-class digital marketing.
ConsultantSEO Consultant
Oct. 2017Hong KongFrom personal finance in Singapore to adventure tours in Australia, I co-operate with various businesses to help boost their organic visibility and conversions through search engines using white-hat SEO practices. My consulting fields: • SEO Audits • Content Strategy • Technical SEO • Link Building Strategy • Competitive Analysis • Keyword Strategy • E-E-A-T • Conversion Rate Optimisation • Web Analytics • Google Webmaster Tools
Sideways (Driving Club)SEO Specialist
Oct. 2017 - Feb. 2018Hong KongI will work closely with the director to strategize and initiate various SEO strategies for Sideways' new website on a part-time basis. Moreover, I will work as a staff member on-site and gain valuable face-to-face experience in the customer services field. • Conducted a competitive analysis outlining any backlink and keyword gaps that exist between Sideways and their main competitors. • Undertook rigorous crawl testing on Sideways' new website using multiple webmaster tools and SEO software. Issues would be reported along with recommendations to alleviate them. (Reduced 24 critical crawl issues to 2 in 1 month). • Increased Sideways' organic traffic into their website by 151% in 1 month. (154% increase in organic traffic via Google and 200% increase in organic traffic via Yahoo). • Produced and executed a keyword strategy to help improve Sideways' search visibility for the new website.(Improved Sideways' search visibility by 23% in 3 months). • Ranked top 2 in Google Hong Kong for "Racing simulator" and "Racing simulator Hong Kong".
HaycoMarketing And Business Development Intern
Jul. 2017 - Jul. 2018Hong KongAs an intern, my long-term goal is to strategize, implement and re-iterate several digital marketing solutions for Hayco's current and upcoming update to their website. • Created an SEO audit for the current website and implemented various solutions to improve website visibility. One example was to improve the loading speed to optimum levels (from 28.2s to 2.4s with a TTFB of 241ms), resulting in a decreased bounce rate (from 52% to 38%). • Increased Hayco's monthly average organic traffic by 64% in 10 months. • Increased Hayco's organic traffic into its online contact page by 25% and total organic traffic by 10% in 4 months. Increased Hayco's conversion rate from 0.1% to 1%. • Created a monthly report on the website's search engine performance along with key improvements to be made. Introduced Google Search Console to better measure and track the website's performance. • Implemented various on-site optimization tactics for Hayco's current website. This includes adding metadata, title tags, keyword targeting and image descriptions. • Co-managed Hayco's LinkedIn account with a strong focus on increasing awareness. Created, edited and scheduled new content. Released monthly performance reports along with an action plan for improvements. • Increased the average monthly traffic to Hayco's LinkedIn page by 55%, average engagement rate by 31% and total follower count by 42% in 11 months. • Construct and manage an email marketing campaign to invite prospective clients to meet our team for an upcoming trade show. Designed a special landing page for users accepting the email invitation. Leveraged CTA buttons to drive traffic to Hayco’s LinkedIn page. Email campaign had a 5% open rate.
HaycoSummer Marketing Intern
Jun. 2016 - Jul. 2016Shenzhen, Guangdong, China• Assisted with the production planning for two key newly transferred customers. • Analyzed key pricing data from new customers coming to Hayco through a recent inquisition. • Cooperated with the 'New Product Development' team to devise a strategy to reduce internal pricing for a customer. • Produced and edited bill of materials spreadsheets for multiple clients.
Sha Tin CollegeHouse Head of Action
Dec. 2013 - Oct. 2014Hong Kong• Responsible for overseeing all sporting related activities for all students who were in the 'Pegasus' house. • Conducted registration for all upcoming school sporting events and ensure that students of each year are registered to compete in a particular event. • Continuously updated tutor groups over upcoming 'Action' related activities on a weekly basis to ensure that all students were well informed and prepared. • Coordinated with other student leaders in planning and enforcing major house related events throughout the school year.
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