MDF | MEDIFORMPLUSBusiness & Operations Analyst
Jul. 2020SpainDeveloped Power BI dashboards to track KPIs, sales performance, customer loyalty, and project results.
Managed and executed strategic projects and services for pharmaceutical laboratories, tailored to their objectives and Mediformplus’ pharmacy network.
Conducted pharmacy analysis (geomarketing, competition, team structure, and sales potential) and prepared insight-driven reports and online presentations for laboratories and pharmacies.
Managed and analyzed custom CRM systems: master data, segmentation, communication flows, and loyalty performance measurement.
Led pharmacy projects focused on pricing analysis, assortment optimization, rotation, stock management, and planogram design.
Identified improvement opportunities and provided decision-support to sales, marketing, and management teams.