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Work Background
TotalEnergiesCategory Manager Food & Food Safety Manager
Jul. 2023Nairobi County, Kenya• Successfully negotiated and executed over 10 leasing agreements with key national food partners, contributing to a 15% revenue growth in 2023.
• Enhanced the performance of coffee corners, increasing gross profit from 50% to 59% (Java on the go & Mugg and Bean).
• Oversaw the establishment of 2 new franchises and managed the operations of 10 Mugg & Bean on the Move locations.
• Developed and implemented 3 innovative business proposals for new food concepts, including Mobile Kitchen partner and shop-in-shop rental spaces.
• Evaluated category trends and applied improvements that enhanced overall performance, such as co-funded marketing initiatives.
• Managed project implementation for all QSR and dine-in restaurant endeavors, coordinating with landlords, engineers, contractors, business development, and marketing teams to ensure swift execution, cost optimization, market introduction, and revenue growth.
• Supervise all aspects of food safety and implemented HACCP (Hazard Analysis Critical Control Point) verification across our Bonjour and third-party sites, adhering to international standards.
• Reduced food safety audit nonconformities from 70% to 84% in collaboration with Société Générale de Surveillance (SGS).
• Directed category strategies with large OPEX and CAPEX budget for food safety and marketing initiatives.
• Ensured compliance with both local and international regulations by staying abreast of regulatory changes.
• Conducted comprehensive competitive analysis to benchmark company performance.
• Empowered station staff by providing training on food safety and sales strategies.
• Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
TotalEnergiesCategory Manager Food & HACCP Manager
Jul. 2023Nairobi County, Kenya• Set a budget and monitored expenses to run a profitable department. • Successfully negotiated and executed over 10 leasing agreements with key national food partners, contributing to a 15% revenue growth in 2023. • Enhanced the performance of coffee corners, increasing gross profit from 50% to 59% (Java on the go & Mugg and Bean). • Oversaw the establishment of 2 new franchises and managed the operations of 10 Mugg & Bean on the Move locations. • Developed and implemented 3 innovative business proposals for new food concepts, including Mobile Kitchen partner and shop-in-shop rental spaces. • Evaluated category trends and applied improvements that enhanced overall performance, such as co-funded marketing initiatives. • Managed project implementation for all QSR and dine-in restaurant endeavors, coordinating with landlords, engineers, contractors, business development, and marketing teams to ensure swift execution, cost optimization, market introduction, and revenue growth. • Supervise all aspects of food safety and implemented HACCP (Hazard Analysis Critical Control Point) verification across our Bonjour and third-party sites, adhering to international standards. • Reduced food safety audit nonconformities from 70% to 84% in collaboration with Société Générale de Surveillance (SGS). • Directed category strategies with large OPEX and CAPEX budget for food safety and marketing initiatives. • Ensured compliance with both local and international regulations by staying abreast of regulatory changes. • Conducted comprehensive competitive analysis to benchmark company performance. • Empowered station staff by providing training on food safety and sales strategies. • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
TotalEnergies2022 Innovation Bootcamper
Mar. 2022 - Jun. 2022ParisBootcamp Project: Two-Wheeler Service Station Successfully led the design and development of a low CAPEX service station for two-wheeler riders, approved by the Global TotalEnergies Management team. Key contributions included: conducting design thinking workshops, assessing new technologies, enhancing product usability, collaborating on marketing campaigns, performing market research, facilitating brainstorming sessions, presenting designs to senior management, creating high-fidelity prototypes, managing projects within budget and deadlines, and integrating sustainable design principles
TotalEnergiesRetail/Network Lubricants Sales Co-ordinator
Jun. 2018 - Jul. 2023Nairobi, Kenya • Increased network sales volume by 12% and value by 19% from 2018 to 2023.
• Implemented global programs like LINKS and Backcourt, with Backcourt achieving 150% growth in 4 stations.
• Executed six brand campaigns, leading to enhanced product visibility and engagement.
• Utilized marketing data analytics to refine communication and marketing strategies.
• Managed relationships with key trade marketing suppliers and partners.
• Supervised marketing strategies, including product placements, pricing strategies, and promotional planning.
• Coordinated monthly sales meetings to ensure adequate stock production using forecasting tools.
• Managed a sales team effectively through CRM tools, improving sales strategies.
• Enhanced staff expertise through targeted training programs.
• Oversaw the lifecycle of new product launches within the network channel.
• Collaborated with cross-functional groups to align category strategies.
• Managed a marketing budget of in the tune of millions to ensuring profitable operations.
• Maintained effective stock levels for dealers to enhance their working capital.
Jumia KenyaLocal Affiliate Manager
Nov. 2017 - May. 2018Kenya Increased affiliate engagement by 30% and boosted monthly payouts from 1.5M KES to 2.3M KES within seven months through effective marketing campaigns. Launched an affiliate training program with Simon Page Marketing College in March 2018 and established strategic alliances with L’Oreal and Jumia. Developed and executed collaborative marketing campaigns, reported achievements to senior management, and utilized CRM data and SEO techniques to drive targeted traffic. Fostered strong affiliate relationships and implemented comprehensive marketing strategies to increase company revenue.
VIVO ENERGY (Shell licensee in Africa)Lubricants Marketing Assistant
Jun. 2016 - Aug. 2017Nairobi, KenyaAs a Lubricants Marketing Assistant at VIVO ENERGY, I successfully analyzed competitor data to establish market share, developed and implemented marketing events and campaigns, and managed creative developments to enhance brand visibility and consumer/distributor engagement. • Led branding initiatives for retail and spare part shops to create visibility.
• Coordinated loyalty incentive schemes for trade customers to drive sales growth.
• Collaborated with channel teams to develop and implement annual commercial battle plans for market expansion.
VIVO ENERGY (Shell licensee in Africa)Supply Assistant
Feb. 2015 - May. 2016Nairobi,KenyaManaged supply chain product reconciliation with invoices, prepared retail documentation, and troubleshooted customer issues. Updated Statement of Accounts and expedited payments during Open Tender System. • Resolved discrepancies in supply chain products and invoices promptly.
• Documented and prepared product invoices for retail outlets efficiently.
• Troubleshot and resolved customer issues related to product supply.
Shell & Vivo LubricantsMarketing Assistant / Analyst
Jul. 2014 - Jan. 2015Nairobi Kenya• Conducted market data analysis and developed reports on lubricant trends for the next 12 months.
• Assisted in planning and coordinating marketing events to promote Shell & Vivo Lubricants.
• Generated reports analyzing competition and customer behavior to drive strategic decision-making.
• Followed up on payments and maintained databases to capture market data.
Stanbic Bank KenyaProducts Intern
Mar. 2013 - May. 2013Chiromo Kenya• Managed finance data input for branches at Stanbic Bank Kenya.
• Conducted marketing research for potential clientele to assist in product revamping.
• Organized and maintained filing and archiving systems in the Human Resource department.
• Assisted Product Development Manager with various tasks in the Products department.
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