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Work Background
COVO Tools / PointerlineDirector general
Jan. 2024 - Feb. 2025PanamáHeaded the regional P&L across 10+ countries, overseeing direct management of two Country Managers (Colombia and the Dominican Republic). Achieved $100MUSD sales in 2024 (record), driving commercial strategy, financial planning, budget allocation, and KPI execution to achieve sales, margin, OPEX, and EBITDA targets.
Led a 250+ employee workforce, ensuring operational excellence and fostering a high-performance culture focused on continuous improvement. Designed and implemented new commercial strategies, financial plans, and operational efficiencies, ensuring alignment with corporate objectives. Maintained quality and service excellence by setting and enforcing organizational standards, while spearheading continuous improvement initiatives. • Revamped regional commercial strategy, launching a new go-to-market model in Colombia and the Dominican Republic, resulting in 16% sales growth vs 2023. • Headed and supported a M&A strategy, facilitating market expansion and increasing market share and brand equity across two new South American countries. • Collaborated with HR to establish a corporate training program, enhancing technical, commercial, and financial competencies for employees across the organization. • Developed a new product launch methodology, streamlining innovation processes and embedding a customer-centric approach to product development and commercialization.
COVO ToolsDirector general
Jan. 2024 - Feb. 2025PanamáHeaded the regional P&L across 10+ countries, overseeing direct management of two Country Managers (Colombia and the Dominican Republic). Achieved $100MUSD sales in 2024 (record), driving commercial strategy, financial planning, budget allocation, and KPI execution to achieve sales, margin, OPEX, and EBITDA targets. Led a 250+ employee workforce, ensuring operational excellence and fostering a high-performance culture focused on continuous improvement. Designed and implemented new commercial strategies, financial plans, and operational efficiencies, ensuring alignment with corporate objectives. Maintained quality and service excellence by setting and enforcing organizational standards, while spearheading continuous improvement initiatives. • Revamped regional commercial strategy, launching a new go-to-market model in Colombia and the Dominican Republic, resulting in 16% sales growth vs 2023. • Headed and supported a M&A strategy, facilitating market expansion and increasing market share and brand equity across two new South American countries. • Collaborated with HR to establish a corporate training program, enhancing technical, commercial, and financial competencies for employees across the organization. • Developed a new product launch methodology, streamlining innovation processes and embedding a customer-centric approach to product development and commercialization.
SikaCountry Manager / General Manager South Caribbean (PA,CR,DO,NI)
Apr. 2019 - Dec. 2023Panamá, PanamáSince 2021 led the P&L for the Caribbean South region, overseeing operations in Costa Rica, Nicaragua, the Dominican Republic, and Panama directly managed by three Country Managers, driving strategic execution and operational efficiency across the region. Managed an annual sales budget of $30MUSD and led a workforce of 125 employees (including the MBCC acquisition) Designed and implemented business strategies to achieve corporate objectives in sales, material margin, and EBIT (Earnings Before Interest and Taxes). Established and executed business unit plans, budgets, resource allocation, and performance tracking, making mid-course adjustments, as necessary. Ensured quality and service excellence, setting and enforcing organizational standards while driving continuous improvement initiatives.
• Turned around the Caribbean South region, achieving an EBIT record in 2021, compared to negative EBIT in 2020 and 2019. Achieved record-breaking sales and profitability in 2023, reaching $31MUSD in revenue. • Strengthened Sika Panama’s market share through distribution channel expansion, targeted marketing campaigns, and commercial initiatives. • Developed and executed an effective sales plan, securing one of the largest projects in Sika Panama’s history with the Panama Canal Authority, valued at $1MUSD.
SikaBuilding Systems Manager
Jan. 2018 - Mar. 2019Provincia de Lima, PeruHead of Flooring, Refurbishment and Roofing business with 20 salesmen under my lead. Responsible for P&L, sales, product portfolio and customers development, managed an annual sales budget of $12.5MUSD. Responsible for creating new potential markets and prospecting new customers, analyzed areas of opportunity as well as developed cost-effective products and solutions. • Set-up a new sales strategy and a sales organization framework. Revenue increased in 2 out of 3 lines +16% vs the previous year. Launched new technologies into Peruvian market.
• Dynamically supported local production in a brand-new facility. Successfully executed product customization according market needs.
SikaBusiness Development Manager
Aug. 2012 - Dec. 2017Querétaro y alrededores, MéxicoIn charge of being a subject matter expert of the key business drivers of the construction and refurbishment industry, my role was to identify and foster new initiatives that bring value to the company. Gave coaching and feedback to sales team about new portfolio and products under my duty, including projects and customers that I had added to my portfolio. Influenced them to give first follow-up and subsequently develop the skills to add new clients of their own. Technical head of Concrete Repair Mortars, Grouts and Epoxy portfolio joined in important projects such as wind farm Las Ventikas, one of the largest Eolic developments in Latin America and Westin Los Cabos repair (published in Sika Annual Report 2015). • Actively contributed to increase the sales +2MUSD in Puerto Progreso, Yucatán. Through offering products and value solutions to consultants, designers, and the customer, I effectively designed and executed a Port Attention business plan. • Developed prosperous relation with assigned Key Accounts through excellent ability to generate business empathy and networking.
Thai StylePropietario
Jul. 2011 - Jul. 2012México
AbiliaProject Manager
Aug. 2009 - May. 2011Ciudad de México y alrededores, MéxicoResponsible for the coordination with external parties, consultants and internal company departments during phase one of the largest housing project in the south of Mexico City (Cittá San Jerónimo).
Grupo Módulo Progresivo S.A. de C.V.Project Manager
Aug. 2004 - Jul. 2007Ciudad de México y alrededores, MéxicoPlan, execute, and finalize projects within triple constraints of delivering on time, within budget and objectives including coordinate efforts of team members in order to bring projects according to plan. Identify, communicate and solve project issues and risks. Communicate project status to stakeholders.
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