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Work Background
United States Digital ServiceDigital Services Expert/ Team Lead
Nov. 2022 - Nov. 2024Vancouver, WA + Washington DC (lived in DC for multiple months)• Led Qualitative and Quantitative organizational transformation analytic partnerships across 13 components assessing Voice of Customer data for CIO-level KPI development. • Evaluated three AI LLMs on unstructured qualitative data at scale by hand coding datasets to identify performance deltas. Developed non-AI process that improved analysis speed by 90%.
• Led cross-functional research team (designers, data scientists, operations specialists) studying Future of Work (Hybrid) organizational transformation, with research outcomes directly informing product strategy for onboarding, team formation, and engagement measurement.
• Synthesized 200+ pages of research into strategic frameworks, creating 10-step omnichannel journey maps that identified user touchpoints and informed executive decision-making on organizational KPIs.
• Developed scalable research repository with 20+ accessible videos and tagging system for knowledge sharing, establishing research operations infrastructure across multiple business units.
• Directed accessibility research testing with assistive technology users (JAWS, screen readers).
• Moved compliance from 86% to 100% on self-coded markdown digital playbook.
MobileCoinResearch and Strategy Manager
Mar. 2021 - Jul. 2022San Francisco Bay Area• Rapidly tested AI generative art chatbot "Imogen" with users to refine conversational architecture, demonstrating agile research methodologies in startup environment.
• Triangulated user interviews, data.ai (formerly App Annie) payment tech data, and market reports to identify strategic markets and educate team on international payment app trends.
• Managed six contractors, and designed scalable operational frameworks for multi-departmental collaboration, content approval, and version control, ensuring cost-effective program execution.
• Coordinated cross-team dependencies (digital product, fashion product) for direct-to-consumer launch achieving sell-out in under eight minutes, demonstrating successful omnichannel execution.
• Studied virtual performance and monetization across twitch, Substack, the metaverse, Instagram, courses, TikTok, and other creator platforms to test proposed “tipping” feature market fit.
LinkedInUser Experience Researcher
Mar. 2020 - Feb. 2021San Francisco Bay Area• Designed and executed A/B studies for search algorithm optimization affecting 1B+ users, with findings fully implemented into production, demonstrating impact at scale.
• Led research across 5 product teams on Experience, Search, Growth, and Premium using mixed-methods approaches tailored to each product development stage.
• Designed global quantitative studies to evaluate innovative Premium features, balancing research rigor with velocity in fast-paced environment.
• Conducted collaborative diary studies with vulnerable populations (young adults) for pre-product innovation initiative, demonstrating ethical research practices and sensitivity to user needs.
• Contributed to research best practices for vulnerable populations and cross-functional collaboration, contributing to ethical research initiatives and co-design of team wide workshop.
QuartzHead of Creative (Research and Design)
Jul. 2018 - Jul. 2019San Francisco Bay Area• Conducted competitive analysis across 160+ construction startups to inform product strategy and managed design and vendor contracts as well as sprint schedules.
• Designed and coded Sankey chart for how money flowed on a construction site managing SMEs, budget, and contracts across various industry.
• Climbed 500ft cranes with team to observe and generate first person insight.
ExygyProduct Owner + Research
Oct. 2015 - Apr. 2016San Francisco Bay AreaClients: Qure, Children's Council SF, Girls Who Code.
• Designed optional intercept website survey that received 4,565 responses. • Led jr. research team in analysis of heatmapping and qualitative research for final report. • Co-wrote user stories, prioritized work, and coordinated sprint schedules.
• Helped team distill important findings by designing infographics for persona mapping, stakeholder needs, and site architecture.
• Implemented Stories on Board, Pivotal Tracker, meeting summary notes, and stand-ups to keep design and development aware of shifting priorities and blockers. • Designed client on-boarding deck to develop understanding for agile and iterative development process and gain buy in.
Cite ConsultingUser Research and Strategy Consultant
Jun. 2015 - Jun. 2019Clients: Capital One, Accenture (Google Partnership), Climate Corp (Bayer), Citrine Informatics (AI for Material Science), HiOperator (YC - CRM), PunchList (Residential Construction), • Forecast budgets, defined scope of work, user tested pipeline and designed beta workflow for AI training and human in the loop enterprise CRM product.
• Led strategic research and analysis for enterprise product valued at $1B+ distilling 4K+ consumer and sales data points into actionable findings for 90+ international product leaders.
• All projects were on budget and met any deadlines/scope requirements.
CaltechUX Researcher and Partnership Coordinator
Jun. 2013 - Jan. 2018• Presented qualitative research at the Bill and Melinda Gates Foundation Transformative Tech Conference - Seattle 2014.
• Managed remote and in-person research for participants in Amedabad, Mumbai, Jaipur in 2013-14 through rounds of testing and design iteration. • Partnered with RTI International's IRB to design collaborative study on a vulnerable population.
• Designed research led pitch and mobile application that won the 2015 Vodafone WIP award - $300K. Patent: Self-Diagnosis and Maintenance Guide for Non-Sewered Sanitation Systems; Patent date Filed Jul 8, 2015 Patent issuer and number us CIT-7239-P Publication: Fast Company - "This Gates-Funded Toilet Of The Future Is Built So Anyone Can Repair It"
Clew.SystemsResearcher/Principal Investigator - EPA SBIR grant
May. 2013 - Nov. 2014Pasadena, CA• Wrote the commercialization plan for the initial SBIR grant proposal - $100K in funding.
• Determined key stakeholders and contacted county health regulators, septic inspectors, greywater specialists, and various government offices to and assess needs and obstacles.
• Interviewed users in site specific areas to uncover challenges faced by residents.
• Responsible for completion of all monthly reports and budget.
French CraftDesign Director
Dec. 2009 - Mar. 2011• Directed collection stories, sample coordination, packaging, marketing, merchandising.
• Sourced quality international vendors located in Qing Dao, China.
• Created efficiencies and shortened sample time from three months to one.
• Sales of 250K of Jewlery in the first 3 months of offering the product line.
• Worked with Skechers brand to design a light up belt that could last 250,000 light ups at target price.
TARINA TARANTINODesigner
Apr. 2007 - Dec. 2008Los Angeles, CA• Responsible for design and specification for 200+ samples per market, five markets per year.
• 50% revenue increase from approximately $10M to $15M.
• Designed items with licensors like Kidrobot, Sanrio, Barbie, and Disney to create co-branded merchandise.
• Items featured in Vogue, Elle, Nylon, W magazine, etc.
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