ChoithramsMarketing Executive
Jan. 2009Dubai, United Arab Emirates• Executing marketing campaigns that drive sales and enhance brand visibility, focusing on new customer acquisition and retention • Organize seasonal activities for Ramadan, Eid, Diwali, Valentine’s Day, and various national celebrations • Oversee marketing material production to maintain cohesive branding and strengthen customer loyalty • Manage advertising across print, radio, and digital platforms for consistent messaging and wider reach • Leverage social media for promotions, nurturing community engagement • Implement innovative loyalty programs and analyze competitors to stay competitive • Lead CSR initiatives, enhancing brand image and social responsibility • Collaborate with vendors for effective marketing initiatives.Plan engaging in-store events to boost foot traffic and customer satisfaction • Strategically positioning Point-of-Sale Materials (POSM) to stimulate impulse purchases and influence buying decisions • Utilizing glass façade advertising and visual merchandising to enhance store appeal and foster an inviting environment • Preparing and presenting marketing strategies and outcomes to internal stakeholders; tracking campaign success and community engagement • Collaborating with cross-functional teams and partners for marketing campaigns and new projects while ensuring compliance • Managing events at multiple Rove locations and coordinating activities across various venues • Creating seasonal decorations and communication materials; executing activations for holidays and special occasions.