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Work Background
The Mater FoundationBrand Marketing and Communications Leader
Jan. 2021 - Jul. 2025Greater Brisbane AreaVia The Secret Weapon Marketing Consultation I delivered marketing and brand activation experiences through customer engagement to one of Queensland's largest health organisation. Insights. Strategy. Execution - Repeat. - As a Marketing Leader I am responsible for a team of 24 marketers and required to develop brand and trade promotions strategies to drive customer and community engagement against measured in metrics across digital, brand and ticket sales KPIs.
Rockett MarketingMarketing Strategist
Jan. 2017Brisbane, AustraliaRockett Marketing helps smart, scaling CEOs and Founders build strategic marketing systems that drive profit. I offer advisory services tailored for professional services growth-phase businesses: The Marketing Reset – A 90-minute clarity session to focus your marketing effort and reveal quick wins
Strategic Lift-Off – A full-day workshop to build your marketing strategy and action plan
CMO on Call – Ongoing fractional/part-time marketing leadership to keep your team and agency on track With 25+ years in strategic marketing, brand activation, and PR, including Telstra, Tabcorp, Mater, and national sporting codes, I bring commercial thinking, and creative firepower to drive your mareketing team to be a profit centre. My clients include SaaS, tech, wellness, and resources. Most have a team or agency, but maybe lacking a framework. That’s where I come in. Visit www.rockettmarketing.com.au to learn more or book a Marketing Reset.
Carbon EnergyCorporate Affairs & External Relations
Jun. 2011 - Jan. 2019Carbon Energy was an innovative start-up focused on commercialising mining technology invented by the CSIRO. Following commercialisation, the company was purchased by an overseas investor.As the business rolls through its start up phase my role is focused on corporate communication, marketing communications, government relations and investor relations.
Merlo CoffeeStrategic Marketing Director
Oct. 2009 - Jun. 2011As the first strategic marketing role for Merlo I'm helping to set the vision and build on the already well established and respected brand. Plus as per the needs of a growing company on the verge, my role is as much executional as it is strategy. So much fun. Its a great place to work!
TabcorpNational Marketing Manager
Aug. 2006 - Aug. 2009Directed all Keno marketing activity across 2600+ venues in QLD & NSW. Created, negotiated and implemented multi-million dollar NRL sponsorship and media integration. Managed all in venue sales promotions as well as public relations.
Established and designed customer segmentation and venue modelling bespoke to Keno.
Drove 18%+ increase in sales YoY
TelstraSegment National Marketing Manager - Customer Experience
Sep. 2003 - Aug. 2006Established Telstra's CE for segment
Marketing Manager - Youth and Pre-Paid Phones
Marketing Manager - Subscription TV
ABB (formerly Mincom)Global Marketing Communications Manager
Jan. 2000 - Dec. 2003Brisbane, Queensland, Australia
SafewaySegment Marketing Manager
Jun. 1999 - Nov. 2000Hayes, England, United Kingdom
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