UpworkData Research Analyst
Feb. 2017a. Assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products and services.
b. Utilize surveys, focus groups, and interviews to gather data. They present their findings through charts, graphs, and other visual means to executives and clients in order to help them make better informed decisions about product introductions, modifications, and marketing campaigns. c. Interpret the data they have collected and organize this information into statistical tables and reports. Their analyses and research create a visual of industry trends and of competitors so that organizations can predict how products and services will fare in the marketplace.