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Work Background
TheSWAYEDappFounder
Nov. 2022Montreal, Quebec, Canada
ValtechBusiness Consultant | Business Integration at Valtech
Oct. 2022 - Jul. 2025Montreal, Quebec, Canada
ValtechSenior Digital Transformation & Ecommerce Consultant
May. 2022 - Oct. 2022Montreal, Quebec, Canada
ValtechE-commerce Expert
Jan. 2020 - Aug. 2022Montreal, Quebec, CanadaVision / Business objectives / Strategic planning / Best practices / Sustainability & opportunities / Site performance Responsible for the strategic vision of a cluster of clients. Translate clients’ visions and objectives into a concise roadmap - Understand the business vision and needs of the clients to offer relevant and adapted strategies leading to the achievement of objectives Design, advise and communicate eCommerce strategies that will support clients’ digital transformation/digital growth and stand out from the competition - Develop business plans, transformation plans or digital growth plans - Develop growth scenarios and set realistic growth and marketing goals based on the recommended strategies (Financial forecasts, etc) Provide recommendations on product and user experience based on best practices (site features: internal search, merchandising, etc) Internal strategic support and guidance on features and processes - Support Product owners and their team on grooming backlogs - Support specific practice leaders in the adoption and dissemination of best practices - Identify omnichannel growth opportunities and develop game plans (jointly with the Product Owners and Marketing Owners) to accelerate growth and maximize clients level of satisfaction Support account directors - Collaborates with account directors and supports them in identifying customer opportunities that go beyond the initial scope of the project - Ensures clients’ sustainability by proactively supporting them in their growth or digital transformation Performance monitoring - Define relevant KPIs to be measured and communicate - Build reporting plans and dashboards to monitor the performance - Analyze clients’ performance against established business objectives and define actionable to improve the performance Some clients: Kent, Bain Dépôt, Northwest, Norwood, Teris (B2B), Medline, Mars Canada, etc.
AbsolunetE-commerce Expert
Jan. 2020 - Aug. 2022Montreal, Quebec, CanadaVision / Business objectives / Strategic planning / Best practices / Sustainability & opportunities / Site performance Responsible for the strategic vision of a cluster of clients. Translate clients’ visions and objectives into a concise roadmap - Understand the business vision and needs of the clients to offer relevant and adapted strategies leading to the achievement of objectives Design, advise and communicate eCommerce strategies that will support clients’ digital transformation/digital growth and stand out from the competition - Develop business plans, transformation plans or digital growth plans - Develop growth scenarios and set realistic growth and marketing goals based on the recommended strategies (Financial forecasts, etc) Provide recommendations on product and user experience based on best practices (site features: internal search, merchandising, etc) Internal strategic support and guidance on features and processes - Support Product owners and their team on grooming backlogs - Support specific practice leaders in the adoption and dissemination of best practices - Identify omnichannel growth opportunities and develop game plans (jointly with the Product Owners and Marketing Owners) to accelerate growth and maximize clients level of satisfaction Support account directors - Collaborates with account directors and supports them in identifying customer opportunities that go beyond the initial scope of the project - Ensures clients’ sustainability by proactively supporting them in their growth or digital transformation Performance monitoring - Define relevant KPIs to be measured and communicate - Build reporting plans and dashboards to monitor the performance - Analyze clients’ performance against established business objectives and define actionable to improve the performance Some clients: Kent, Bain Dépôt, Northwest, Norwood, Teris (B2B), Medline, Mars Canada, etc.
ValtechEcommerce Analyst
Sep. 2018 - Jan. 2020Montreal, Quebec, Canada- Participate in the development of digital business plans and set realistic marketing objectives
- Provide strategic recommendations on site features (internal search, merchandising, user expérience, etc.)
- Support experts and Product owners in the development of deliverables for which they are responsible (audits, benchmarks, logistical recommendations, etc.)
- Support Product owners in the delivery and completion of the digital business plan and in their daily recommendations
- Optimizing internal processes for our customers by supporting their eCommerce teams (product enrichment, logistics, use of technological tools, etc.)
- Participate in the production of growth reports, in order to demonstrate the effectiveness of the strategies implemented
- Participate in the establishment of innovative and effective strategies to promote the omnichannel growth of the Absolunet client portfolio
- Stay on the lookout for best practices and innovations with regard to e-commerce and associated technologies Consulting on following technologies: Magento, Insite… Some clients: Birks, Structube, Prana, BMR, Bain Dépôt, Kamik, SPI, Gearys, Sail, ICAO…
AbsolunetEcommerce Analyst
Sep. 2018 - Jan. 2020Montreal, Quebec, Canada- Participate in the development of digital business plans and set realistic marketing objectives - Provide strategic recommendations on site features (internal search, merchandising, user expérience, etc.) - Support experts and Product owners in the development of deliverables for which they are responsible (audits, benchmarks, logistical recommendations, etc.) - Support Product owners in the delivery and completion of the digital business plan and in their daily recommendations - Optimizing internal processes for our customers by supporting their eCommerce teams (product enrichment, logistics, use of technological tools, etc.) - Participate in the production of growth reports, in order to demonstrate the effectiveness of the strategies implemented - Participate in the establishment of innovative and effective strategies to promote the omnichannel growth of the Absolunet client portfolio - Stay on the lookout for best practices and innovations with regard to e-commerce and associated technologies Consulting on following technologies: Magento, Insite… Some clients: Birks, Structube, Prana, BMR, Bain Dépôt, Kamik, SPI, Gearys, Sail, ICAO…
Michael KorsSite Merchandiser
Jul. 2017 - Sep. 2018Montreal, Quebec, Canada
ALDO GroupPurchase Order Administrator
Feb. 2017 - May. 2017Montreal, Quebec, Canada
ALDO GroupOnline Merchandiser
Jul. 2016 - Feb. 2017Montreal, Canada AreaMaintain category pages to support conversion and sales goals
Measure division performance through BI reports and Google Analytics on weekly and monthly basis
Quantify and strategize to increase conversion on following seasons
Work collaboratively with the buying teams to support the product line up and with the online user experience team to improve site design, drive new tools and update website
Monitor and analyze competitive landscape within the product category, and identify opportunities to test new ideas and optimize sales performance
ALDO GroupSocial Media Specialist / Sales and Customer service representative
Sep. 2014 - Jul. 2016Montreal, Canada AreaCommunity management worldwide 4 divisions Interact with customers in all Social Media platforms for 4 divisions according to Mission and Social Media marketing strategies – Radian 6/Bazaar Voice
RuGicommAdjointe attachés de presse
Mar. 2014 - Jul. 2014Montreal, Canada Area
Magazine Géotourisme - MontréalCoordonnatrice de production
May. 2013 - Sep. 2014Montréal- Coordination de production des étapes de conception, de distribution, de promotion du magazine auprès des bénévoles et des partenaires.
- Développement de stratégies de diffusion par les réseaux sociaux
- Création de profils de réseaux sociaux et développement de contenu
- Assistance à la rédactrice en chef dans ses tâches
Geotourisme MontréalCollaboratrice
Jan. 2013 - May. 2015MontréalRédaction d'articles pour le magazine.
DesignTriConcept Inc.Rédactrice de contenu web
Mar. 2012 - May. 2012Montreal, Canada AreaRédaction de l’entièreté du site internet de l’entreprise Arborescence du site internet
Rédaction d’un article de fond sur le processus de création des créateurs
Agence PIDEditor / Writer / Translator
Feb. 2012 - Oct. 2012Agence PID (Les productions Interface Design) (contractuel) DÉPARTEMENT DE COMMUNICATIONS ET DE MARKETING
-Assistance à la Responsable des communications et du marketing
-Rédaction et traduction (articles, courriels, infolettres…)
-Participation à la stratégie et plans de communication internes
-Plan de communication externe
-Soutien à la gestion de profils de réseaux sociaux
-Relations médias RÉSEAU-DESIGN.COM: Gestion, Créativité et Service à la clientèle
-Conception, Développement et Créativité -Gestion et production de contenu web
-Démarchage de nouveaux clients
-Gestion des utilisateurs à travers un portail Joomla Montréal
-Services à la clientèle et aux intervenants professionnels
-Assistance à l’arborescence du site web MAGAZINES DE DESIGN: INTÉRIEURS & INTÉRIEURS EN VILLE
-Rédaction d’articles de promotion pour les différents intervenants et pour l’Agence
-Traductions
-VENTES: Vente d'espaces publicitaires et démarchage SIDIM 2012(Salon International du Design de Montréal)
-Organisation et mise en place des conférences sur place
-Communications externes sur les différents produits présentés
-Support à la gestion des bénévoles ADMINISTRATION
-Accueil -Prise des appels -Gestion des clients -Gestion de la base de données
-Création d’échéanciers
English Studies Student Association (ESSA)Coordinatrice des activités
Sep. 2011 - Oct. 2012Université de Montréal, Montréal, CanadaPlanification d’évènements
Gestion de projets
Création d’infolettres Résolution de problèmes
Université de MontréalAuxiliaire d'enseignement/Assistante à la promotion
Jan. 2009 - Jan. 2011Montreal, Canada AreaHôtesse d'accueil lors de journées Portes Ouvertes Assistance aux professeurs du Département de kinésiologie lors d'examens Surveillance d'examens
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