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Work Background
DreamtechOwner / Head of Marketing Technology
Apr. 2024California, United StatesDreamtech consults for new digital brands, advising on brand and product development, design and go-to-market strategy.
Design Thinking at UC Riverside Extension Professional StudiesMember of the Board of Advisors
Sep. 2021 - Jan. 2024UC Riverside
Rosemary Home DesignHead Of Design
Jun. 2021Glendale, California, United StatesBased in Glendale, CA, I repair, restore and make new custom handmade windows, doors and cabinetry built to vintage specs for historic homes and buildings.
InteractivismEVP, Head of Product
Apr. 2019 - Apr. 2023Pasadena, California, United StatesI lead eCommerce and executive product work for clients at Interactivism, a product design & development studio that helps clients create products and services that are engaging, efficient and easy to use, creating more than $2B in exits. My role includes acting Head of Product / executive consultant for clients such as Society6 and beatBread, leading development of eCommerce marketplaces, web and mobile applications (landing, merchandising, detail, cart, checkout), direct / outbound marketing strategy, eCommerce mobile strategy, development and design of platform technology.
Consultant / Self-EmployedeCommerce Product Consultant
Apr. 2017 - Jun. 2019Greater Los Angeles AreaTechnology and product strategy for subscription-based eCommerce platforms. I was responsible for design and development of an online community and marketplace, including new subscription technologies and gated content paths that have doubled revenues in 2018 and 2019.
ShutterstockGlobal VP, Product, (Marketplace, Search, Mobile and Artist Teams)
Dec. 2014 - Feb. 2016Greater New York City Area• Oversaw product for creator marketplace of 1m DAUs, 1m+ creator community
• Machine learning tools drove 15%+ in search success (conversion) leveraging visual facet search: http://goo.gl/O1Var6
• Responsible for global search and discovery success, customer retention, mobile app and creator products
• 6 teams (UX, Pr, Data, Eng.) in 4 countries; 50+ total team size
• 10%+ increase in subscriptions) through funnel optimization
• 20%+ avg. increase in mobile app adoption, • 10% avg. decrease time to submit content
• Led all UX and competitive research; beta product programs At Shutterstock, I was responsible for leading multiple product teams within our eCommerce marketplace, including the overall search and discovery experience for images, footage, music, mobile applications as well as the creator community. I led multiple teams in my functional area (including product directors, designers, business analysts, engineers) and provided career track mentorship and team management for my product team. Links: Visual Discovery: http://shutr.bz/2auf1sT
Contributor: http://submit.shutterstock.com/
Video: http://shutterstock.com/video Mobile: https://submit.shutterstock.com/app Shutterstock is a leading provider of digital content licensing, operating in more than 150 countries and 20 languages. Founded in 2003, and headquartered in the Empire State Building in New York City, Shutterstock connects creative business professionals with the highest-quality content from thousands of contributors around the world. (NYSE:SSTK)
SpringboxDirector of eCommerce Product, Strategy & Analytics
Aug. 2013 - Nov. 2014Austin, Texas Area• Established 6 person product team for optimization, data measurement and planning
• Clients included Dell, McAfee, Paypal, and UT Austin
• Set, measured and met MoM/YoY client KPIs: engagement, lead generation, activation, conversion • Led development of proprietary agency API, data platform and web applications Springbox is an award-winning digital agency specializing in digital strategy, marketing, user experience, and social media. Clients include Dell, McAfee, Paypal, and UT Austin.
CHNL, Inc.Director of Product and UX
Apr. 2012 - Aug. 2013CaliforniaAt CHNL, I was a senior consultant for their initial startup launch, leading product strategy for a SaaS content discovery platform. My work included product & user experience leadership, holistic interaction design and mobile app design.
GivegoodsFounder / Product (Startup)
Jan. 2011 - Mar. 2013Alameda, CAGivegoods is a Fast Company award-winning startup that allows donors to earn community rewards when they give to charity. By enabling charities to offer rewards from local businesses in exchange for donations, Givegoods provides value and opportunity to local communities. As CEO and Founder of Givegoods, I was responsible for product, investment and business development.
ReverbNationProduct Director, Artist Platform (Ticketing, Reporting, Sales)
Nov. 2010 - Apr. 2012Led revamp of artist platform, including Direct-to-fan ticket sales, reporting tools and music publishing solutions.
MyspaceLead, New Artist Tools & Platform (Contract)
Mar. 2010 - Nov. 2010At MySpace, I directed interaction design and helped guide product definition for a brand new suite of tools focused on supporting the needs of Myspace musicians and other content creators. My work included definition and design of content and event management systems, email marketing and content publishing tools, as well as a comprehensive set of analytics and reporting tools. I worked directly with the product team to define musician/creator use cases, feature versions, and the larger product roadmap. I was also part of the core team to meet with potential strategic partners across the US, vetting contracts and directing 3rd party development work.
Topspin MediaSenior Product Manager
Jan. 2008 - Mar. 2010I was the principal interaction designer for Topspin’s music-marketing platform, a plug-and-play SaaS for content marketing, CRM, email and viral marketing, direct advertising and analytics reporting. In addition to design, I was also a PM on their product management team. I was a core contributor to Topspin’s product roadmap, the chief owner for all technical wireframes and specs, and a feature team lead for our engineering team. In this role, I was often involved in rapid prototyping, as well as the direction of all user research interviews and usability testing.
Online Documents, Inc.Product Manager
Jan. 2005 - Jun. 2007Responsible for execution and planning of corporate product marketing for Online Documents, a leader in electronic document management for the mortgage banking industry.
Image MediaWeb Designer
Nov. 2001 - Mar. 2003Interaction and visual design for Portland-based web advertising agency
Dreamtech
California, United States
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