Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Tourism TasmaniaBrand Manager & Project Lead - The Off Season
Jan. 2023 - Jul. 2023Hobart, Tasmania, AustraliaTourism Tasmania's role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania. Senior role combining strategy, public relations, brand management, digital marketing, campaign stewardship and budgetary responsibility of the Effie Award-winning Off Season campaign across the Tourism Tasmania agency. => Traditional and non-traditional PR, as well as new content partnerships with Rolling Stone Australia (digital and print), Acast podcasts and RACT Journeys magazine. => Executed an integrated interstate and intrastate Off Season campaign that resulted in increased awareness of Tasmania as a desirable destination during the cooler months of the year. Successful stakeholder engagement across the agency and with the agency village for excellent strategic results and working relationships, as well as working with industry operators to promote their Off Season-exclusive offers.
Tennis AustraliaMarketing & Communication Lead - Tasmania
Nov. 2022 - Apr. 2025Hobart, Tasmania, AustraliaTennis Tasmania is a member association of Tennis Australia with over 45 tennis clubs and associations across Tasmania and three international tournaments, including the Australian Open lead-in WTA250 Hobart International. => Strategic development and tactical implementation of integrated participation and Hobart International tournament campaigns within a fast-paced environment, to maximise public awareness, fan engagement and drive demand. =>Publicity, player appearances, paid media, innovative activations, earned media opportunities, owned media channels (EDMs, web, social), strategic media, brand partnership development and brand management. => 17% increase in fan attendance at the Hobart International 2024 - the most successful Hobart International in the tournament's 29 year history.
Queensland University of TechnologyManager, International Student Recruitment & Communication
Jan. 2017 - Jun. 2021BrisbaneRanked among the top 13% of universities globally, QUT has approximately 50,000 students and the diversity of international students is a high priority for the university. This senior role combined strategy, communication, digital marketing, brand, operational, budgetary, reporting and insights responsibilities, as well as leading QUT International's marketing and digital communications team - which grew from two full-time staff to 8. Delivered MarComms solutions for priority international markets in a fast-paced environment requiring quality lead generation growth, nurturing and conversion, whilst also driving operational efficiencies. => End-to-end ownership of the QUT International corporate brand and marketing and communications strategy and execution across all channels for 13 priority markets. Introduced annual plan, optimisation, reporting, recommendations and implemented new and successful SEM and Facebook campaigns. => Innovated digital marketing automation, digital engagement, digital content, publications and promotional material for effective recruitment activities with a key focus on quality lead generation, scoring, enquiry management, nurturing, conversion and re-engagement across the international
student journey lifecycle. => Managed the successful in-housing of international enquiry management on-schedule and remotely from Tasmania with team located in Brisbane, requiring successful internal and external communication and negotiations for solution delivery within a short timeframe. => Target audience personas developed for greater content personalisation and industry-leading
dynamic digital nurture programs => Managed the end-to-end implementation of first integrated digital course guide => Awarded Vice-Chancellor’s Performance Award for having outstanding team performance.
Powered by Sarah CannFounder
Nov. 2016GlobalPowered by Sarah Cann is a high-level marketing consultancy dedicated to helping successful entrepreneurs scale their businesses with sophisticated, strategic marketing solutions. With a tailored approach that blends expertise, precision, and execution, the firm delivers measurable results without compromising quality or authenticity.
TravelCanada / USA
Jan. 2016 - Dec. 2016
Queensland University of TechnologyCommunications & Engagement Officer
Dec. 2012 - Mar. 2013Gardens Point
Queensland University of TechnologyMarketing Consultant
Oct. 2011 - Dec. 2015
St Vincent de Paul Society QLDState eCommunications Coordinator
Aug. 2010 - Nov. 2011South Brisbane
Parkin PR & MarketingPublic Relations Coordinator
Nov. 2009 - May. 2010McDowall, Brisbane
Europe/United KingdomTravel
Aug. 2009 - Oct. 2009Europe/United Kingdom
Queensland Performing Arts CentreCorporate Development Manager
Sep. 2008 - Jul. 2009South Brisbane
Southport Yacht ClubMarketing Lead
May. 2006 - Aug. 2008Main Beach, Gold Coast
Intch is a Professional Networking App for the Future of WorkSee more people like Sarah on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501187 people
15
Business Owner
16
Consultant
15
CEO & Founder @ Dena Patton coaching and training
134437 people
17
Founder & CEO @ Empty Space Inc
15
Co-Founder @ Clarion Global
16
Hospitality Consultant @ Ricardo Skipsey Ribbing