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Work Background
Lead Management Brazil
PhilipsLead Management Brazil
Feb. 2022Panamá, PanamáLead the strategic planning and execution of cross-functional initiatives that drive lead acquisition, conversion, and operational efficiency across LATAM. Champion collaboration between regional teams and global stakeholders to ensure alignment with business priorities and client satisfaction. Operated under Lean strategy, integrating performance tools and cross-team visibility through data. - Designed and scaled event ROI model, boosting sales and adopted globally - Improved digital lead conversion by aligning 5 regional teams. - Launched teleprospecting in Brazil, reducing response time by 75% and tripling opportunities - Represented LATAM in global Philips initiative, increasing regional participation by 30% - Acted as regional liaison, tracking KPIs and driving execution aligned with strategic targets. Monitored KPIs via QlikSense E2E Dashboards and Salesforce, applying Lean principles to identify efficiencies and scale best practices.
Freelance
Chispa Femenina S.A.Freelance
Nov. 2015PanamáSuccessfully transformed an additional revenue stream into the primary source over three years by optimizing sales strategies, leveraging market insights, and driving customer retention through trust and continuous development. Key Responsibilities & Achievements: -Team Leadership & Development: Led and motivated a team of 4 sales representatives, designing incentive programs and delivering strategic training to boost performance. -Commercial Strategy & Market Analysis: Conducted comprehensive market research to identify trends and consumer needs, implementing initiatives that increased profitability and enhanced customer experience. -Performance Analytics & KPI Management: Developed and monitored KPIs related to costs, ROI, sales-to-expense ratios, and budgeting, enabling data-driven decisions and operational efficiency. -Financial & Supplier Management: Managed accounts payable and receivable, strengthening supplier and client relationships to ensure financial stability and seamless business operations.
Senior Customer Support Analyst
Caterpillar Inc.Senior Customer Support Analyst
Jun. 2014 - Feb. 2018PanamaManaged end-to-end HR process migration from Brazil to Panama, ensuring operational continuity and efficiency across the region. Worked under Six Sigma Yellow Belt framework, aligning with global performance standards. Key Achievements: Migrated HR processes using PeopleSoft 9.2 and Peregrine, achieving 98% precision and surpassing SLA targets. Coordinated with global teams to optimize compensation, benefits, and reorganizations under corporate strategies. Led automation initiatives to streamline workflows and enhance service response times.
Administrative Assistant and Purchasing  Manager
PanalpinaAdministrative Assistant and Purchasing Manager
Apr. 2013 - Dec. 2013Ojo de aguaManaged end-to-end procurement operations and provided executive support to the CEO, ensuring operational efficiency and cost control. Key Responsibilities & Achievements: - Procurement Management: Oversaw supply procurement, order tracking, and record-keeping. Conducted supplier evaluations, negotiated contracts, and optimized cost structures to align with budget and operational goals. - Financial Oversight: Monitored procurement expenses and collaborated with finance to ensure cost control and budget compliance. - Executive Support: Managed CEO’s calendar, expense reports, and budget oversight, ensuring smooth day-to-day operations. - Travel Coordination: Organized business travel logistics, including airfare and accommodation arrangements. - Team Supervision: Supervised one employee, overseeing procurement and administrative activities.
Human Resourses Analyst Junior
Odebrecht PanamáHuman Resourses Analyst Junior
Feb. 2010 - Dec. 2012PanamáLed full-cycle talent management and HR operations, driving process improvements and stakeholder engagement for large-scale projects. Key Responsibilities & Achievements: - Talent Acquisition & Onboarding: Managed recruitment, selection, onboarding, and payroll processes, ensuring seamless employee experience. - Employee Relations: Served as the primary contact for employee inquiries on benefits and payroll, fostering trust and timely resolution. - Project Leadership: Promoted to lead the Panama Metro Project, overseeing job profile updates, HR process optimization, and KPI development. - Reporting & Compliance: Prepared and presented monthly reports on subcontracting and labor union issues, ensuring transparency and regulatory compliance.

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