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Work Background
Immersive BrandsDigital Lead
May. 2024 - May. 2025United KingdomAs a Digital Lead for Immersive Brands, I oversee all things digital, helping businesses grow and strengthen their online presence. My role involves analysing businesses from a digital perspective, developing marketing and growth strategies, and ensuring their brands and services are effectively communicated. I work closely with Graphic Designers, Motion and Interactive Designers and UX/UI Designers.
I primarily use inbound marketing strategies, which involve writing articles and blogs for businesses while focusing on reviewing and implementing SEO best practices.
A big part of my work includes managing and growing social media accounts, running paid ads on social platforms and Google, building and optimising Google Business profiles, and handling email marketing campaigns, such as newsletters and promotional offers. I also collaborate closely with designers, guiding them through the digital process and ensuring they deliver the right assets for marketing needs.
FreelanceGraphic and Information Designer
Sep. 2022Helping startups and small businesses define and elevate their brand identities. Dedicated to empowering businesses to stand out in the crowded marketplace through distinctive and impactful branding. Developing comprehensive brand strategies—I work closely with clients to understand the services they offer and their target audiences, ensuring that every piece of content designed and published aligns with their business objectives. I specialise in logo and brand creation, I've a knack for detail—very strong in layout design, typography and illustrations. Designing for social media with the ability to communicate brands effectively is my day-to-day. I offer social media optimisation (SMO) with a focus on social presence and potential growth of brands on the digital space. I take satisfaction in communicating raw sets of data to impatient audiences successfully.
Medicines and Healthcare products Regulatory AgencyDigital Content Designer
Feb. 2018 - Feb. 2023London, Greater London, United KingdomEffectively created, delivered and managed visual and written communications to various audiences, with impact, on a daily basis to help grow and firmly establish the MHRA's brand as a trusted authority of regulation. Closely monitored content that went out - from conception to delivery of communications. Used Adobe Creative Suite applications for my day-to-day work. Illustrator for vector-based graphics - including infographics, icons, drawings and graphical elements for both screen and print-based communications. Photoshop for screen-based design - namely an effective tool for creating social media and web assets. After Effects for animated graphics in videos and gifs. And Premiere Pro for creating/editing video content. Gained experience in creating content for social media - making me familiar with the latest trends and types of assets used in campaigns for maximum engagement with current audiences. Created assets for social media daily - the likes of medicines/medical devices recalls/alerts, information for public/patients and healthcare professionals, as well as more strategic, proactive content for regular medicines and medical products-related campaigns. As part of creating and contributing to communication plans, I was involved at the strategising of delivering content when campaigning to stakeholders and various target audiences. Regularly created, published and managed web content for Government pages using Markdown. Utilised Google Analytics to evaluate data on published web and social media content to improve future content with insight-led design. The maintenance of branding throughout the organisation - including colours, logo usage, comms templates and regularly reviewing the brand in-voice within written content. This extended to other channels of marketing including email design and agency blog posts.
Ebrahim CollegeGraphic Designer and Marketer
Apr. 2014 - Jan. 2018London, United KingdomVisual design of communications, internal as well as external. Being able to market our products—courses and services—myself, as the designer, turned out to be a great added benefit for the effectiveness of communications. I tailored messaging and general communications according to the strategy I helped create when designing the assets at the early stages. Email marketing (via Mailchimp) for courses and events—designed assets for responsive templates and also translated for social media use, as I regularly created short videos, gifs and static graphics using Adobe applications. Generated plain call to actions and published relevant content at specifically targeted times for maximum engagement. I also contributed to collecting video and photo content for newsletters and social media collateral. These were regularly used in promotional material that I also designed.
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