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Work Background
Layton ConstructionMarketing & Communications Director
Oct. 2022 - Oct. 2025Nashville, TennesseeLead a team of individuals across proposal, marketing data, and public relations/event planning teams nationally to develop & execute strategic communications efforts across multiple market sectors for the company. Our department focuses and implements efforts on a Marketing360 concept that provides a full marketing impact on the sales life cycle in order to sustain client and market growth by delivering differentiated value to our audiences.
Layton ConstructionSenior Marketing Manager
Mar. 2020 - Oct. 2022Nashville, Tennessee, United StatesManage proposal development process from RFP to contract award for two national strategic business groups as well as the Southeast and Denver offices. With a team of five direct reports, I lead the development and review of proposal strategies and themes; conducting team reviews, including internal/external evaluation of the technical, management, past performance and overall proposal approaches, as well as lead the interview process including coaching and presentation development. Additional responsibilities include acting as a strategic communications and liaison - bridging our proposal and communications/digital/PR teams; and oversight for internal department initiatives including digital asset management platform buildout and inter-department needs, with two additional direct reports and internal committees.
Layton ConstructionStrategic Businesss Unit Marketing & Communications Manager
Jun. 2019 - Feb. 2020Greater Nashville Area, TNLeader of all marketing and communications efforts for $1B healthcare strategic business unit, as well as Northern California and Nashville/Southeastern markets. It is my responsibility to research, create, and execute annual marketing and communications plans for the three strategic business units and develop executive communications campaigns including thought leadership activities, account based marketing, media and industry analyst interviews, and speaking opportunities.
Layton ConstructionProposal Manager
Feb. 2018 - Jun. 2019Nashville, TennesseeManaged proposal development process from RFP to contract award for healthcare, Nashville and Denver business units resulting in more than $1B in contract wins each year. This included leading the development and review of proposal strategies and themes; conducting team reviews, including internal/external evaluation of the technical, management, past performance and overall proposal approaches, with senior management sign-off; and leading interview process including coaching and presentation development.
JE Dunn ConstructionSenior Marketing Specialist
Jan. 2014 - Nov. 2017Greater Nashville AreaI held the sole marketing role at JE Dunn’s Nashville office since the position’s inception. During this time, the office grew to become Nashville’s largest general contractor. Lead marketing pursuit strategy from inception to completion. Included development, preparation, and execution of written and graphic responses to requests for proposals, as well as project interview and presentation coaching. Planning Chair for Hammer Down 1K/5K/10K Race benefiting Our Kids that donated $180,000 in the three years as event chair. This included: directing logistics, messaging, promotions, and sponsorships; creating and designing all graphic, marketing, and public relations material including print, media, website, branding identity, and promotional items; developing content and updates to event website and social media pages. Composed compelling content for corporate communications team on events, projects, and media relations efforts. In addition, I supported the corporate communications team on writing pitches, press releases, and Nashville media outreach.
K Strategies GroupCommunications & Diversity Manager
Jan. 2011 - Oct. 2013Managed multiple communications initiatives and diversity programs for large public construction projects in the Dallas/Fort Worth metroplex. Experience includes: Developing and maintaining content for quarterly and bi-annual newsletters, diversity reports, and email distributions for event and community outreach, networkers and contract opportunities. Develop, plan and execute various events including regional conferences, quarterly luncheons, and business outreach opportunity networkers. Acting as community liaison between owner and construction manager to small business owners and minority- and women-owned business community. Develop and maintain Diversity Compliance Programs including monthly audits, tracking payments, client site visits and other aspects in compliance reporting per owner's standards and federal regulations. Chosen for high priority initiatives including business development and proposals.
Layton ConstructionDirector of Marketing & Communications
Nashville, Tennessee
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