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Work Background
MONSOON BRANDS LTDHead of Marketing and Media
Feb. 2024 - Oct. 2025London Area, United Kingdom
MONSOON BRANDS LTDHead of Content, Social + PR
May. 2022 - May. 2024London, England, United KingdomMonsoon Brands Limited: Head of Content, Social, PR (Ladies, Children, Bazaar)
June 2022 - Present
Leading the team responsible for content planning and creation (email, web, SEO, paid), copywriting, organic social media, PR coverage (editorial, advertorial), events, and influencers / gifting. Led the strategic planning for Monsoon turning 50 in 2023 across content and social, PR and events, influencer engagement and gifting. Landed new exposure for Monsoon, in the shape of editorial features in media outlets including The Observer, Vogue, YOU/Daily Mail, Sheerluxe, Buzzfeed, The Telegraph.
Led the execution of PR events and a launch party for Monsoon Vintage - a pop-up on Portobello for the 50th. Strategic lead across paid and organic social media content, working closely with Nest agency to level up and deliver strong creative that services and delivers through full funnel.
Cross-function creative support into digital, web, product and trade teams.
Managing PR agencies (consumer and trade) to brief campaigns and projects, increasing new product call-ins and landing Monsoon in media that never considered the brand before. Budget owner across PR, influence/gifting, trend-led social/digital content shoots and reactive boosted media work. Working closely with finance to forecast and estimate spend, engaging suppliers, tracking budgets and working with finance on monthly accruals, over/under spend and month end. Introduced a new and more commercially savvy editorial narrative for ecrm campaigns and consistently implementing this style when in prime pricing to exceed regular email trade numbers. Strategic and creative lead on trend-led reactive photoshoots, producing content in an agile way to feed social (organic and paid), emails, web updates and SEO and PPC.
Monsoon Brands LtdHead of Content, Social + PR
May. 2022 - May. 2024London, England, United KingdomMonsoon Brands Limited: Head of Content, Social, PR (Ladies, Children, Bazaar)
June 2022 - Present
Leading the team responsible for content planning and creation (email, web, SEO, paid), copywriting, organic social media, PR coverage (editorial, advertorial), events, and influencers / gifting. Led the strategic planning for Monsoon turning 50 in 2023 across content and social, PR and events, influencer engagement and gifting. Landed new exposure for Monsoon, in the shape of editorial features in media outlets including The Observer, Vogue, YOU/Daily Mail, Sheerluxe, Buzzfeed, The Telegraph.
Led the execution of PR events and a launch party for Monsoon Vintage - a pop-up on Portobello for the 50th. Strategic lead across paid and organic social media content, working closely with Nest agency to level up and deliver strong creative that services and delivers through full funnel.
Cross-function creative support into digital, web, product and trade teams.
Managing PR agencies (consumer and trade) to brief campaigns and projects, increasing new product call-ins and landing Monsoon in media that never considered the brand before. Budget owner across PR, influence/gifting, trend-led social/digital content shoots and reactive boosted media work. Working closely with finance to forecast and estimate spend, engaging suppliers, tracking budgets and working with finance on monthly accruals, over/under spend and month end. Introduced a new and more commercially savvy editorial narrative for ecrm campaigns and consistently implementing this style when in prime pricing to exceed regular email trade numbers. Strategic and creative lead on trend-led reactive photoshoots, producing content in an agile way to feed social (organic and paid), emails, web updates and SEO and PPC.
BBCHead Of Social - BBC Three
Sep. 2019 - Jun. 2022London, United KingdomLeading a multi-disciplined team in the creation and optimisation of BBC Three-branded and show-branded social accounts, reaching an audience of 8.5 million.
Recognition of the success of social media content output was a contributing factor in securing the transition of BBC Three from an avod/streaming channel to a linear concern. Lead the strategic direction and execution plan for all digital content to prepare the channel for its return to terrestrial television (launching February 1st 2022). Responsible for transforming the strategic direction of BBC Three in the social and digital content space in three key areas - publishing strategy and optimisation, visual look and feel, tone of voice - to take channels into double digit audience growth, beating competitors such as Hulu and Channel 4 in audience growth % and engagement. Led the content aspect of the Normal People campaign (drama) to achieve the highest BBC iPlayer viewer requests in BBC Three history. Developed and led content strategy for RuPaul’s Drag Race UK (entertainment), driving growth of show communities to over 1.2 million in 2 years and winning Broadcast Digital Award for ‘Best Digital Support For A Programme’, Season 1. Responsible for safety and welfare of contributors in the online and social space, authoring and delivering safety briefings in line with BBC security and governance guidelines. Championed the introduction of better learning, training and support for content producers and social media practitioners at BBC Three. Developed a new course with BBC Academy training experts for BBC Three social employees and social practitioners across the business to benefit from. Managing talent/agent relationships to deliver shoot briefs, social media strategies for talent on key shows, and livestream activity on Instagram and TikTok. Budget handling, commissioning artists and content creators. Work directly with social media platform partners to deliver creative innovation in social content.
SouthpawHead of Social Media
Jul. 2015 - Sep. 2019Tunbridge Wells
Mr. PresidentHead of Community & Platforms
Mar. 2014 - Aug. 2015Mr. President PartnershipHeading up platforms and community for Mr. President. Lots of innovation, creativity and new biz. BACARDÍ brands, Unilever, VW and more. Good times.
Naked CommunicationsSenior Community Manager
Apr. 2013 - Mar. 2014Farringdon, LondonBack at the helm after well over a year away. Senior CM at Naked London. Managing 10-strong team of exemplary CMs. Danone, Mars Petcare, Cadbury etc. Oversight, strategic thinking, copy/wordsmithery (as ever), the usual. Happy to be back :)
J. Walter Thompson London (JWT London)Senior Social Media Manager
Apr. 2012 - Apr. 2013JWT LondonSpecialising in community management at a senior level, multi-platform strategy for content and social, tone of voice work, writing and editing. Lucky to name previous projects with a roster of excellence including JWT, Poke, Work Club, HyperNaked, Made By Many, Blend and Rare Breed.
hypernakedSenior Community Manager/Editor
Apr. 2010 - Apr. 2012Working with the lovely team at hypernaked doing content and community strategy and implementation. Tonality, editorial planning, community development, tone of voice guidelines, editorial workshops and the like.
Poke LondonCopy writer/social media manager at Poke London
Sep. 2008 - May. 2010Launched, developed, wrote, edited and produced (etc!) Orange's brand blog, The Feed. Got stuck into community management, user engagement and content creation for Orange on Twitter, Facebook and YouTube. Part of the team responsible for the creative and strategy for Orange's social media offering. Some nice bits of ad hoc copywriting tit bits for Poke.
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