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Work Background
Regional Executive Business Manager
NokiaRegional Executive Business Manager
Mar. 2011 - Jun. 2013Managed the commercial cycle of Nokia devices (Sell-in, sell-through, and sell-out) with the assigned distributors in the market and the operators, developing consumer driven packages and promoting nation-wide through joint marketing effort.
Commercial Head
Halwani Brothers حلواني اخوانCommercial Head
Dec. 2009 - Feb. 2011Jeddah, Saudi Arabia
Country General Manager
Reckitt BenckiserCountry General Manager
Jan. 2008 - Sep. 2009Dubai, United Arab EmiratesManaging 3 countries with a team of sales managers based in assigned geographies.To lead the marketing and sales strategy for the relevant market, enabling RB to execute business growth plans and be capable of delivering the planned net revenue, Gross Margin, Net Working Capital and 4Ps (product, Placement, Price , Promotion) improvements on a consistent basis.
National Key Accuont Manager
Reckitt BenckiserNational Key Accuont Manager
May. 2005 - Jan. 2008Jeddah, Saudi ArabiNational Key Account Sales Manager for FMCG
Sr. Consultant
nextmoveSr. Consultant
Jun. 2004 - Apr. 2005Jeddah, Saudi ArabiaHalwani Bros.: Change management project. Program Name: Revival program (Strategic Direction, Change management, and implementation) Duration:400 days Key Milestones: - Organizational restructuring - Production rationalization: eliminated poor performing/non promising SKUs, overall improved product profitability and production efficiency. - Increased sales by 45% through developing and implementing distribution branch model "Riyadh" and rolled-out same business model to other branches. - Developed SOPs for sales and marketing functions.
Category Brand Manager
Saudi Goody Products Marketing CompanyCategory Brand Manager
Oct. 2002 - Apr. 2004Jeddah, Saudi Arabia
Assistant Brand Manager
Saudi Goody Products Marketing CompanyAssistant Brand Manager
Apr. 2001 - Sep. 2002Saudi ArabiaBrand and product management
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