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Work Background
UntitledCo-Founder, Principal
Jan. 2025Chicago, Illinois, United StatesUntitled is a strategic creative studio that transforms brands through meaningful design, authentic storytelling, and purposeful innovation. We embrace the power of undefined possiblity to help brands discover what they can truly become.
UntitledPartner, Managing Director, Marketing Communications
Jan. 2021Chicago, Illinois, United StatesBuilt and managed marketing partnerships with non-profits to boost donor and volunteer engagement. Launched a second start-up serving corporations, generating $500K in sales growth. Delivered brand strategy, UX, web design, and creative development using design thinking for fast, iterative solutions that improved client outcomes. • Created a portfolio of over $1M in revenue sales with clients. • Expanded the business to work with for-profit clients, including the Fontainebleau Las Vegas. Constructed a chatbot for the resort built to increase on-premise spend keeping guests on the property. • Executed UX design, creative, and development of a new website for Illinois Solar for All to improve user flow for potential participants in underserved communities to potentially add solar to their energy mix.
Maryland Institute College of ArtAdjunct Instructor
Jan. 2021On a part-time basis, serves as an Instructor for Marketing and Social Media (MBAD 5605), a graduate-level course for students working toward a Master's in Professional Studies in the Business of Art and Design. • Crafted lectures, quizzes, and assignments for the seven-week course toward the goal of empowering students with the tools to market their small businesses through Social Media. • Mastered the Learning Management System, Canvas, to facilitate all class activities and communications.
Mango ConsultingPartner, Managing Director, Marketing Communications
Jan. 2021Chicago, Illinois, United StatesProviding strategic marketing communication consulting services focused on the needs of mission-inspired organizations and purpose driven businesses, including brand development, digital and social media marketing, creative services, content marketing, SEO, media and public relations, and stakeholder engagement.
ICF NextPartner, Client Solutions and VP Group Account Director
Nov. 2017 - Mar. 2020Chicago, ILDeveloped new customer experience solutions for key clients and C-suite executives including ICF Next’s first content studio to support Wiley. Achieved client growth through collaboration, assessment of resources, capabilities, and in-depth understanding of the customer and the competitive landscape. Identified and nurtured creative inputs, integrated solutions with a unique vision, and ensured flawless delivery of products and services. Realized over $5M in organic revenue. • Established a collaborative relationship with key client, Wiley Education Services. Contributed to accelerated revenue growth by instilling trust and winning new business. Started with a $30K SEO project and concluded with an $7M portfolio encompassing marketing services for 250+ academic programs and 40+ education partners. • Recruited talent and mentored and built cross-functional teams to manage large-scale projects while keeping track of quality and guiding operational and creative processes. Oversaw a team of 35+ in content marketing, SEO, public relations, analytics, and strategic management and a team of 20+ in brand and media divisions. • Achieved a 7-to-1 return on ad spend in the first quarter of a new partnership with Ownable, a distinctive increase from a prior average of 4-to-1. Resulted in 60% sales revenue realized on social platforms.
R/GAAccount Director
Nov. 2013 - Oct. 2017Greater Chicago AreaConsulted with C-suite executives to develop unique products and creative solutions that enhanced the customer experience. Led multiple campaigns and ensured consistent profitability and strategic growth across divisions. Improved processes, strengthened client and team relationships, and controlled costs. • Developed the social media strategy that increased brand recognition and customer engagement for the Constellation Brands Beer Division (CBBD). Achieved number one status for the CBBD Corona product on social media platforms for two consecutive years through a summer sales blitz campaign. • Led the digital media, strategy team in developing the campaign for The Cosmopolitan of Las Vegas. Within one year, the campaign returned a 20% increase in room bookings and nearly 30% increases in the following year. • Increased account billings from an initial $1M in year 1 to triple-growth of $3M in year 2.
Ogilvy & MatherAccount Director
May. 2011 - Jul. 2013Greater Chicago AreaDirected account activities for SC Johnson Home Cleaning brands, including Scrubbing Bubbles, Drano, and Kiwi. Acted as strategic lead for the IMC planning and development team. Implemented a wide-range of consumer-focused client solutions through traditional, digital, social, national promotions, and shopper marketing tactics. Achieved revenue growth while growing the portfolio to include additional products and delivered fresh, innovative approaches. • Oversaw re-launch of Scrubbing Bubbles characters in collaboration with renowned animator J.J. Sedelmaier, enlivening the brand narrative, introducing new characters, and increasing sales by 10%. • Led CDW marketing and advertising efforts for Medium/Large Business, Healthcare, and Government. Promoted and actualized goals and objectives through print, TV, direct, and digital channels mediums.
DraftfcbDigital Account Director
Sep. 2009 - May. 2011Greater Chicago AreaTwo noteworthy accounts served during this timeframe were State Farm and MilkPEP. • For State Farm the digital strategic development was delivered with a multi-media, six-person team. Oversaw a $40M media budget of email marketing, sports sponsorship, and mobile CRM programs. Led a mobile click-to-call sales strategy that returned a 20% increase plus a conversion rate of direct response traffic to the State Farm call center. Collaborated in the development of online advertising message testing and optimization procedures and improved customer acquisition conversion by 45% in 2010. • For MilkPEP, set up goal-setting and data analytics processes to measure return on online programs. Created a weighted schema to evaluate digital sales impacts and delivered original solutions for Body by Milk and Milk Mustache campaigns. Launched MilkPEP's first mobile campaign, Refuel, promoting chocolate milk as a post-workout beverage which yielded an increase in online references from 250 per month to over 2,000.
Tribal DDBAccount Supervisor
Jun. 2007 - Aug. 2009Chicago, Illinois, United StatesServed as account lead for Wrigley's confection brands including Doublemint, Juicy Fruit, Orbit, Extra, Lifesavers, and Altoids. Managed the award-winning digital advertising development, planning, and execution for State Farm's Young Adult and Sports sponsorships, with efforts driving a 15% increase in online quotes in 2008. • Led the 2010 planning cycle for all supported Wrigley brands. Launched the first programs for the Hispanic target market and the national digital campaign for Wrigley's Orbit Mist product line. • Partnered with Omnicom agencies to develop the "Now What" campaign, winning a Gold Effie in 2008. Helped create State Farm's "I'm There" campaign resulting in an 18% increase in policy purchases that year. • As Team Leader for the Home Depot email initiative, created the strategy that realized a 35% revenue increase and won an additional 20% in incremental revenue beyond the original scope.
Tribal DDBSenior Account Manager
Sep. 2006 - Jun. 2007Digital Marketing – Emerson, business-to-business
• Strategic digital consultant for Emerson’s global marketing efforts online, serving corporate and the various sub-brands as part of the Emerson brand network
• Secured site development work for the redesign of Emerson’s global website: emerson.com
• Led the discovery, design and development phases of the emerson.com redesign
Tribal DDBAccount Manager
Jul. 2005 - Sep. 2006Digital Marketing – JCPenney, online retail • Managed the day-to-day responsibilities for the Back-to-School microsite, driving a 14% increase in online sales during the 2006 fall drive time
• Oversaw development of the online entertainment and donation hub with partner AOL Music for JCPenney JAM – A Concert for America’s Kids Email Marketing – The Home Depot, online retail • Team leader for homedepot.com email program, driving a 35% increase in revenue above plan for 2005
• Secured an additional 20% in incremental revenue beyond 2005 scope of work
• Drafted and implemented the email segmentation strategy for the 2006 program
• Provided integrated solutions with the DDB direct mail team for The Home Depot’s Installation Service and Contractor Service programs
• Produced weekly results for Client partner, delivering strategic and tactical recommendations
• Assisted in the exploration and strategic development for the redesign of JCPenney’s corporate site: JCPenney.net
Wunderman ChicagoSenior Account Executive
Dec. 2002 - Jul. 2005Digital and Direct Marketing – Microsoft Windows Embedded, business-to-business • Managed the Windows Embedded global online awareness campaign, resulting in an overall click-through rate of 0.51% – 0.3% above the b2b industry average
• Worked with local Agency and Client partners in Europe and Asia to produce and translate localized creative
• Established internal processes for international production, deployment and tracking of online ad unit creative
• Assisted with the Windows Embedded direct mail campaign, generating a response rate over 8% Digital Marketing – sears.com, Sears, Roebuck and Co., online retail • Supervised the sears.com email program, achieving a revenue increase of 45% in 2003, and 40% in 2004
• Developed the marketing strategy for the 2004 email program, successfully providing relevant messaging to customer segments and increasing click-through rates and conversion
• Primary lead for launch of a new category within sears.com site
The Tire RackAssistant Media Buyer/Planner
Jul. 2002 - Dec. 2002Digital Marketing – tirerack.com, online industry leader in tire and wheel sales
• Optimized search campaigns, growing the 2002 search business by 30% over previous year
• Planned online campaigns and negotiated media buys with Yahoo!, MSN, AOL and other media partners
• Managed the affiliate advertising program, providing support for over 1,500 affiliate partners
• Managed the affiliate advertising program providing support for over 1,500 affiliate partners
Bandy Carroll HelligeAccount Manager
Aug. 2001 - May. 2002Public Relations – McDonalds Corporation, quick-service restaurant
• Developed and implemented PR programs to boost McDonald’s image as an outstanding employer, quick-service restaurant and corporate citizen
• Achieved a 5-to-1 return on investment in the fourth quarter of 2001, and 8-to-1 in the first quarter of 2002
• Planned and executed fund raisers for the Ronald McDonald Family Rooms in Fort Wayne and South Bend, raising over $125,000 to support operating costs
University of Notre DameResearch Assistant
Sep. 1999 - Jul. 2000• Co-authored two articles published in the American Journal of Astrophysics and for the 2001 International Cosmic Ray Conference
• Analyzed and interpreted cosmic ray data using proportional wire chamber technology
• Performed diagnostic testing and repairs for Project GRAND (Gamma Ray Astrophysics at the University of Notre Dame)
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