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Work Background
Conzia GmbHSocial Media Creator
Dec. 2022 - Feb. 2023Berlin, GermanyCreating social media content for Shopify and Amazon FBA dropshipping service agency
Calling BeautySocial Media and Community Strategy Consultant
Jan. 2022 - Aug. 2025Grew Calling’s TikTok presence from 5K to 40K+ through viral, purpose-led content and trend-sensitive strategy. Helped position Calling as a standout indie brand through community-focused campaigns and storytelling that converts Manage creator/influencer partnerships—from briefing and casting to content direction and relationship nurturing Co-led strategy and execution of IRL community activations and pop-ups in London and NYC to deepen brand connection offline Work closely with the founder to shape a distinct brand voice, support new product launches, and foster a loyal, values-aligned community Instrumental in achieving major industry recognition, including: 🏆 Milestones: Finalist for Best New Lip Product and Best Indie Brand – Pure Beauty Global Awards 2025 Selected for the CEW Mentorship Programme (2025) – Mentored by Margaret Mitchell of Space NK Finalist – The Beauty Accelerator by The Red Tree x SFC Capital (Feb 2024) Finalist for Best New Moisturiser – Pure Beauty Global Awards 2024 (Face Fog) Winner – Best New Beauty Brand – Pure Beauty Awards 2023, recognised for TikTok-driven growth and authentic community building
InstagramContent Creator
Mar. 2021
Penguin Random House UKGraphic Designer
Aug. 2019 - Sep. 2019London, England, United KingdomI was awarded 1st place for my reimagined children’s book cover design, at the Penguin Random House UK wide student design contest. With over 2000 applicants, I was 1 of 10 shortlisted students in the children’s category. As a winner, I received a work placement at Penguin Random House, and a £1000 cash prize.
Black Sheep RestaurantsGraphic Designer
Jul. 2018 - Aug. 2018Hong Kong SAR
G.O.D. - GOODS OF DESIREGraphic Designer
Jun. 2017 - Jul. 2017Hong KongI created the iconic 'Dim Sum Table’ design for Goods Of Desire, Hong Kong. The sold out design has been produced into a variety of different homeware products for the popular Hong Kong lifestyle and design store G.O.D.
The Artworks Illustration AgencyArt Intern
Aug. 2016 - Aug. 2016London
PURDY HICKS GALLERY LIMITEDGallery Intern
Jul. 2016 - Jul. 2016London, England, United Kingdom
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