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Work Background
Jenna CulottiOwner
Oct. 2022Los Angeles, California, United StatesSkills Landing page design | Email template design | Sales funnel configuration | Project/protocol development + management | Data analysis | Data management | Market research | Click rate optimization | Quality assurance | Account Management ✅ Manage, support, and increase value of multi-million dollar brand ERPs, CRMs, and overall email marketing operations encompassing content creation, funnel development, and analytic driven campaign optimization and A/B testing. ✅ Audit brands previous sales campaigns to repurpose content into educational blogs, campaigns, and social posts for increased retargeted cross selling which streamlined content creation and decreased workload for designers and copywriters. ✅ Increase retention and cross selling with implementation of post purchase email drips. Cut costs for clients by designing proprietary digital products including sales pages, digital product, and checkout functionality to remove third party hosting from techstack. ✅ Consult and migrate brands to new ERPs based on scaling operation goals and internal team’s bandwidth/skill. Saving resources and enabling reallocation of time and budget. ✅ Develop and manage email drip sequences based on nuanced user behavior and developing analytical reports to suggest optimization of user experience, increasing brand engagement. ✅ Develop and manage email marketing automations based on customer behavior - i.e. welcome series, newsletter, lead magnet, post purchase, abandon cart, etc. ✅ Advising on and developing tech stacks for virtual events. Maximizing the brand’s ability to retain, segment, and retarget new audiences. ✅ Project development and management based on the client's operational capacity, empowering brands to reduce personnel costs and increase advertising budgets. ✅ Operational strategy and implementing automation procedures which decreased individual work loads, increased sales, and enabled allocation of prior resources to scaling projects.
The Billions InstituteMarketing Manager
Oct. 2020Claremont, California, United States
Zack ElectronicsOperations Manager
Aug. 2019 - Oct. 2020Duarte, CAMain Roles as Operations Manager: > Analyze web impressions, cost per clicks, and click through rates > Competitive pricing analysis to plan business strategy that effectively adjusts margins. > Configure and manage third party feeds submitting to Amazon, Walmart, and Newegg > Research coordinator for development projects. i.e. new software integrations and procedural changes > Optimize E-Commerce site with enriched SEO for increased click through and conversion rates. > Create and manage B2B Sales Campaigns executed by our inside sales team. > Seek out and maintain lucrative vendor relationships >Project manager for web development projects (i.e. price maintenance technology, email generator software, SEO/ item attribute audits). > Spearheaded migration from Magento 1 to Magento 2 > Design and produce marketing deliverables for manufactured products (i.e. landing pages, special pricing alerts, shipping print outs) > Attribute audits/updates to optimize product information (i.e. images, prices, descriptions) for over 100 different manufactures and vendors. Currently 34,000 skus). > SEO development for new products > Analyze sales data for site, third party platforms, and B2B customers > Manage Google Ad campaigns > Optimize products for shopping campaigns > Created and implemented work from home options for employees during COVID19 lockdown and best practice procedures for return to work. > Responsible for new-hire interview and on boarding process
Zack ElectronicsExecutive Account Manager
May. 2017 - Aug. 2019Duarte, CAAccount Manager • Supervise 100+ B2B and B2C inside sales accounts. • Generate bids, execute orders, shipment/ satisfaction follow ups. • Manage customer service inquires and assist online sales department with order follow up. My primary role as executive account manager is to facilitate inside sales and manage customer service via phone, email, and live chat. The purchasing responsibilities of this role requires that I maintain a close relationship with our vendors so I can effectively negotiate pricing and increase margins. On average, my sales account for one third of the company's monthly gross profit. Client's industries vary from Aerospace Engineering to Video & Audio Applications. Accounting • Process AP invoices. Confirm all shipments and manufacture drop-ships. Process day's close. • Administer monthly reconciliation and provide general assistance to controller. I am currently assisting our accounting department while the company goes through a hiring transition. Responsibilities in AR include invoicing, generating sales logs, and general bookkeeping duties for our Amazon, Walmart, Newegg, Sears, and Retail Webiste. AP responsibilities include entering check information and managing shipment charge backs on our freight accounts. SEO • Analyze website structure. Create actionable items for improvement. • Build brand authority on company website and google search. • Improve technical SEO attributes and optimize on-site content. My web responsibilities are to analyze and optimize our retail site. I work closely with our web development team to brainstorm and execute UX projects. I focus on our vendor's brands to establish authority, not only on our website, but also in the industries our products are marketed to. I assess technical SEO attributes; including title tag lengths, meta-descriptions, and keyword usage to optimize on-site content and increase web traffic.
CuptureDirector Of Business Development
Jul. 2016 - May. 2017City of IndustryOverarching goal was to operate as efficiently as possible while upholding the brand. My direct supervisor was the president of the company. Marketing • Increased seller ranking on third party retail sites by recruiting product reviews and enhancing customer service practices • Integrated market-research techniques to generate higher advertising ROIs • Co-created product designs. Managed all digital marketing. Spear-headed charity campaigns I managed all customer service practices and produced procedural email copy. Spearheaded social media campaigns on Facebook, Instagram, and our Blog. Acting as copy writer and art director, I learned professional product photography to execute. Constantly stayed up to date with marketing techniques and created a campaigns, scheduled production, produced photos and copy, posted to various platforms, and managed user interaction. Operations • Enabled company growth by slashing discrepancy costs and establishing company-wide protocol. Then Managed protocol. • Stabilized and enhanced company's business strategy. Manged warehouse and fostered our FBA account with Amazon Established hiring process, company procedures, and purchasing protocol. Created procedures for order fulfillment on multiple selling platforms, return policies, and inventory management. Minimized storage fees at Amazon without loosing sales from depleted inventory. Purchasing • Reworked purchasing procedures to implement cost-effective solutions while upholding the integrity of the brand. • Analyzed dynamic sales data to project quarterly sales. Coincided data to forecast production needs. Generated purchasing reports for the president. Accounted for fluctuation in quarterly sales. Projected production needs and scheduled deliveries, managing transit times from manufactures in China and Taiwan. Successfully stored no more than a rotating 3 month's supply of inventory at a time.
CuptureMarketing Manager
Jan. 2016 - May. 2017City of IndustryCupture is a new and growing e-commerce drinkware company. I was responsible for production timelines, content schedules, and the company's marketing budget. I also managed all photography and copy that was published to our website and social media. I also managed all copy relating to customer care including email campaigns, product review request, and templates to navigate customer complaints. I bridged our creative and sales team to consistently create opportunities that mattered to our customers. My main focus was to promote the company's brand and reach out to audiences that would help us grow.
LNPMarketing Director
Jul. 2015 - Sep. 2016Greater Los Angeles AreaLNP was a freelance project that centered on creating content and managing online presences for small business owners. The goal was to help over extended local businesses stay relevant to their communities as business evolved with internet accessibility. For example, generating reviews for yelp and developing google business pages. My job was to obtain clients, create/execute marketing strategies, and delegate work to the creatives I had on my team. General content we provided were blog posts, social media copy, info-graphics, photos, and videos. I assisted customers with content management by offering brand consultations, production schedules, generating social media calendars, and conducting SEO research to create optimized content.
The Coimbra Law FirmLegal Assistant
Sep. 2014 - Jun. 2015Glendora, CASEO content creation, client liaison, campaign advertising, marketing, legal document creation, legal filing, market research, legal research, accounting, secretary, office administration
Drago CentroMatradee
Apr. 2014 - Sep. 2014Los Angeles, CaliforniaClient liaison, reservations and seating, markerting, employee liaison, secretarial duties.
Century 21 MastersOffice Assistant
Jan. 2013 - Mar. 2014glendora, californiaI worked closely with everyone in the office on transactions to make the deals as organized and efficient as possible. This included intensive interaction with clients, other agents/agencies, and of course all the companies that provided services needed for a transaction. (I.e. Inspection and title companies) I also built and ran the social media platforms for the satellite office and worked to develop multiple marketing strategies. The satellite office I worked for was Mark and Al. They have won numerous awards including the San Gabriel Valley Tribune's best office and best agent award for 3 years in a row. www.markandal.com
WCS PermitsAccounting Clerk
Nov. 2011 - Dec. 2012San Dimas, CaliforniaDirectly worked with the company's controller on misc projects as well as in accounts receivable and accounts payable to help manage hundreds of clients. I inputted an average of two hundred invoices on a daily basis. I was also responsible for ordering supplies for our office of 25 people. This included everything from fax machines to toilet paper to coffee creamer.
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