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Work Background
BFFs Wine & Tell PodcastCo-Creator and Host
May. 2025BFFs Wine & Tell was born out of a simple truth:
The best conversations happen when youโre a glass (or two) deep with your best friend โ honest, messy, hilarious and healing. As co-creator and host, I develop and lead the production of this unfiltered podcast that brings bold storytelling, humor and real-life topics to the forefront. From ideation to hosting live events at venues like Mandala Club, Iโm involved in everything from scripting and guest curation to community engagement, brand partnerships and audience first social strategy. We launched on May 17 2025 with a sold-out live event, multi-platform content rollout and sponsors including delicate Wines and Ammakase. What I do:
โ Podcast hosting & scriptwriting
โ Live event planning & moderation
โ Brand & sponsor partnerships
โ Social/digital content strategy
โ Storytelling with purpose (and a bit of sass) Weโre now streaming on Spotify & YouTube โ follow us @bffswineandtell Spotify: https://open.spotify.com/show/6W5pH7zC53WuNaDPmYC8d3?si=j7FGk3M_QHaWjLmuAYaWPw Youtube: https://www.youtube.com/@bffswinentellpodcast
Mama on PaletteTreasurer
May. 2023 - May. 2025SingaporeMama on Palette is Singapore's first community for mothers who love arts. It was founded by Alice in 2018 after she became a new mother. Through her pregnancy experience, she discovered art as a tool to help her walk out of baby blues. Recognizing the healing power of art and with the hope to raise awareness towards mothersโ mental wellness, Alice started building Mama on Palette to gather mothers who love art. It provides all types of support to mothers who are passionate about arts, such as inspiring articles, artist features, art exhibitions, sharing sessions and workshops. Now with 1000 members and growing, Mama on Palette has collaborated with public libraries, NGOs and private institutions for a variety of art exhibitions and workshops featuring mother and women artists in Singapore. It was featured on Channel NewsAsia, The Straits Times, Lianhe Zaobao, Capital 958, Channel 8, and recognised as a leading Ground up Movement (GUM) by Singapore Kindness Movement in 2021.
KEYTEOChief Happiness Officer
May. 2020 - Mar. 2022Asia & EuropeMy role as a consultant at KeyTeo is to work closely with the HR team to organize happiness and wellness programs and counsel employees in physical and emotional distress where applicable. I also counsel employees to manage their health, keeping the numbers for medical leave absence low. I have organized retreats, events, community service for staff to achieve work life balance.
Tinted WatevaFounder
Jul. 2019SingaporeWe have already helped over 1,000 women and empowered them with tools to build their businesses. Connect with me at [email protected]
www.tintedwateva.com
Tinted WatevaCreative Director
Jul. 2019SingaporeIn addition, we provide business and marketing consulting on: increasing sales, establishing social media presence, PR features, event launches, etc. Connect with me at [email protected]
www.tintedwateva.com
Mums in Business AssociationGlobal Coordinator
Jun. 2019 - Jun. 2020SingaporeI run a group for ambitious and motivated women in business in Singapore that want to create a profitable business and live life in their own terms. My role included - Organising networking meetings
- Mentorship and strategic advise
- Connecting people to enable growth - Inviting speakers for the MIBA forum The main MIBA group on Facebook has over 50,000 members of women worldwide. We have about 400 members in Singapore currently and growing continuously
REDHILL.ASIAPublic Relations Lead
Mar. 2016 - Aug. 2016Boat quayPromote and manage public's view of person, organization, product or service; create media or consumer awareness; write press releases, talking points and speeches, create publicity campaigns, plan special event, run logistics and communicate with the media. Client servicing and lead role in strategic communication and selective conceptualisation:
- Haagen Dazs
- Jungle Ventures
- Mundipharma
- Rupini's
- Chimichanga
- Baliza
- McGill University Key marketing and communications liaison for clients' events. 50 over listings, articles, reviews, blog posts, social media mentions, mainstream media platforms for clients' market presence, event launches, product launches etc.
McGill UniversityLead Facilitator
Jan. 2016 - Dec. 2017While working in Redhill as a PR lead, I also helped to facilitate the running of the programme in which MBA students flew down from Canada to attend workshops/ talks/ seminars held by distinguished speakers. From Bombardier to SIA, P&G to Allianz etc
Dance EmbassyFounder
Nov. 2012SingaporeWeโve already helped companies like: ๐๐ฝ๐ฝ๐น๐ฒ, ๐ฃ๐ฎ๐๐ฝ๐ฎ๐น, ๐ฆ๐ถ๐ป๐ด๐ฎ๐ฝ๐ผ๐ฟ๐ฒ ๐๐ฟ๐ถ๐ฐ๐ธ๐ฒ๐ ๐๐น๐๐ฏ, ๐ญ๐ด๐ด๐ฌ, ๐๐ต๐ผ๐ผ ๐ง๐ฒ๐ฐ๐ธ ๐ฃ๐ต๐๐ฎ๐ ๐๐ผ๐๐ฝ๐ถ๐๐ฎ๐น, ๐๐ผ๐น๐ฑ๐บ๐ฎ๐ป ๐ฆ๐ฎ๐ฐ๐ต๐, ๐๐น๐น๐ถ๐ฎ๐ป๐, ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ผ๐ฝ๐๐ต๐ผ๐ฟ๐ป๐ฒ, ๐๐ฎ๐ฟ๐ฑ ๐ฅ๐ผ๐ฐ๐ธ ๐๐ผ๐๐ฒ๐น ๐ฆ๐ฒ๐ป๐๐ผ๐๐ฎ, ๐๐ผ๐ฐ๐ฎ ๐๐ผ๐น๐ฎ, ๐ฃ๐ฟ๐ผ๐ฐ๐๐ฒ๐ฟ & ๐๐ฎ๐บ๐ฏ๐น๐ฒ and many moreโฆ. Connect with me at [email protected]
www.danceembassy.com
Dance EmbassyCreative Director
Nov. 2012SingaporeIn addition, we offer customised and experiential classes and workshops. We have hosted over 1000 workshops in Singapore and globally in Paris, Malaysia, India, Bangladesh and many more. Connect with me at [email protected]
www.danceembassy.com
Singapore AirlinesCabin Crew
Mar. 2006 - Mar. 2008My responsibilities of cabin crew is to provide excellent customer service to passengers while ensuring their comfort and safety throughout the flight. We are trained to deal with security and emergency situations which may arise and can administer first aid to passengers. We also ensure that all emergency equipment is in working order prior to take off and that there are enough supplies. Also, help passengers to board the plane and give a demonstration of safety procedures and equipment. We strive to make the flying experience a pleasant one for the passengers and will serve refreshments and meals and sell gifts and duty-free items.
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