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Work Background
Associate Director of E-Commerce
Pattern®Associate Director of E-Commerce
Apr. 2025Dubai, United Arab EmiratesEnd to end eCommerce marketplace operations and strategies for Brands from various categories such as Sage Coffee Machines and Home Appliances Marshall Speakers and Headphones Elida Beauty Weiman Home Cleaning Solutions Leading eCommerce operations for Pattern's MENA business encompassing logistics, warehouse operations, compliance, international and local shipments
Sr. E-Commerce and Operations Manager
Pattern®Sr. E-Commerce and Operations Manager
Nov. 2021 - May. 2025Dubai, United Arab EmiratesCreating Market Launch strategies for consumer brands on ecommerce platforms Managing the content and merchandising teams to optimize product listings, brand store and product detail pages. Coordinating with the sales and commercials teams to optimize pricing for commercial viability Together the finance and accounts team, taking full ownership of brand level P&L’s Direct point of contact for the brand partners and responsible for reporting, promotional support and advertising budgets. Managing the Operations Team coordinating logistics, warehouse managerment and operations
Key Account Manager
AmazonKey Account Manager
Sep. 2020 - Oct. 2021Dubai, United Arab EmiratesRole: • Farming: Responsible for upselling Amazon programs and products to existing accounts + increasing selection & variety for the category • Liaising with Key Accounts to troubleshoot, increase their offers and products, help with fulfillment issues and help in revenue growth • Hunting: Prospecting, closing and onboarding new Accounts. Training them on Amazon systems and supporting their growth throughout the financial year. Key achievements: • Grew the product selection and spread by 90% from my portfolio of existing accounts on the platform helping generate an additional 150K USD in Q4 • Implemented a standard cost calculator throughout the origination for negation and onboarding of new accounts thereby reducing lead time by 50%
Account Manager
GrouponAccount Manager
May. 2016 - Aug. 2020Dubai, United Arab EmiratesRole: • Responsible for managing and growing a portfolio of 250 key accounts ranging from F&B, Travel, Leisure and Beauty service providers Key achievements: • Consistently grew my entire portfolio’s revenue by 25% year on year • Designed and implemented a standard process + KPI for better account management throughout the entire department resulting in a 60% increase in account retention • Went above my call of duty and helped in the social media team execute a “Marketing without Budget” program where we increased new visitors to the platform by 50%. • Successfully lead the project to introduced a new Food Delivery section on the platform to compensate for the loss of Dine-In revenue due to Covid-19
Inbound Account Manager
GrouponInbound Account Manager
May. 2016 - Apr. 2017Dubai, United Arab Emirates• Converting leads generated through the Online “Work with Groupon” section on the website to business partnerships • Responsible for Local Services and International Online Courses on Groupon Middle East • Account and Relationship Management
Account Manager
GrouponAccount Manager
May. 2016 - Aug. 2020Dubai, United Arab EmiratesRole: • Responsible for managing and growing a portfolio of 250 key accounts ranging from F&B, Travel, Leisure and Beauty service providers Key achievements: • Consistently grew my entire portfolio’s revenue by 25% year on year • Designed and implemented a standard process + KPI for better account management throughout the entire department resulting in a 60% increase in account retention • Went above my call of duty and helped in the social media team execute a “Marketing without Budget” program where we increased new visitors to the platform by 50%. • Successfully lead the project to introduced a new Food Delivery section on the platform to compensate for the loss of Dine-In revenue due to Covid-19
Inbound Account Manager
GrouponInbound Account Manager
May. 2016 - Apr. 2017Dubai, United Arab Emirates• Converting leads generated through the Online “Work with Groupon” section on the website to business partnerships • Responsible for Local Services and International Online Courses on Groupon Middle East • Account and Relationship Management
Account Manager
Alore MediaAccount Manager
Apr. 2015 - Apr. 2016DubaiRole: • Responsible for prospecting, onboarding and managing clients. Key achievements: • Signed on the firm’s first International Client with a contract contributing to over 7% of the total annual revenue • Was the top salesperson in Q4, brining in the highest number of SEO and Social Media management contracts. • Took the lead on the training of new hires and successfully guided over 10 new colleagues in the company
Account Management Executive
HBT Ventures RoundMenu.comAccount Management Executive
Sep. 2014 - Apr. 2015Media City, DubaiRole: ● Responsible for signing new restaurants and managing their performance on the platform Key achievements: • Grew the Tier 3 small restaurant business by 25% • Increased content quality metric by 50% by making sure all the restaurants on the platform added a minimum of 10 images on their social pages • Learned and then trained the sales team on Data Analysis and Visualization

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Amazon & Noon: UAE Marketplace Expertise
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