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Work Background
SELFMADEFounder
Apr. 2025
VideomagicProduct Sales Head (Video AI/ML)
May. 2023- Designing and implementing GTM for AI/ML driven technology infrastructure for video creation and video upscaling; enhancement. - Designing a sales and marketing strategy for Industry’s first ML/AI model is capable of simultaneously tackling resolution upscale, frame interpolation, noise reduction, and distortion reduction.
- Our unique model and training methodology works with your own data sets to accomplish a wide range of video manipulation, including advanced subject and background manipulation.
Crunch MediaworksSenior Product Marketing Consultant
May. 2023San Mateo, California, United States
Saffron EdgeHead - D2C Sales (Ecommerce) India, GCC and MENA
May. 2020 - May. 2023
Saffron EdgeHead - D2C Sales (Ecommerce) GCC and MENA
May. 2020 - May. 2023
ImpetusFounder
May. 2018 - Jul. 2019New Delhi Area, India1. Impetus started with corpus of 400,000 INR and today
after YEAR 1, it stands at 4.5mn INR and growing. 2.Built a strong network of vendors network for Marketing
activation services across 8 major cities and it's suburbs
in India. 3. Direct all organisational operations, policies, and
objectives to maximise productivity and returns. Analyse
complex scenarios and use creative problem-solving to
turn challenges into profitable opportunities 4.Coordinate and approve budgets for product
development, marketing, overhead, and growth.
Uncovered new clients and business opportunities.
Developed marketing content and sales scripts with
strategic messaging. 5. Clients : Mccain Foods (Business turnover of over 100mn
USD in India) -Impetus was pivotal in executing there
Multi city product wet sampling campaign; spread over 4
Metropolitan cities in 4 different states of India, all
within the first 3 months of Impetus marketing's
inception.
Branding over 800 retail stores, panning across 4 cities
India in the first 10 months. Pepsi :Regional in shop and on shop branding for
their DORITOS AND KURKURE snacks brand, over 500
outlets in 3 cities till date. USHA international, Havells, Cremica are few of Impetus's
domestic clients, who avail our services such OFFLINE
branding services and digital video production content
creation.
Saffron EdgeC-suite relations (US/UK)
Mar. 2018 - Mar. 2020
Saffron EdgeDigital solutions Manager
Jan. 2018 - Mar. 2018
CargillAssistant Brand Manager Marketing
Jun. 2017 - Nov. 2018Gurugram, Haryana, IndiaBrand Building/ Activations
•Formulating plans (both strategic as well as tactical) for The olive oil brand (Leonardo) keeping in mind the varied positioning parameters for each brand.
•Organizing various initiatives to enhance customer satisfaction matrix through VAS.
• A part of Making annual brand/channel wise plans for different regions/city keeping the intelligence of its dynamics.
•Implementing B2B & B2C marketing concepts as a part of brand building & market development.
•Sharing market feedback with the National Brand Team to help formulate ideas which could sustain Brand against competition.
•Optimizing the use of regional budget allocated in a systematic manner & measuring ROI.
•Working closely with the brand team to roll-out the national activation initiatives ensuring uniformity in communication and execution.
CargillKey Account Manager
Feb. 2017 - Jun. 2017Gurugram, Haryana, India
Brand Kraft Marketing GroupBusiness Development Manager
Dec. 2016 - Feb. 2017New Delhi Area, IndiaManager of Client Servicing and Business Development Teams for. Strategic planning & managing of brand marketing activities for various FMCG Clients.
• Managing market/ consumer research and engagement programs for network channels
• Brainstorm on Pitches and execute them. 2.Monitoring, reviewing & increasing service penetration, tracking revenue health, ARPU, Active
trends & meeting numbers as per the business plan. 3.Tracking performance of various products via various mode of promotional tool. 4.Analyze MOM traction on VAS products,services and accordingly set strategies for the coming months 5.Planning market activity for all the Brandkraft live services and ensure complete solution to all. 7.Maintain a good channel partner/ vendor relationship.
Carrot CreativeCreative Copywriter
Jan. 2016 - Nov. 2016New York, United States
FCB UlkaClient Services Intern
Jun. 2015 - Aug. 2015Gurgaon, Haryana, IndiaWorked as a client services intern, on accounts such as Whirlpool and Kohinoor, my responsibilities included market visits and research on specific products of the client and the competition, along with onsite aide to the account executives with time saving jobs such as communication from the creative to the client services and vice - versa. The time spent there help me understand the business in depth and make some invaluable and long term relationships.
The University of KansasAdvertising Sales
Jan. 2015 - May. 2015Lawrence, Kansas, United StatesAide to my professor with creative ideas for the client in ad campaigns and design, marketing strategy, newsletter writing, coordination of communication pieces etc. Conducted both primary and secondary research to assist with strategic development, including customer product evaluation survey, company research, market segmentation analysis, and statistical evaluation.
Wieden + KennedyClient Servicing Intern
May. 2014 - Sep. 2014Portland, Oregon Metropolitan Area
Purple Focus Pvt LtdCopywriter/creative team intern
Sep. 2013 - Dec. 2013Writing and designing communication pieces, copywriting, and creating promotional and public relation materials for internal and external usage, + Responsible for copyrighting leaflets, ads, brochures, scripts for radio and tv. + Edited brochures + Integral part of the brainstorming process and strategy building.
SELFMADE
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