Amal Sweidan

Growth Strategist Consultant & Implementation Expert

Executive CoachFounderCSOCEOAdvisorBusiness AnalystConsultingC-level ExecutiveBusiness OwnerStartup Founder

Driven Strategic Growth Consultant and Advisor with over 25 years of extensive experience partnering with businesses to unlock their full potential and achieve sustainable, scalable growth that elevates business valuation. With a strong background in the FMCG and SME sectors across diverse geographies, I bring a data-driven approach to identify opportunities, develop actionable strategies, and lead successful implementation. My experience includes spearheading business modeling initiatives and expansion strategies for FMCG growth portfolios, managing transformations across all pillars (resulting in +3x market share and +2x topline growth), optimizing channel performance (turning around losing businesses to profitability), and launching startups with robust foundations for accelerated growth. Adept at formulating financial models to secure funding and transforming organizational performance metrics. Passionate about helping businesses navigate complex challenges, drive innovation, and achieve tangible results. My goal is to build long-term partnerships with companies committed to growth and positive impact. My international experience, particularly within the GCC and North Africa, allows me to seamlessly navigate the cultural nuances and key market drivers of the region. As a fluent speaker of both Arabic and English, I am flexible in my approach, adapting my strategies to the unique situations and needs of each client.

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Work Background

Mentor & Consultant

Abu Dhabi SME HubMentor & Consultant

Feb. 2024Abu Dhabi Emirate, United Arab EmiratesAbu Dhabi SME Hub is a dynamic Public-Private partnership backed by Abu Dhabi's Department of Economic Development to nurture the UAE's entrepreneurial ecosystem. As business consultant and mentor, I provide entrepreneurs and SMEs with advise and guidance on how to diagnose a business, plan for success, overcome challenges, and identify opportunities for growth.

Advising Partner

www.ashia.aeAdvising Partner

May. 2023Dubai, United Arab EmiratesAshia's vision goes beyond its current borders, channels and line of business. Ashia aspires to become a recognised player in the art of customisation and embroidery for unique corporate gifting and the go-to-partner for bringing concepts to life. I have been steering Ashia into a new era, expanding beyond geographies and channels, whilst continuing to support the communities it serves. Thus, orchestrating the establishment of Ashia as a robust B2B and B2C business, overseeing every aspect from: Branding, Sourcing, Production, Business Development, Website & e-commerce set-up, Social media presence, Supply chain logistics, Performance automation, etc

Director of Strategy, Business Development & Marketing

Saba IPDirector of Strategy, Business Development & Marketing

Nov. 2021 - Sep. 2023United Arab Emirates

Group Strategy and Planning Director

Solico GroupGroup Strategy and Planning Director

Sep. 2019 - Sep. 2021Dubai, United Arab EmiratesMarket Expansion and GTM Strategy Portfolio, marketing, Brand Strategy & Planning Research and Insights Revenue Growth Project Management

Independent Consultant

Self EmployedIndependent Consultant

Apr. 2019 - Sep. 2019Dubai, United Arab Emirates* Management & Marketing Consultant * Transforming Businesses to become more Consumer Centric while Embracing the Power of Data across old and new touch points * Entry, Targeting & Marketing Strategies * Insights & Foresights * Revenue Growth * Data Analytics & Modeling * Business & Operating Models * Planning & Evaluations * Process & Governance

Strategy , Intelligence and Insights Director - Middle East, Egypt & Turkey

Imperial TobaccoStrategy , Intelligence and Insights Director - Middle East, Egypt & Turkey

May. 2015 - Apr. 2019DubaiLed the development and establishment of the department focused on strategy, intelligence, consumer centricity and planning. Drove business development, investment prioritization, marketing/brand, and pricing strategies based on market research , insights and data analytics. Developed a holistic decision-making model, creating an effective platform for future growth. Created a new assessment process to measure key business initiatives. Key achievements: - Utilized consumer-centric insights to create product/brand solutions and build a stronger brand portfolio - Shaped the company's growth strategy, reversing decline into marked growth

Regional Head of Strategic Insights & Emerging Markets Planning- Asia Pacific

British American TobaccoRegional Head of Strategic Insights & Emerging Markets Planning- Asia Pacific

Oct. 2013 - Apr. 2015Hong KongAdvanced through progressively responsible leadership positions covering a wider geography. Developed effective insights to drive portfolio strategies. Revised portfolios, pricing, and product strategies for multiple global locations. Contributed to the development of effective brand positioning and communication. Established planning processes and reporting requirements. Key achievements: - Developed new success frameworks and Global segmentation, identifying key opportunities above market level and validation of product innovations - Recuperated wrongly positioned branding in some countries, re-engineered the portfolio strategy in others and participated in the development of brand architectures guided by consumer feedback and insights - Authored the guidelines for new product launches and developed testing/evaluation methodologies that have become the global standard

Head of Strategy , Planning and Insights - North Africa Area

British American TobaccoHead of Strategy , Planning and Insights - North Africa Area

Sep. 2010 - Sep. 2013Egypt

Head of Strategy, Planning and Insights - Egypt

British American TobaccoHead of Strategy, Planning and Insights - Egypt

Jul. 2008 - Aug. 2010Egypt

Strategy , Planning & Insights Manager - Levant & Yemen

British American TobaccoStrategy , Planning & Insights Manager - Levant & Yemen

Aug. 2006 - Jun. 2008Lebanon

British American TobaccoKent & Vogue Brand Manager - Levant

Jan. 2006 - Jul. 2006Lebanon

Marketing Research & Insights Manager - Levant & Yement

British American TobaccoMarketing Research & Insights Manager - Levant & Yement

Jan. 2004 - Dec. 2005Lebanon

Consumer and Media Research & Insights Manager

Information International - الدولية للمعلوماتConsumer and Media Research & Insights Manager

Mar. 2001 - Dec. 2003Beirut District, Lebanon

Banking and Insurance Research & Insights Project Manager

InfoPro salBanking and Insurance Research & Insights Project Manager

Dec. 1998 - Feb. 2001

Dubai, United Arab Emirates

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