Kumasi DrinksGrowth Strategist
Mar. 2025Utrecht, NederlandKumasi Drinks is a Dutch beverage company founded in 2021, dedicated to transforming the often-overlooked cacao fruit pulp into refreshing soft drinks. With a unique flavor profile—reminiscent of lychee, mango, and white peach—Kumasi not only introduces consumers to something new but also creates a meaningful impact. By upcycling cacao pulp that would otherwise go to waste, the company helps reduce food waste while providing cocoa farmers in Ghana’s Ashanti region with up to 30% additional income per kilogram of cocoa harvested. As a Growth Strategist, my primary focus is on our goal to support up to 5,000 cocoa farmers by expanding partnerships and fostering long-term collaborations. To drive this growth, I implement internal processes and strategies that align with our five-year plan, ensuring sustainable expansion and impact.