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Work Background
BrkfstAccount Manager/Creative Strategist
May. 2022 - Apr. 2025United States, New York• Led paid social creative strategy across Meta and TikTok for 30+ brand accounts — developing and testing concepts, messaging angles, hooks, and formats designed to drive user acquisition and performance at scale.
Built and scaled a UGC creator network from 2,000 to 5,000+ contributors — identifying and onboarding creators, crafting detailed briefs, providing strategic feedback, and repurposing content across paid and organic channels.
Developed structured creative testing roadmaps — defining hypotheses, analyzing performance data to identify winning creative, and translating insights into clear direction and next steps for ongoing iteration.
Wrote direct response copy and scripts for paid social — crafting hooks, headlines, and messaging frameworks tailored to Meta and TikTok platform mechanics and audience behavior at each stage of the funnel.
Managed $12M+ in annual media spend across a portfolio of enterprise and DTC clients — balancing creative experimentation with performance accountability and consistently hitting ROAS targets.
Presented creative strategy and performance insights to senior stakeholders — communicating the data behind creative decisions clearly and aligning teams on next steps to scale.
Drove 25% year-over-year revenue growth by identifying scalable creative opportunities and building systems that maintained quality and consistency across a high-volume content pipeline.
BetterCustomer Success Manager
Jun. 2021 - Mar. 2022New York, United States• Handled numerous customer mortgage and real estate accounts throughout their home buying journey on very tight schedules • Assisted customers on using Better.com web portal to pre-qualify for a mortgage loan • Coordinated customer needs with real estate agent schedules to provide a great experience for both • Acted as liaison between Better stakeholders on mortgage and real estate teams to write purchase offers, contracts, and coordinating home purchase closings • Identified potential customer issues and communicated those issues to the appropriate team members to prevent issues or delays
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