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Work Background
Drive Automotive Services, LLCVice President Marketing
Jan. 2025Remote
HomeFront BrandsVice President of Marketing - Content, CRM, Creative
Jul. 2023 - Dec. 2024Huntersville, North Carolina, United States
Magnolia Wash HoldingsHead of CRM and Customer Experience
Sep. 2022 - Jul. 2023Charlotte, NC
Snap OneDirector of Marketing Operations
Jul. 2021 - Aug. 2022● Lead the implementation of award-winning omnichannel loyalty program integrating four reward programs into one enterprise program with projected revenue of $3M+ in 2022 ( Platinum CE Pro Quest for Quality Award under "Best Dealer Programs/Incentives.")
● Partner cross-functionally with internal teams in technology, data, quality, engineering, and finance to drive new business and customer growth ● Support the strategic design for the new loyalty program and own the roadmap for implementation
● Define and establish the roadmap for current enterprise processes and incorporate changes to drive improvements across the organization
Snap OneSr. Manager, Marketing Operations/ CRM
Oct. 2019 - Jun. 2021● Provide strategic oversight for marketing programs including traditional, digital B2B, and email marketing ● Design and implement omnichannel loyalty program integrating four reward programs into one enterprise program with projected revenue of $3M in 2021 ● Development and implementation of 2020 customer loyalty program with incremental revenue of $5M in 2020, $3.8M in 2019
● Partner with cross-functional teams to drive new business and customer growth ● Direct data-driven strategies to increase brand exposure ● Build, develop and lead a team of three individual contributors
JCB North AmericaSr. Manager, Marketing
Aug. 2016 - Oct. 2019Savannah, Georgia Area● Managed digital, traditional marketing, B2B/B2C, and email marketing programs spanning $7M budget
● Built, developed, and led a team of 20; reorganized and doubled headcount of JCB Dealer Marketing team to support growth ● Drove brand-new communication tool to increase engagement on company-wide communications ● Created and managed national lead gen marketing activities for global manufacturer resulting in $5.2M increase in retail sales and 25% increase in qualified leads
● Joined JCB as Channel Marketing Manager, promoted to Senior Marketing Manager in 2017
VanguardBusiness Development Manager
Oct. 2013 - Jan. 2015Charlotte, North Carolina Area
VanguardVanguard Accelerated Development Program
Jul. 2012 - Oct. 2013
VanguardClient Relationship Associate
May. 2011 - Oct. 2012
J. Walter Thompson WorldwideAdvertising Account Supervisor - Ford Motor Company
Jul. 2006 - Jun. 2008Greater Detroit Area● Led Car and SUV teams for Ford Motor Company account CRM advertising campaigns generating 104% ROI
● Directed the development and execution of product roadmap, marketing campaigns, collateral and branding materials, email, direct mail, and web content ● Led a team of 10 consisting of account executives, traffic coordinators, production managers
● Promoted to Account Supervisor 2007-2008; Account Executive 2006-2007
Canadian AmericanAdvertising Account Executive - Subway Restaurants
Jul. 2005 - Jun. 2006Greater Detroit Area● Supported the CEO and Account Director with the daily servicing of 31 regional markets. ● Identified promotional opportunities & integrate them into annual marketing plans for more than 2000 SUBWAY® Restaurants, provided guidance on promotional windows, managed production of TV and radio spots.
● Partnered with Subway Franchisee Board of Directors, Owners and Subway Corporate Employees on regular basis to discuss corporate initiatives and local business objectives. ● Responsible for the successful execution of national marketing campaign windows, updated and maintained collateral materials including POP, flyers, postcards, newsletters, web content and multi-media presentations. ● Performed weekly /monthly analysis of sales reports for over 2000 SUBWAY® Restaurants to understand market trends and key performance indicators ensure increase of profits YOY by 10%.
Square D CompanyProgram Management
May. 2001 - Jan. 2004Troy, MI● Developed digital presentations, monitored inventory levels ● Managed payroll, expenses, and operating budget including contract negotiations ● Accurately tracked engineering projects to meet client expectations of timeline and budget
● Supervised administrative staff and contract engineers
● Designed and maintained training database, provided logistics for all training courses, personnel
Daimler ChryslerCustomer Service Representative
Apr. 1999 - May. 2001Troy, MI● Provided exceptional customer service including handling inbound inquiries related to maintenance, financial issues, new vehicle orders, warranty claims, recalls, and service white papers
● Exceeded call metrics and goals defined as success for the role
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