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Work Background
SingtelCreative Project Manager
Jul. 2022Singapore• Managed complex projects at Singtel, coordinating cross-functional teams and ensuring successful project delivery. • Collaborated closely with various departments to achieve strategic objectives and drive innovation. • Specialized in overseeing projects that enhance operational efficiency and drive business growth.
Genting Hong Kong Limited (Genting Cruise Lines)Senior Project Manager, Digital Marketing
Jul. 2020 - Mar. 2022SingaporeProject management of digital platforms and content including but not limited to brand sites, digital tools and regional content production. Develop and maintain project plans covering all resource requirement, cost, schedules and deliverables. Collaborate with internal stakeholders and conduct ongoing analysis and optimization on customer experience on all digital platforms. Providing IT teams with technical requirements for effective marketing solutions.
Genting Hong Kong Limited (Genting Cruise Lines)Senior Manager, International Marketing
Oct. 2017 - Jun. 2020SingaporeResponsible for assisting with planning and executing marketing strategies and creative media content across all channels with Genting Hong Kong - head office and respective regional markets to position Genting Cruise Lines (GCL) as Asia’s Leading Global Cruise Lines.
Singapore Press HoldingsProduct Development Manager
Nov. 2015 - Oct. 2017SingaporeConstant development on product excellence culture in the outdoor advertising arm of SPH. This includes ideation of new products and concepts, study the business case for each one of them and develop the idea into the final product, including providing the necessary marketing and promotional support for the product. Led 5 new pilot OOH product innovation which includes interactive screen experience, gamification, private-hired car wraps, LED mobile truck campaign and instant-win peel off sticker campaigns. Spearheaded and clinched SPHMBO’s inaugural Gold & Silver awards in The Spark Awards 2017, Marketing-Interactive
Focus Media SingaporeMultimedia Manager
Sep. 2012 - Oct. 2015SingaporeOversee delivery of Out of Home Display campaigns including planning, implementation, management. Research and value add on client project briefs, working with the creative and delivery team on requirements, building timing plans. Advise and implement Digital Out of Home setup solutions for different business developments.
Focus Media SingaporeSenior Multimedia Executive
Sep. 2010 - Sep. 2012Assist clients and produce motion graphics videos for Out-of-Home advertising. Actively involve in designing web and print content for company events.
Northlight SchoolAdjunct Teacher
Jan. 2007 - Dec. 2007SingaporeDeveloped and conducted a semester curriculum on introductory video production course.
Singapore Media Academy Pte LtdSenior New Media Executive
Apr. 2006 - Sep. 2010Design & propose audience centric marketing collaterals for different demographic groups from kids to adults courses. Produce website content, video editing, stage performance media & event photography.
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