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Work Background
Creative Director
SOAK® Creative AgencyCreative Director
Nov. 2024 - Sep. 2025Brisbane, Queensland, AustraliaResponsibilities • New business pitching • Design lead for the studio • Managing external suppliers • Art direction on photo/motion shoots Achievements • Design of The One Residences new brand campaign and collateral • Developing the new brand for a 100 year old family business on the Sunshine Coast • Creating a new brand for a world-leading off-grid power supply company • Finalist BADC Awards: New Brand – Klayo • Finalist BADC Awards: New Brand – Made of Stone
Creative Director
The University of QueenslandCreative Director
Jul. 2022 - Nov. 2024AustraliaResponsibilities • Managing design team of 8 • Design lead • Developing marketing strategies as part of the senior leadership team within M&C • Leading creative direction for all ABL and TTL campaigns • Collaborating with marketing, motion, comms, MA, social, UI/UX and web teams • Lead design advocate and conduit between faculties and institutes Achievements • BADC award winner 2023: QTAC campaign • Design lead for Open Day campaigns 2022-2024 (2024 attendance up 25% YOY with highest attendance on record) • Development of School Leavers platform and brand guidelines • Creation of ageing dementia research campaign for Queensland Brain Institute • Winner of (CASE) Circle of Excellence Awards: Australia and Singapore • Finalist in UQ Awards for Excellence
Art Director
Soak Creative AgencyArt Director
Jun. 2021 - Jul. 2022Brisbane, Queensland, Australia
Creative Director
The Property AgencyCreative Director
Feb. 2021 - Jun. 2021Brisbane, Queensland, AustraliaResponsibilities • Managing the creative team • New business pitching Achievements • Developing Yeerongpilly Green’s new brand re-launch to market campaign • Designing the new precinct branding for Silk One Woolloongabba • Developing the brands for two new multi-million dollar developments on the Gold Coast’s foreshore
Art Director
Nick Did ThisArt Director
Feb. 2018 - Feb. 2021Brisbane, AustraliaResponsibilities • New business pitching • Art direction on photo/motion shoots Achievements • Queensland Winner – AMI Awards: Brand Revitalisation for SilverChef • Finalist BADC Awards: Outdoor Communication – Aurizon • Developing Suncorp’s new brand identity guidelines, stores visual merchandising and brochureware • Creating Brisbane Powerhouse’s new brand guidelines • Developing a new name, brand and long-term community campaign for the redevelopment of the Gold Coast Commonwealth Games Athlete’s Village • Design strategy for AMP Capital’s Queensland-based operations • Creation of diversity and inclusion campaign for Anglo American worldwide
Senior Graphic Designer
MODE DesignSenior Graphic Designer
Mar. 2016 - Jun. 2017Brisbane, AustraliaResponsibilities • Business development • Strategy, design and production • Client liaison • Managing design teams Achievements • Design of Darwin Mecure Airport Resort signage and wayfinding strategy and schedules • Design of ATO internal signage and graphics for Brisbane and Perth • Development of signage and wayfinding packages and schedules for eight new schools in Perth as part of WA Government’s PPP initiative
Art Director
Basis Group Pty LtdArt Director
Mar. 2014 - May. 2015Brisbane, AustraliaResponsibilities • Managing creative team • New business pitching • Managing creative budgets • Overseeing all creative production, including suppliers Achievements • Creating three new brands for JBS – the largest meat producer in the world • Design of Brisbane’s largest property development brand • Securing a multi-year deal with the YMCA for community events • Creation of new Valley Fiesta brand and roll-out of campaign for BCC • Development of new packaging range for international brand Linebreak • Design and development of creative for Queensland Multicultural Week • Overseeing the creative team for the Teneriffe Festival • Design of NewsCorp’s new media hub proposal in Brisbane
Founder and Creative Director
Beard & CoFounder and Creative Director
Jul. 2013 - Feb. 2018Brisbane, Australia
Managing Director
Left, Right & CentreManaging Director
Jan. 2010 - Jan. 2014Brisbane, Queensland, AustraliaResponsibilities • Managing day-to-day business • Studio management and job scheduling • Managing creative budgets • Overseeing all creative production, including suppliers • Managing design and digital teams Achievements • Winning the Coffee Club national digital account • Becoming CCIQ’s creative agency • Managing team that developed two key medical apps for University of Queensland initiatives • Design of Ergon Energy’s Financial Report and Regulatory Report • Design and development of BMD’s brand standards guidelines • Design of the Sustainable Built Environment CRC brand
Lecturer
Shillington CollegeLecturer
Jan. 2007 - Dec. 2010AustraliaResponsibilities • Staff liaison • Managing part-time courses • Developing new curriculum • Class lectures • Office administration Achievements • Lecturing eight classes over a four year period • Developing new brand curriculum
Creative Director
icodeaCreative Director
Jan. 2007 - Dec. 2010
Design Manager
DAISDesign Manager
Jan. 2005 - Dec. 2007Brisbane, Queensland, AustraliaResponsibilities • Studio management and job scheduling • Managing creative budgets • Overseeing all creative production, including suppliers • Managing design team • Client pitching and presentations • Conducting brand workshops Achievements • Creation of the Emporium Hotel’s brand and roll-out • Redesign of Redcliffe Dolphins Football Club and Leagues Club brand
Creative Director
Dot CreativeCreative Director
Jan. 2002 - Dec. 2005Brisbane, Queensland, AustraliaResponsibilities • Business development • Strategy, design and production • Client liaison • Business management Achievements • Design of Teys Bros brand and campaign roll-out • The repositioning of Baxter’s Boots and developing a new brand strategy • Design of Stockland’s tender for the development of the Queensland Tennis Centre at Tennyson
Senior Designer
eBay AustraliaSenior Designer
Jan. 2000 - Dec. 2002Australia and New ZealandResponsibilities • Liaising with internal marketing team, categories team and communities • Liaising with international design teams to implement consistent functionality and UI/UX across sites • Liaising with external agencies – digital, advertising, publishing (PBL) • Creation of public facing site changes • Development of online and traditional advertising campaigns • Creation of partner auction websites Achievements • Started eBay road show which focused on collectables events throughout Australia and New Zealand • Development of the online auction sites for Channel Nine, Big Brother and The Footy Show • With the online marketing team, developing a new online advertising deal that has become standard industry practice today • Part of a team that increased eBay’s member base from 300,000 to 3,500,000 in less than three years
Graphic Designer
GRAGraphic Designer
Dec. 1998 - Jan. 2000Balmain, New South Wales, AustraliaResponsibilities • Graphic design and production • Multimedia design • Packaging design • Advertising • Art direction Achievements • Design of Asics’ Australian website • Design of Rex Hunt’s range of fishing rods and tackle for Shimano to be distributed throughout Kmart • Design of Sportscene’s first website • Design of Shimano Australia’s website
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