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Work Background
ExpanaLead Product Marketer for The Americas
Nov. 2023London, England, United Kingdom• Drives the GTM strategy to drive measurable commercial growth. • Evangelizes and brings Mintec's solutions to life by developing messaging, collateral, and thought leadership that resonates with our target audience.
• Collaborates closely with stakeholders and leads in designing and implementing
innovative product marketing strategies that align with customer needs and market trends.
• Implements and executes detailed product marketing strategies to deliver high growth.
• Curates an in-depth knowledge of Mintec's products and services and conveys that value
to customers and potential clients through marketing materials.
• Collaborates cross-functionally to capture stakeholder needs, align offerings, and incorporate
them into marketing strategies.
• Advocates our solutions, presents at events and creates compelling materials to communicate
unique value.
• Conducts product and solution mapping exercises to align offerings with sector requirements and
customer pain points.
• Leads content ideation and the Content Marketing Strategy to develop relevant content and
thought leadership pieces for sector-specific marketing initiatives.
• Utilizes expertise to create compelling messaging and materials that educate and engage the
target audience around the unique value of our solutions.
• Maintains deep insight across current trends, competitors, and VOC/customer feedback to refine
strategies and maintain a competitive edge.
• Interprets and makes changes based on campaign performance, optimizes strategies, and achieves
marketing goals based on responding to data insights.
KobitonDirector of Product Marketing
Jun. 2022 - Oct. 2023Atlanta, Georgia, United States• Leads the charge in communicating the benefits of Kobiton to product evangelists and quality testers at the world's leading brands. • Establish and launch the Go-To-Market strategy across the Kobiton product suite. • Owns the creation of content including but not limited to; brochures, infographics, solution briefs, white papers, web content, presentations, sales documentation, product videos,
website copy, blog posts, and release announcements. • Partners with Sales Enablement to develop sales tools and training that support the selling process of the product. • Assists sales on calls to provide deeper dives into the product.
• Oversee the education of team members in Customer Intelligence, Competitive Intelligence, and Product Evangelism.
MessageGearsSenior Product Marketing Manager
Jan. 2022 - Jun. 2022Atlanta, Georgia, United States• Directs multiple agency teams producing new website enhancements and product marketing materials. • Executes strategy on product releases and educates stakeholders on relevance across the organization. • Demonstrates a highly responsive ability to take initiative and interact with all levels of management. • Continues tasks from the Product Marketing Manager position in addition to new responsibilities.
MessageGearsProduct Marketing Manager
Jan. 2021 - Jan. 2022Atlanta, Georgia, United States• Leads Go-To-Market strategy across MessageGears' product suite. • Coordinates go-to-market efforts globally to support product launches and scaled adoption. • Builds outstanding market positioning and messaging, in conjunction with the partnerships team. • Leads the development of compelling marketing strategies and creativity to fuel brand, user education, and user growth strategies. • Uses understanding of the industry and ecosystem, coupled with an understanding of our product, to influence product and business decisions. • Partners with product management, product engineering, marketing, sales, and customer success teams to position, message, and bring to life features that are joyful and simple to use. • Serves as an internal advocate for customer needs; has gained and maintained an in-depth and empathic understanding of users’ problems, needs and desires that will help drive product innovation. • Supports the culture of marketing as a customer and data centric business.
DataScanBusiness Analyst in Software Implementation
Jan. 2019 - Jan. 2021Alpharetta, Georgia, United States• Coordinates Release Management with Product Management, Data Services, and QA Engineers.
• Consults on the company style guide, deliverables, and content production and UX organization.
• Oversees the documentation for client stories and facilitates story development with stakeholders.
• Manages resources in a virtual environment, such as intranets/portals for associates and client access.
• Exemplifies excellent time-management and networking skills with associates and clients in large settings.
• Demonstrates a highly responsive ability to take initiative and interact with all levels of management. • Strategic owner of the training program and curriculum development to provide ongoing support for end-users of our digital content management platform, Atlassian Confluence and MadCap Flare integrated with SalesForce and SalesForce Knowledge.
• Maintain documentation for digital team processes, end-user knowledge management, training, and special projects.
• Provides transparency and effective communication around project timelines, documentation, and priority issues.
• Manages the intake/ticketing system for website bugs and enhancement requests in Jira, edits issue release notes for Confluence consumption.
DataScanContent Strategist for Marketing & Product Management Team
Jan. 2018 - Jan. 2019Alpharetta, GA• Currently work with the Knowledge Intelligence team to produce content for DataScan in order to educate our Internal Audience, Associates, as well as our External Audience, Clients. • Editor of the "Tech Talk" Company Newsletter • Managing and Writing Release Notes • Managing and Writing Product Feature Documents • Educating Interns on the Wholesale Finance Industry and Company History
• Using MadCap Flare to Produce and Organize Content for Internal and External Audiences • Producing User Glossaries for Internal and External Audiences • Managing and Writing Videos for our Dealer Access System, DAS • Managing and Writing Videos for our Wholesale Finance System, Wi
• Managing and Writing Videos for our new Dealer Access Experience, WiRE
• Planning Training Lunch & Learns for Internal Development and Education
DataScanContent Analyst for Knowledge Management & Training Team
Jun. 2017 - Jan. 2018Alpharetta, Georgia• Hired to work with the Product Management team and the Marketing team to produce content for DataScan to highlight on their social platforms as well as updating current content. • Worked on Brand Development • Internal and External Content Documentation • Managing and Writing Release Notes • Managing and Writing Product Feature Documents • Educating Interns on the Wholesale Finance Industry and Company History
• Learning SQL and Markdown Language • Producing Marketing Materials • Aided in writing API Documentation • Aided in writing MuleSoft Documentation • Led in Content Management System Planning, Research, Implementation, and Documentation
Wellnest: Yoga, Meditation & Wellness For Businesses, Groups & IndividualsSocial Media and Marketing Intern
Sep. 2016 - May. 2017• Wrote and produced content using SEO to further the reach of the company on Facebook, Instagram, and Pinterest. Remote commute in Athens, GA on a marketing campaign for the brand during Senior Year at The University of Georgia.
New York PostDigital News and Social Media Intern
May. 2016 - Aug. 2016New York, New York• Worked on Brand Development and Establishment • Tracked analytics on Social Media traffic growth
• Produced content for the social media team working on Facebook, Twitter and Instagram
• Researched, interviewed, transcribed and reported on stories for NY Post and Page Six
• Built and Wrote NY Post Quizzes powered by Playbuzz
• Gathered photos for the web features team and the multimedia editor to use in stories and social media promotions
Four AthensLead Code Instructor
Jan. 2015 - May. 2017Athens, Georgia Area• Lead in teaching elementary school children HTML and CSS using Hour of Code, Codepen, and other coding platforms for beginners. In each class, I had an Assistant Instructor to help guide the students through their projects for the month. The age range for the children is primarily 8-10.
• Responsibilities included creating weekly lesson plans, fostering a constructive learning environment, and inspiring creativity amongst students.
YMCA Camp ThunderbirdSenior Counselor
May. 2012 - Aug. 2014• Resident Camp Staff Member April 2012 - August 2014
• Senior Counselor April 2014- August 2014
• Junior Counselor April 2012-August 2013 • Counselor In Training June 2011-August 2011
• Cabin counselor for the younger girls (8-10)
• Improved our customer satisfaction rating from 95% to 98% over the summer of 2014 for the YMCA of Greater Charlotte
• Song Committee Head • Worship Committee Member • Lifeguard at the Pool
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