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Work Background
Foley Family Wines & SpiritsEcommerce Operations Specialist
May. 2024 - Jul. 2025Los Olivos, California, United StatesManaged and optimized the digital storefront with Salesforce Commerce Cloud, overseeing product catalog, pricing, promotions, and merchandising. Analyzed site KPIs (traffic, conversion rates, AOV, SKU-level performance) to drive revenue growth. Supported site redesign projects through sprint planning, UAT, and deployment testing. Collaborated with SEM agency on campaign optimization and ROI improvements. Enhanced data quality and reporting accuracy, supporting cross-departmental initiatives.
Foley Family Wines & SpiritsLead, Customer Success
May. 2023 - May. 2024Los Olivos, California, United StatesLed team through migration to Salesforce and SubscribePro, ensuring smooth transition from BC Nav. Identified order failure issue and implemented a workaround that recovered $1M+ in revenue before a permanent fix. Awarded Employee of the Quarter in first year on the DTC team. Prevented duplicate customer charges through Excel-based system improvements. Coordinated quarterly wine release tastings, managing logistics and cross-team collaboration.
Foley Family WinesLead, Customer Success
May. 2023Los Olivos, California, United States
Enagic GlobalSales And Marketing Specialist
Mar. 2020 - Mar. 2021- Defined a specific Ideal Client Avatar and developed a systemized marketing pathway via paid and organic advertising leading to landing pages, blogs, and email marketing using Squarespace, Zapier, Google Sheets, and FloDesk to collect over 1000 leads and email subscribers
- Oversaw and led 10+ international member meetings via Zoom revolving around addressing team questions on marketing and objection handling
- Developed and maintained a blog advocating for physical, mental, and environmental sustainability
- Learned how to go from cold leads to hot leads and handle objections
-Tracked lead progress using Trello to succinctly understand where bottlenecks occurred in marketing funnels resulting in team strategizing and subsequent A/B tests
Foley Family WinesWine Sales and Education
Nov. 2018 - May. 2020Santa Ynez, California, United States- Worked in an large and active tasting room where I greeted upwards of 300 customers per day and directly assisted up to 50 - 75 customers per shift by keeping a clean work station, pouring and suggesting wine, using a POS to ring up wine and retail purchases, and document shipping orders - Resolved customer concerns & escalations while maintaining a professional & positive attitude to ensure customer retention & increase rate of win-back customers - Provided recommendations based upon customers needs & likes for utmost customer satisfaction - Worked as a team player by proactively assisting fellow employees by helping to pull orders, clean work spaces, and gently assisting their patrons if another group was requiring more attention
Orcutt Union School DistrictReading Educator
Aug. 2017 - Jun. 2020Santa Maria, California, United States- Evaluated student performance and implemented instructional material relevant to over 60 student’s needs
- Trained 2 new team members on procedures, classroom management, and expectation setting
Allan Hancock CollegeProfessor of Nutrition
Jan. 2017 - Dec. 2024Santa Maria, California, United States- Initiated & coordinated the instructional design & development of 60+ assessments, instructions, & learning materials for improved SLOs (outcomes) in 3 concurrent higher-education courses
- Reported & tracked >4000 students’ progress in order to identify risks, resulting in targeted risk mitigation and increased morale of key stakeholders
- Facilitated over 200 engaging synchronous and asynchronous learning environments via in-person lectures and activities, Zoom presentations, and pre-recorded lectures to support discussions and learning opportunities - Maintained lists of deliverables & provided weekly updates to ensure individuals met upcoming deadlines for over 40 term-length projects resulting in fewer questions asked, fewer mistakes, and increased rates of deadlines being met
- Developed standardized rubrics to ensure projects were compliant with expectations set by upper management, resulting in increased rates of feedback & clearer understandings of project objectives
San Diego State UniversityGraduate Assistant
Aug. 2014 - May. 2016Greater San Diego Area- Worked alongside a professor communicating with over 2,000 online students to enhance their understanding of learning material student online nutrition class
- Managed over 2,000 students grades to give them accurate representations of their progress in class
Point Loma Nazarene UniversityOffice Assistant
Dec. 2013 - May. 2014Department of Family and Consumer Sciences- Filing - Scantron and manual grading of examinations
- Data entry
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