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Work Background
Mystic Media AgencyOwner
Oct. 2025Golden, COVision & Strategy -> Defining roadmap for organization.
Brand Leadership –> Positioning and growing company’s market presence.
Innovation –> Evaluating and adopting emerging tech, tools, and trends.
Demand Generation –> Driving lead acquisition, pipeline growth, and client retention.
Service Delivery –> Planning, executing, and optimizing marketing consulting services.
Analytics & ROI –> Measuring performance, optimizing spend, and reporting outcomes.
Zeta GlobalSenior Director (Paid Search)
Mar. 2021 - Dec. 2023RemoteZeta Global is a leading global digital marketing agency that empowers clients to acquire, grow, and retain customers more efficiently. • Served as a Senior Paid Search Strategist, consistently achieving performance goals for multiple clients—including a client in higher education—increasing the client’s lead-to-enrollment conversion rate by 49% and reducing cost per enrollment by 31%.
• Prepared and presented advanced reporting views, briefing clients on paid search performance, while providing strategic recommendations for account improvements, requesting budget increases, and contributing to new business pitches.
• Led Conversion Rate Optimization (CRO) initiatives for client base, increasing lead conversation rates by 96% and lead-to-enrollment conversion rates by 154% for a client in higher education via Hero Image, LP Copy, and Lead Form optimization.
• Partnered with in-house developers to create and optimize proprietary tech tool that analyzed statistically significant performance trends of keyword phrases, allowing for enhanced negative keyword optimization and account expansion techniques.
• Managed relationships with technology vendors, negotiating contracts as needed, such as for Marin, reducing service fees by 30% (year over year) for two years in a row.
Vital Digital GroupDirector Of Operations
Feb. 2017 - Mar. 2021RemoteRecruited by Vital Digital Group to work full time as the Director of Operations, after successfully serving as a digital marketing consultant to the agency. • Mastered Maximize Conversions Smart Bidding Strategy, consistently achieving a cost per enrollment (CPE) goal of $4-6K while managing paid search efforts for a health coaching institute with a $4.8M annual budget ($400K monthly budget).
• Leveraged outside-of-the-box data-driven campaign expansion techniques to efficiently scale a client in higher education's paid search budget by 183% from $39K.
• Utilized Google Tag Manager (GTM) to implement conversion pixel tracking scenarios.
• Designed and implemented ad platform data integrations to enhance paid search
optimization capabilities, while playing the role of a Solutions Architect.
• Partnered with in-house developer to create technical solutions that automated marketing operations, such as a revenue upload data provisioning tool which increased operational efficiency by 12.5%.
Wicked Efficiency, Inc.President & Owner
Mar. 2013 - Feb. 2017Blacksburg, VA• Provided a wide array of consulting services to various digital marketing agencies.
• Recruited by Vital Digital Group to lead as their Director of Operations.
Mediawhiz IncDirector of Operations
Aug. 2012 - Mar. 2013United StatesIn 2012, MediaWhiz was the: #2 CPA Network - mThink / Revenue Performance
#8 Link Building Company – topSEOs.com
#11 Search Marketing Agency – Advertising Age “Agency Report”
#11 SEO Agency – topSEOs.com
#21 Digital Agency Network – Advertising Age “Agency Report” • Led and managed marketing operations for the digital marketing agency, developing an operational model embraced and exemplified by the Chief Operating Officer/COO.
• Monitored realized revenue rates of 20+ client accounts and managed utilization of individual employees to maintain target profitability margins for each client account. • Extended reach across company, connecting resources to ensure accomplishment of corporate and division goals, such as optimizing and automating business processes.
• Partnered with sales team, participating in sales pitches as a Solutions Architect.
• Owned critical role in company’s acquisition by Matomy Media Group.
Follow My VoteCo-founder & CEO/CMO
Jul. 2012 - Sep. 2025Golden, CO• Co-founded startup, establishing mission, vision, core values, and culture.
• Bootstrapped startup with $300K in marketing consulting contracts.
• Credited as an inventor for intellectual property (IP) related to novel blockchain-based voting system designs which were eventually released into the public domain.
• Built, managed, and optimized corporate website via WordPress (CMS).
• Leveraged HubSpot Sales Hub to capture leads in CRM and conduct customer discovery.
• Collaborated with CTO to design and test open-source end-to-end verifiable blockchain-based voting software development projects (B2B / B2G).
• Developed press kit, press releases, and took advantage of press opportunities, such as being featured on Forbes.com for innovative leadership in the election systems industry. • Traveled the world, serving on panels and speaking at conferences, such as Politicon, shedding light on blockchain-based voting solutions’ capability to bring elections securely online, while making election results verifiable and keeping votes anonymous.
• Featured in a book written by author John R. Patrick: "Election Attitude - How Internet Voting Leads to a Stronger Democracy."
• Partnered with election systems industry colleagues in the Government Blockchain Association’s Voting Working Group to develop next-generation voting standards for the use of blockchain-based voting solutions in political elections worldwide.
• Managed relationships and optimized performance of marketing vendors, such as for SEO, achieving top rankings for target keywords like “blockchain voting” on Google.
• Created and published 50 YouTube videos, taking channel from 0 to 108K+ views.
• Managed email marketing initiatives, growing mailing list from 0 to 3K+ subscribers.
• Owned social media mgmt, generating 5K+ followers via organic and paid social
media posts on sites, such as Twitter / X, Facebook / Meta, Instagram, and LinkedIn.
• Managed Google Analytics, tracking 1M+ unique website visits to date.
Mediawhiz IncOperations Manager, Search
Jun. 2009 - Aug. 2012United States• Managed team of 4 SEO Analysts and Paid Search Specialists, onboarding 20+ clients and providing support services for the execution of marketing programs thereafter.
• Developed new hire orientation process, training new employees and cross-training existing employees to build expertise and maximize their value to the business.
• Led brainstorming sessions and established quarterly initiatives to more effectively manage the business, while holding employees accountable to completion.
• Managed agency partnership research and development related initiatives.
• Developed published case study featuring a solution for connecting online advertising spend to brick-and-mortar customer coupon redemption for a nationally recognized brand and presented solution at an industry-leading conference, Marin Masters.
• Underwent comprehensive 360* reviews and received positive feedback in the 96th percentile from my peers, supervisors, and subordinates.
Mediawhiz IncManager, SEM Operations
Feb. 2009 - Jun. 2009United States• Managed team of 2 SEM Account Coordinators, developing operational processes from scratch, documenting processes via checklists and SOPs, training against established processes, and optimizing processes through continuous evolution.
• Developed customized end-to-end tracking solutions for SEM clients, connecting clients’ online marketing spend to downstream conversion events (CRM data), significantly enhancing bid optimization capabilities for entire client base.
• Automated tracking URL generation through the design and development of an internal technology tool that met the unique needs of entire client base, eliminated the potential for human error, and increased operational efficiency by 50%.
Mediawhiz IncSenior SEM Account Coordinator
Sep. 2008 - Feb. 2009United States• Trained new SEM Account Coordinators in all areas of SEM Operations.
• Evaluated bid management software providers and selected strategic partner, Marin. • Managed the successful onboarding of 10+ SEM client accounts to Marin.
• Developed protocols for company use of project management software and time tracking tools, training employees to ensure adoption of established processes.
Mediawhiz IncSEM Account Coordinator
Apr. 2008 - Sep. 2008United States• Built foundation for SEM marketing programs, managing client onboarding, account setup logistics, and tracking implementation efforts for 10+ SEM clients.
• Managed marketing operations and provided services to support the execution of SEM marketing programs.
• Led the development of internal technology tool suite, increasing operational efficiency and allowing MediaWhiz to gain a competitive advantage.
Mediawhiz IncSEM Account Manager
May. 2007 - Apr. 2008United States• Managed all aspects of Paid Search marketing programs for CPA-based affiliate offers, to include account setup, tracking implementation, competitive analysis, keyword research, campaign management, bid optimization, and reporting.
• Led website development efforts that enabled Pay-Per-Click (PPC) marketing efforts and optimized website designs to improve campaign performance and increase profitability.
World AvenueSEM Campaign Manager
Jun. 2006 - May. 2007United States• Managed numerous advertising campaigns effectively on various Paid Search and contextual advertising engines, such as Google Ads, Pulse 360, and Industry Brains, optimizing effectively to consistently exceed realized net revenue goals. • Researched, analyzed, and monitored demographic factors, seasonal trends, popular culture and current events in order to capitalize on marketing opportunities.
• Developed a site-specific approach to customizing Paid Search and contextual ads and implemented efficient strategies for keyword research, ad copy creation, and bid management in order to maximize return on investment.
Enterprise Rent-A-CarManagement Assistant
Sep. 2004 - Jun. 2006United States• Completed Management Trainee Program and promoted to Management Assistant within the first year of employment. • Hand-selected for promotion to the management team of ERAC’s premier Fort Lauderdale Airport Operations. Shattered customer service records and established unprecedented levels of customer satisfaction. • Grew regional fleet size from 2,000 to above 7,500 vehicles to become the largest region in the entire company. • Ranked #1 within the entire company as the highest revenue producing airport facility, December 2005.
Clear ChannelMarketing & Promotions Intern
May. 2003 - Sep. 2003United States• Designed and implemented multiple direct marketing campaigns to maximize ticket sales at the Verizon Wireless Virginia Beach Amphitheater. • Created and maintained Press Kits, Free Press and Print Ad books for shows scheduled during the 2003 concert season. • Produced numerous ads for various news media publications. • Managed Street Team of approximately 15 members. • Gained insightful experience in the business operations of the entertainment industry.
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