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Work Background
Piper StrategiesConsultant, Public Relations, Strategic Communications
Oct. 2023Atlanta, Georgia, United StatesLeading client teams and providing strategic communications, public relations, and thought leadership counsel for B2G clients, with a focus on the technology and legal sectors.
Constangy, Brooks, Smith & PropheteSenior Director, Strategic Communications
Jan. 2014 - Dec. 2023Greater Atlanta AreaLed strategic communications, including branding, thought leadership, crisis communications, internal and external communications, and media relations for one of the largest US labor and employment law firms (200+ attorneys) Led communications planning and execution during aggressive growth, including opening ten new offices, acquiring new practice with 30+ attorneys, and growing overall headcount by 30% Grew media hits by 40% and oversaw responses to 150+ media inquiries annually Drove executive-level thought leadership on employment law topics and coached attorneys on how to build personal brands. Increased attorney recognitions in leading rankings by 35% Oversaw social media strategy and messaging for firm, growing social media followers by more than 40% Spearheaded external and internal communications related to DEI and facilitated participation in external DEI partnerships and awards Helped lead rebranding, including creating a visual style guide and advising on brand consistency, clarity, and appeal Provided crisis response counsel and messaging for media, employee, and client communications Created internal communications system for business development and proposal responses, resulting in 35-45% annual RFP win rate and more than $30M in new business
Booz Allen HamiltonSenior Communications Consultant
Jan. 2011 - Dec. 2013McLean, Virginia, United StatesServed as senior member of the communications team for two large government contracts, including Department of Labor (DOL) IT modernization and Department of Defense (DOD) Real Warriors campaigns Developed communications strategies to inform 17K DOL staff and key stakeholders about IT improvements Conducted outreach to 20+ independent DOL agencies, developed newsletters, social media, and intranet outreach Facilitated branding by creating templates to ensure messaging consistency, compliance, and standardized visuals Led national media strategy for DOD campaign on military mental health, securing 300+ media placements Designed system to track and analyze 20K+ media clips and oversaw staff and four vendors providing media services
America's Natural Gas AllianceDirector, Membership Communications
Jan. 2010 - Dec. 2011Washington DC-Baltimore Area(America's Natural Gas Alliance, merged with API) Led internal communications for a newly formed trade association with 40+ corporate members. Managed multiple projects simultaneously, prioritizing tasks, managing timelines, and delivering results with a focus on ESG and economic impact issues Spearheaded development of association’s visual and print brand standards Served as executive editor of daily news brief, website content, and weekly newsletter for 300+ C-suite executives Authored, designed, and edited presentations, fact sheets, and articles for 40+ member executives to use in meetings with 500+ policymakers, media, industry representatives, and community stakeholders
API - American Petroleum InstituteDirector, Membership Communications
Jan. 2010 - Dec. 2011Washington DC-Baltimore Area(America's Natural Gas Alliance, merged with API) Led internal communications for a newly formed trade association with 40+ corporate members. Managed multiple projects simultaneously, prioritizing tasks, managing timelines, and delivering results with a focus on ESG and economic impact issues Spearheaded development of association’s visual and print brand standards Served as executive editor of daily news brief, website content, and weekly newsletter for 300+ C-suite executives Authored, designed, and edited presentations, fact sheets, and articles for 40+ member executives to use in meetings with 500+ policymakers, media, industry representatives, and community stakeholders
Porter NovelliVice President, Public Affairs Practice Group
Jan. 2008 - Dec. 2009Washington DC-Baltimore AreaLed account teams and served as senior strategist and writer for issues management, crisis communications and thought leadership campaigns for corporate and association clients Senior role in business development for DC office and national public affairs practice
FTI ConsultingAssistant Vice President, Energy & Environment Practice
Jan. 2007 - Dec. 2008Washington DC-Baltimore Area(Dittus Communications, acquired by FTI Consulting) Led account teams and served as senior strategist and writer for issues management, crisis communications and thought leadership campaigns for corporate and association clients
Association of National AdvertisersDirector, Public Affairs
Jan. 2005 - Dec. 2007Washington DC-Baltimore Area(Direct Marketing Association, merged with ANA in 2019) Built policy communications team for media relations, thought leadership, and stakeholder/grasstops outreach
Porter NovelliVice President of Public Affairs
Jan. 1999 - Dec. 2005Washington DC-Baltimore AreaLed account teams and served as senior strategist and writer for issues management, crisis communications and thought leadership campaigns for corporate and association clients Senior role in business development for DC office and national public affairs practice
ICFMedia Relations Manager
Jan. 1997 - Dec. 1999Washington DC-Baltimore Area(Social & Health Services, Ltd.,merged with Macro International, acquired by ICF) Led media relations for several federal public health communications programs
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