NutchelDigital Growth & Brand Manager
Jun. 2020 - Dec. 2022LuxemburgResponsible for the growth of the markets Benelux, France & Germany
- Integrated Marketing Leading the strategy and execution of marketing plans according to KPI's, objectives and budgets
Contribute to the growth of the brand by 300% through online campaigns, referrals, affiliates, SEO, influencer and brand collaborations, email marketing as well as PR and offline campaigns
Handling cross-country marketing budget of 125k euros
- SMM, SEA & Performance Marketing
KPI's: growth of 3k followers per month, conversion rate of 5%, including A/B testing, ROAS of 300%
- Website management
KPI's: 250k page views per month, bounce rate < 25%