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Work Background
selah vieFounder
Sep. 2024Brussels, Brussels Region, BelgiumFounder of selah vie, a luxurious and conscious sleepwear and lingerie brand that values sustainability, female empowerment and zest for life.
Based in the heart of Europe, we are dedicated to producing ethically manufactured pieces that exude sophistication and style.
NewpharmaFreelance Trade Marketing Manager
Mar. 2024 - Sep. 2024BelgienI developed and implemented market-relevant marketing strategies that enhance brand visibility and drive growth of Newpharma's clients in accordance with the global brand plan with the target to generate leads and drive upsell.
IndépendantFreelance Digital Manager
Jan. 2023 - Sep. 2024After 10 years of Sales & Marketing experience at international companies, I decided to offer my services to growing brands and help them stand out in the Digital Era. My services include:
- Digital Growth Strategy
- Social Media Strategy & Optimization
- Content Creation
- Copywriting
NutchelDigital Growth & Brand Manager
Jun. 2020 - Dec. 2022LuxemburgResponsible for the growth of the markets Benelux, France & Germany
- Integrated Marketing Leading the strategy and execution of marketing plans according to KPI's, objectives and budgets
Contribute to the growth of the brand by 300% through online campaigns, referrals, affiliates, SEO, influencer and brand collaborations, email marketing as well as PR and offline campaigns
Handling cross-country marketing budget of 125k euros
- SMM, SEA & Performance Marketing
KPI's: growth of 3k followers per month, conversion rate of 5%, including A/B testing, ROAS of 300%
- Website management
KPI's: 250k page views per month, bounce rate < 25%
Château de BourglinsterSenior Sales and Marketing Manager
Jan. 2019 - Jun. 2020Luxemburg- Manage relationship with marketing partners and internal stakeholders to achieve monthly turnover - Optimize product advertising on the company website, SMM, SEA & Peformance Marketing
- Drive Social Media strategy to deliver efficient ROI and grow social community from 0 to 1.800 followers within 6 months - Planning in-house events up to 300 pax and drive operative management
SabbaticalSabbatical Year
Jan. 2018 - Jan. 2019Traveling through South East Asia and Canada
Working in various Supervisor positions within the F&B industry.
Villeroy & BochJunior Marketing Manager BeLux
Dec. 2014 - Dec. 2017Luxembourg- Elaborate and coordinate marketing activities and B2B sales promotions while balancing company objectives and customer satisfaction and focusing on online media
- Monitoring budgets by comparing actual results with plans and forecasts
- Monitoring market trends, interaction with product development for market specific products
- Organize & coordinate B2B customer events and trade shows (up to 500 pax)
- Create online content and set up B2B newsletters
- Daily cooperation and support of local sales team
Schlosshotel Kronberg - Hotel FrankfurtSales and Marketing Coordinator
Sep. 2012 - Sep. 2014Kronberg im Taunus- Prepare marketing & advertising strategies, plans and objectives
- Cooperate with Convention Sales Team to promote and organize on-site events
- Keep all promotional materials updated by coordinating with graphic agency
- Manage content of website, create B2B and B2C newsletters
- Acquire new B2B customers for corporate events and incentives
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