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Work Background
CONNECTING THE DOTS DIGITAL SRLMarketing & Branding Intern
Oct. 2024 - Dec. 2024Cluj, Romania• Developed marketing content & visuals to strengthen brand identity and engagement.
• Supported digital marketing campaigns, optimizing audience targeting and ad performance.
• Conducted competitive market research to inform strategic branding decisions.
KSA T&T Krisstal SRLCo-Founder & Business Strategist
Apr. 2023 - Sep. 2024Cluj, Romania• Led business operations & team management, overseeing daily activities and strategic growth.
• Negotiated supplier contracts & optimized costs, increasing profitability.
• Developed pricing & sales strategies, improving customer acquisition & retention.
• Managed financial planning & budgeting, ensuring long-term sustainability.
KSA T&T RETAIL SRLFounding Team Member & Strategy Lead
Feb. 2022 - Feb. 2023Cluj, Romania• Contributed to the growth of a leading refurbished products retailer in Romania, supporting business strategy & operations.
• Developed pricing models & cost management strategies, optimizing product margins & profitability.
• Led branding & customer experience initiatives, enhancing market positioning & consumer engagement.
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